Presented By:

Parth Shah (P-1350)

INTRODUCTION

Banking Industry
Initially- borrowing and lending of funds/services. Now-

mutual funds and insurance also.

Banking was divided into public, private and foreign banks.

Later they were categorised as per the services provided by

them.
New technology driven private banks have broaden the short

term lending business and competition in various services such

as mutual funds.

Current Banking Scenario

Currently, India has81 scheduled commercial banks (SCBs) :
28 (20 Nationalised banks + 8 SBI Group)
29 Foreign banks and 24 Private banks.
Branches- 53000, Atms-17000.
Public Sector- 75% share, Private sector- 18% & foreign
banks- 7%.

Kotak Mahindra Bank

It has started as a Pvt. bank in 1985 offering banking,

insurance, mutual fund and investment facility to the

customers.
It operated approximately 569 branches,1056 ATMs, 11,152

employees and customer account base of over 2.7 million

across India.
Uday Kotak as the CEO and Vice president is leading a

company with a net worth of 12283 corers at present.

Kotak stands for:

K
O

Knowledge and competence

Offering Innovative and Proactive solutions

Transparent and Fair

Approachable and Warm to build

Relationships

Keeping it simple for customers to

understand better.

Major Competitors in the private banking sector-HDFC BANK,

AXIS BANK, ICICI BANK etc..

To survive in the competitive market Kotak tries its best to
compete with others and particularly Kotak bank has launched so
many new and innovative services like silk account for the
women, home banking, traveller cheque etc..

MUTUAL FUND
A Mutual Fund is a trust that pools the savings of a number of

investors who share a common financial goal.

The money thus collected is then invested in capital market

instruments such as shares, debentures and other securities.

The income earned through these investments and the capital

appreciation realized are shared by its unit holders in

proportion to the number of units owned by them.
Thus a Mutual Fund is the most suitable investment for the

common man as it offers an opportunity to invest in a

diversified, professionally managed basket of securities at a
relatively low cost.

Mutual Fund Operation

Flow Chart

Functioning
Advantages

Dis-Advantages

Costs Control Not in the Hands

Professional Management
Diversification
Liquidity
Transparency
Flexibility
Choice of schemes
Tax benefits

of an Investor
No Customized Portfolios
Difficulty in Selecting a

Suitable Fund Scheme

RESEARCH METHODOLOGY

Research Objective
- To study the Mutual Fund Industry.
- To identify the awareness about mutual funds among

respondents.
- To analyze factors that influences most while investing in
mutual funds.
- To know the attitude of individuals regarding their
investments.

Research Design

Type of research: Descriptive research

Population: Ahmedabad city.
Sample Unit: Those investors who invest in Mutual Fund
Sample Size: 100
Sample Frame: Ahmedabad city.
Sampling method: Non- probability sampling. The research
is based on convenience sampling.
Research Tool: Questionnaire.

Data Collection
Primary Data: Personal interaction with the respondent through a

questionnaire.
Secondary Data: Web based data are used.

Gender

Age (Yr.)
Age (Yr.)

No. of respondents

Gender

No. of respondents

20-30

41

Male

77

31-40

35

Female

23

41-50

18

Total

100

51-60

>60

Total

100

Age of the respondents

Gender of the respondents

4% 2%
18%

23%

20-30
41%

Male

31-40
41-50

Female

51-60

77%

>60
35%

Annual Income
Annual Income

Educational Qualification

No. of

Options

No. of respondents

respondents

Under Graduate

12

< 2L

11

Post Graduate

53

2L 5L

54

Graduate

35

6L 10L

30

Other

>10L

Total

100

Total

100

Annual Income of the respondents

5% 11%
30%

< 2L
2L 5L
6L 10L

54%

>10L

Occupation Status
Options

Approximately what percentage

of your income do you invest?
Options

No. of

No. of
respondents

respondents
Govt. Servant

24

0 5%

45

Business

35

6 10%

38

Pvt. Employee

27

11 15%

Profession

14

16- 20%

Total

100

>20%

Total

100

Occupation of the respondents

14%

24%

Govt. Servant
Business

27%

Pvt. Employee
35%

Profession

From where do you

invest in Mutual funds?

Which is your favourite method

to invest in Mutual Fund?

Options

No. of respondents

Options

No. of respondents

Broker

46

SIP

38

Agent

25

Existing Funds

26

Bank

17

IPO

13

AMC

12

ELSS

23

Total

100

Total

100

No. of respondents

No. of respondents
SIP

12%
17%

Broker
46%

38%

Agent
Bank

25%

23%

AMC

Existing
Funds
IPO

13%
26%

ELSS

Which Mutual Fund

Scheme have you used?
Options

No. of

Do you keep in mind the Time

Horizon while doing investment?
Options

respondents

No. of

respondents

Open Ended

88

Yes

72

Close Ended

12

No

28

Total

100

Total

100

No. of respondents
12%

88%

Open
Ended
Close
Ended

No. of respondents

28%

Yes
No
72%

What do you prefer while

investing in Mutual Funds?

What average percentage

you expect while investing
in Mutual Funds?

Options

No. of respondents

Options

No. of respondents

Growth

36

<5%

Low risk

13

5%-10%

46

Dividend

14

11%-15%

31

16%-20%

16

>20%

Total

100

Higher returns

44

Maturity period

15

Total

122

No. of respondents

Growth

12%
30%

Low risk

Dividend
36%

11%
11%

Higher returns
Maturity period

Do you consider portfolio

of the fund while investing
in particular fund?

Do you consider past

performance of the fund and
fund manager at the time of
investment?

Options

No. of respondents

Options

No. of respondents

Yes

87

Yes

88

No

13

No

12

Total

100

Total

100

No. of respondents

No. of respondents

13%

12%

87%

Yes

Yes

No

No
88%

Which service you want after

investing in Mutual Fund?
Options

No. of respondents

E-mail alerts

41

Personal Assistance

50

SMS Alerts

24

24 Hours Toll Free No.

32

Other
Total

Imagine that stock market drops

immediately after you invest in it
than what will you do?
Options

No. of respondents

Withdraw your money

35

Wait and Watch

48

Invest more

17

Total

100

147

No. of respondents

17%
35%

48%

Withdraw
your money
Wait and
Watch
Invest more

Which is the best experience

in terms of returns according
to your existing investments?

Are you satisfied with

the Mutual Fund and
its returns?
Options

No. of respondents

Yes
No
Total

89
11
100

Options

No. of respondents

Gold

34

Silver

14

Stock Market

11

Real Estate

10

Eq.

Govt. Bond

Total

83

No. of respondents

No. of respondents

11%
Yes
No
89%

11%

Gold

6%

Silver
41%

12%

Stock Market
Real Estate

13%
17%

Eq.
Govt. Bond

HYPOTHESES ANALYSIS

 Ho: There is no relation between Age and Investment.

H1: There is relation between Age and Investment.

Correlations
Age

Pearson Correlation
Age

Sig. (2-tailed)
N

Approximately what
percentage of your income
do you invest?

Approximately
what
percentage of
your income do
you invest?

Pearson Correlation

.002
100

100

.308**

Sig. (2-tailed)

.002

100

**. Correlation is significant at the 0.01 level (2-tailed).

.308**

100

 Ho: There is no relation between Age and Expected

Return from Investments.

H1: There is relation between Age and Expected
Return from Investments.
Correlations
Age

Age

Pearson
Correlation
Sig. (2-tailed)

N
Pearson
What average
percentage you expect Correlation
Sig. (2-tailed)
while investing in
Mutual Fund?
N

What
average
percentage
you expect
while
investing in
Mutual
Fund?
1

-.074
.465

100

100

-.074

.465
100

100

 Ho: There is no relation between Investment Time

Period and Expected Return.

H1: There is relation between Investment Time
Period and Expected Return.
Correlations

How much Time

horizon do you keep
in mind?

Pearson
Correlation

How much
Time
horizon do
you keep in
mind?

What
average
percentage
you expect
while
investing in
Mutual
Fund?

.328**

Sig. (2-tailed)
N
Pearson
Correlation

.005
72

What average
.328**
percentage you
expect while
Sig. (2-tailed)
.005
investing in Mutual
N
72
Fund?
**. Correlation is significant at the 0.01 level (2-tailed).

72
1

100

 Ho: There is no relation between Total Amount

Invested and Expected Return.

H1: There is relation between Total Amount Invested
and Expected Return.
Correlations

Approximately what
percentage of your
income do you
invest?

Pearson
Correlation

Approximat
ely what
percentage
of your
income do
you invest?

What
average
percentage
you expect
while
investing in
Mutual
Fund?

.221*

Sig. (2-tailed)
N
Pearson
Correlation

.027
100

What average
.221*
percentage you
expect while
Sig. (2-tailed)
.027
investing in Mutual
N
100
Fund?
*. Correlation is significant at the 0.05 level (2-tailed).

100
1

100

FINDINGS
It is seen that majority of the respondents are businessman other

than private employees, Govt. servants, and professionals.

Most of the respondents who invest mostly less than 5% of their

income.
Respondents consider return and growth as more important factors

while investing in mutual funds.

While making investments, respondents mainly rely on expert

advice and self-knowledge.

The main sources of investing in mutual funds are brokers and

majority of the sample size invest in SIP.

Contd..
While investing, the duration of time horizon is important and

the respondents mostly believe it to between 1 to 5 years.

Mostly the respondents expect 5%-10% return on investment

in mutual funds.
Most of the respondents feel that gold gives the best returns

on investment other than Silver, Stock Market, Real Estate,

Eq., and Govt. Bond.

CONCLUSION
An overview of the MUTUAL FUND Industry is clear now.
After analyzing the factors the most influencing factor while

investing in mutual funds is Higher Return and Growth.

Most importantly I got to know the attitude of the investors

towards investing.

BIBLIOGRAPHY
Journals and Periodicals
Singh, B. K., Jha, A.K. " An empirical study on awareness &
acceptability of mutual fund." ICWAI, Presented on Regional Students
Conference (2009): pp. 49-55.
Ramamurthy, B. M. and Reddy, S. "Recent trends in Mutual Fund
Industry." SCMS, Journal of Indian Management. (2005).
Desigan et al. "Women Investors Perception towards Investment: An
empirical Study." Indian Journal of Marketing. (2006).
Websites
www.mutualfundsindia.com.
www.aboutmf.com.
www.investorsguide.com.
www.moneycontrol.com.
www.google.com.
www.investopedia.com.
www.amfiindia.com.