Beruflich Dokumente
Kultur Dokumente
Team: Pan B
Team member:
Sourav Mahopatra
Debidatta Satapathy
Komal Jalan
1
q1
Mobile
promotional vans
Targeted towards highly price sensitive target
group
Promotional toll
free number
Basic handset
Give a missed call to listen to humorous dynamic
content for free and ads aimed at portraying watch as
a part of day today life
q2
Brand Attitude:
Value for
money product,
with
contemporary
design
Brand Purchase
Intention:
Point of sales
promotion
2. Determine objective
3. Design Communication
4. Select channels
Message
Source:
Regional
celebrity
Endorsement
Creative
Strategy:
Informational
Appeals
Message
Strategy:
Product-in Use
Experience
3
q2
communication
Attention
Puppet
shows
Drama &
Folk theater
Giant
cutouts
Regional TV
Communication
Interest
Desire
Wall
paintings
Direct
Postal
pamphlets
Action
Audio visual
vans
Point of
purchase
demos
Contests
Trail and
Demonstration
Personal
selling
Pre sales
service
(financing &
Emi
options)
Post sales
service and
relationship
building
Final sales
4
q3
Value
proposition:
Value for money
Ruggedness
durability &
utility
Demographics
Rural adult
population
Age :30+
Socio-Economic
status: R2 & R3
FASTRACK
Value
proposition:
accessory for
occasions,
premium value,
status signature,
gift for occasions
Demographics
Rural adult and
young population
Age: 20+
Socio-economic:
R1 & R2
SONATA
TITAN
Value
proposition:
trendy , fit to
budget
Demographics
Rural young
population
Age :18-25
Socio-economic
status: R1 R2 &
R3
q4
local nonprofit
organizations
Local
entrepreneurs
Mobile Vans
A Holistic
distribution
& service
System
Govt. Banks and Rural banks (support system)
q4
Hub & spoke Model; Hubs: District centers, Spokes: rural areas within 60km radius
Distribution Beyond this area local entrepreneurs form a consortium to take franchise
Model
Local
entrepreneurs
Local nonprofit
organizations
Mobile
vans
Seed money for setup was provided by nationalized and rural branches
Titan function as guarantor
q5
LEARNING
Analyzing customer
Data and
identifying target
customers
OFFER CHOICES
Rural customers prefer personalization as they have varied interests. Our
CRM program would offer customers a menu of rewards to choose from.
INCORPORATE CHARITABLE CONTRIBUTIONS
Titan would donate 1% of all purchases towards rural development and
employment programs
Implementing CRM
Program
ACTION
Developing a CRM
program