CISB594

Business Intelligence
Introduction
What will we look at today
Lecturer
Learning Outcomes
Course Structure
Materials
Reference Texts
Assessments
Expectations
Your first assignment




CISB594 Business Intelligence
Your Lecturer
Name : Rohaini Ramli
Contact : 603-8921 2020 ext 2343
rohaini@uniten.edu.my
Office : BW-4-C16
CoIT Building
Office Hour : 9am to 5pm (Consultation
by appointment only)
CISB594 Business Intelligence
Objectives
At the end of this course, you should be able to:
Explain the concept and the importance of business intelligence in
contributing to the delivery of business value and competitiveness
in modern organizations
Describe and explain the role of data warehouses in decision
support, explaining the requirement for handling its development,
implementation, administration and security issues
Explain the importance of business analytic (BA) and Data
Visualization in organizations and describe the tools and the
methods used.
Describe data, text and web mining and its objectives and benefits
to organizations
Explain business performance management (BPM) and its
objectives and benefits to organizations

CISB594 Business Intelligence
Course Structure
WEEK Activity
2-3





Introduction to module/lecturer/students
Introduction to Business Intelligence
Changing Business Environments and Computerized Decision Support
A Framework for Business Intelligence
The major theories and characteristics of Business Intelligence
Competitive Intelligence and advantages
Example of successful business intelligence implementation
4-6


Data Warehousing Concept
The Data Warehousing definitions and concepts
Data Warehousing Process Overview
Data Warehousing Architecture
Data Integration and the Extraction, Transformation and Load Processes
(ETL)
Data Warehousing Development
Data warehousing development approaches and issues
Real Time Data Ware Housing
Data Warehouse Administration Issues
Data Warehouse Security Issues
CISB594 Business Intelligence
Course Structure
WEEK Activity
7-8



Business Analytics
Business Analytics Overview
OLAP
Real Time Business Intelligence
Multidimensionality
Data Visualization
Introduction to Data Visualization
Geographic Information Systems
Business Analytics and the Web
Usage, Benefits and Success of Business Analytics
9-10

Data, Text and Web Mining
Data Mining Concepts and Applications
Data Mining Techniques and Tools
Data Mining Project Processes
Text Mining
Web Mining
CISB594 Business Intelligence
Course Structure
WEEK Activity
11-13





Business Performance Management
BPM Overview
BPM Planning
BPM Strategy
BPM Monitoring
BPM Methodologies
Performance Management
Architecture and Applications
Performance Dashboards
Business Activity Monitoring
13-14


Revision and Presentation
CISB594 Business Intelligence
Assessments
Assignment I : Individual Assignment
Assignment II : Group Assignment
Mid Term (25%)
Final Exam (50%)
CISB594 Business Intelligence
(25%)
Reference Text
CISB594 Business Intelligence
Materials
All materials and assignment questions are
available at
metalab.uniten.edu.my/~rohaini/CISB594
Business Intelligence
CISB594 Business Intelligence
Context of this module
BI
Work/Industry
Final Year Project
Any Further IS /
Development Work
MIS
SAD
Any System
Development Work
CISB594 Business Intelligence
General Learning Outcomes
Intellectual skills
Communication
Teamworking
Problem Solving
CISB594 Business Intelligence
What is expected of you
Critical reflection
Tertiary education work demands higher level
thinking
Literature & other media review
Multiple inputs - from many disciplines, with
correct referencing (academic writing)
Avoiding plagiarism, take note of citations &
references
Teamworking
Excellence comes from interaction & sharing
Problem Solving
Learning by Doing
You must be able to demonstrate the following :
CISB594 Business Intelligence
Individual
assignment
Group
assignment
What is expected of you
Behavioral Code

Punctuality
Electrical devices/Mobile phones do not disrupt the class
Adherence to UNITEN rules & regulations
Timely submission of assignments / projects / homework
CISB594 Business Intelligence
Rules and Regulations
Students are advised to attend their class punctually. Any
student who arrives to the class 30 minutes after the class
had started and without any valid reason, is considered
absent.

Any student, who left the class after he/she had signed the
attendance without valid reason OR without the awareness
of the lecturer, is considered absent.

Signing the attendance on behalf of other students who
are absent from classes - both students are considered
absent and the College reserves the rights to raise warning
letter against both students.



CISB594 Business Intelligence
What support is available for you
Face-to-face Meeting
(through prior appointment)
Email to lecturers email address
UNITEN metalab
Library Resources
Internet Resources

CISB594 Business Intelligence
Assignment Overview
You are to complete two pieces of course work which is worth
25 % of the module overall marks.
One section is to be completed as a piece of cooperative
and collaborative group work (a discussion and recommendation
based on a case study). You need to work in a team of 3-4
members.

Another section will require you to work individually. You
are to produce an academic paper on Business
Intelligence (research writing on Business Intelligence)

CISB594 Business Intelligence
Your task today
Get started on your assignment (individual component)
Each student is to conduct a research on Business Intelligence in
general. The outcome of this research should be presented in a
form of an academic paper, of not less than 1500 words (not
inclusive of the list of references) in length. The scope of the
research may cover the emergence of Business Intelligence, its
importance, challenges and opportunities and planning, from the
perspectives of todays businesses.
The paper is to be written complete with evidence of research and
referencing. Students are advised to apply the correct use of
suitable academic writing format and style throughout the paper.
It is important that at this level, students do not just regurgitate
the points from their reading materials. It is expected that students
show overall understanding of what has been written and also to
demonstrate a good level of critical thinking.



CISB594 Business Intelligence
Marking Scheme & Submission
The following are the individual marks that are to be awarded
to each team member.







This individual referenced research paper is to be submitted
to your lecturer by 5 PM on 20th June 2011.

CISB594 Business Intelligence
Individual Assignment Marks 20
Research & Referencing Use of appropriate and
credible sources to support viewpoints discussed
in the paper
10
Overall understanding of Business Intelligence 5
Documentation format and demonstration of
professionalism in the submission
5


Academic Writing
Research and Referencing
KNOWLEDGE
CRITICAL
ANALYSIS

COMMUNICATION
SKILLS
Characteristics of a Graduate
The Nature Of Higher Education
Learning Skills
Not just taking notes and remembering
Requires independent learning and research
Learning to learn, learning to think, learning to
evaluate, apply and find new ways of doing things
Communication Skills
Able to present, able to justify choices and
demonstrate knowledge, able to write
Working with others
Group works, project management, time management
Plagiarism and Referencing
What is plagiarism?
the use of the ideas and/or words of others without due acknowledgement.
copying material from the Internet, library books and the work of others
without the use of quotation marks and/or acknowledgement of the source.
summarising or paraphrasing another person's work by simply changing a few
words without acknowledgement
an assessment offence, and carries major penalties




Avoiding Plagiarism : Differences between
References & Citations
Citations
According to Thomas and Watzman (2005), teenagers seem the most
vulnerable to potential negative effects as they use the Internet for more
hours than do adults.

Reference
Thomas, T.S & Watzman, A (2005) Computers and kids: Pulling the plug can
protect the planet, Phi Delta Volume 84 Number 8. Retrieved May 10, 2003
from http://buddy.lib.unimelb.edu.au/cgi-bin
Avoiding Plagiarism some samples of citations
Technology, though useful is never problem free. According to Teicher
(1999), no technology is fail-safe. In addition, Emmans (2000) has
pointed out that students must be made aware of the cyber
responsibilities as the solutions designed to address the problems can
only do so much as no software and no policy can be foolproof.



Reference List at the end of the document
Emmans, C. (2000). Internet Ethics. Technos: Quarterly for Education and
Technology. Volume 9, Number 1. Retrieved May 10, 2003 from
http://buddy.lib.unimelb.edu.au/cgi-bin/buddy/erc
Teicher, J (1999) An Action Plan For Smart Internet Use. Educational
Leadership. Volume 56 Number 5. Retrieved May 7, 2003 from Buddy
http://buddy.lib.unimelb.edu.au/cgi-bin/buddy/erc
This is your statement
The green texts are your citations to support your statement
Paraphrasing
Change text into your own words
Must also include citation e.g. as stated by Kotler, 2000

According to Hoyer and MacInnis (2001), satisfied customers form the
foundation of any successful business. They said that customer
satisfaction is critical and it leads to repeat purchase, brand loyalty,
and positive word of mouth.

Reference List at the end of the document
Hoyer, W. D. & MacInnis, D. J., 2001, Consumer Behaviour. 2nd ed.,
Boston, Houghton Mifflin Company.
Avoiding Plagiarism - paraphrasing
Avoiding Plagiarism copying word
for word
Copying word for word from a source
Only copy a small amount

Todays companies are finding it increasingly unrewarding to practice
mass marketing or product-variety marketing. Mass markets are
becoming demassified. They are dissolving into hundreds of
micromarkets characterised by different buyers pursuing different
products in different distribution channels and attending to different
communication channels
(Kotler, 2000)

Reference List at the end of the document
Kotler, P., 2000, Marketing Management. 10th ed., New Jersey, Prentice-
Hall.
The majority of literatures viewed for this research agree
that the Internet in particular is reputed to be one of the
reasons for social and ethical problems among schools
students. (Affonso, 1999; Davies, 2001; Piercey, 2000).

On the other hand, Rahman (2002), brings up a valid point
by stating that the blame for teenagers social and ethical
misconducts should not be put on the technology alone,
other factors like the family background and the children's
upbringing should also be considered.
Avoiding Plagiarism & Demonstrating
Critical Thinking
Avoiding Plagiarism & Demonstrating
Critical Thinking

Reference List at the end of the document

Affonso, B (1999). Is the Internet Affecting the Social Skills of Our Children?
Retrieved May 7, 2003 from http://www.sierrasource.com/cep612/internet.html

Davis, R. (1999). Is internet addiction real? Victoria Point Multimedia.
Retrieved May 7, 2003 from http://www.victoriapoint.com/

Piercey, D. (2000) Students' psychological well-being and the Internet .WWWise
Retrieved May 7, 2003 http://dtp.epsb.net/projects/wwwise2.htm

Rahman, A. S. (2002) Blaming the Internet Unjustly.Computimes Malaysia, Jan
28, 2002. Retrieved May 7, 2003 from http://buddy.lib.unimelb.edu.au/cgi-
bin/buddy/erc



Questions?