Strategies for non-

profit organization

Presented by: coolkarni

AIMIT
There three types:

 Cause-related marketing

 Not for profit making alliance

 Transaction Based
Promotions

NFP
Organization

Joint Issue
Licensing Promotions
 Strategic piggybacking:
- something to sell
- mass of management talent
- trustee support
- entrepreneurial attitude
- venture capital for marketing and
management support
Strategic evaluation and
control
 Strategic evaluation is difficult in not for profit
organizations

 When goals are not clear, control is more

difficult

 Input : output
Measures to control the
constraints:
 Clear objectives and goals

 Dynamic and forceful leader

 Develop uniqueness
- sets character and values to management
 Generate rules and regulations
- to concentrate on clients rather than
sponsors

 Appoint a strong board of trustees

 Establishment of performance based budget