Beruflich Dokumente
Kultur Dokumente
Management problem,
Research objective,
Hypothesis
1
Review concepts
and theories
Review previous
research finding
Collect
data
Formulate
hypotheses
Analyze
data
Design
research
Interpret
and report
Interviews
with Experts
Secondary
Data
Analysis
Qualitative
Research
Research Problem
Objective/Theoretical Foundations
Step: 2
Verbal/Graphical Model
Research Question
Hypotheses
Research Problem
Action oriented
Information oriented
Focuses on symptoms
Research Problem
Class exercise.
Research Problem
To determine the preference of
product characteristics of Safeguard,
Camay and Capri by their users.
To determine the relative reach of
national distributors vis-a-vis satellite
distributors in all major cities.
To determine the relative effectiveness
of 1, 2 and 3 days training programs.
10
Components of an Approach
Objective/Theoretical Foundations
Analytical Model
Research Questions
Hypotheses
Specification of the Information Needed
12
Understanding: Evaluation
Preference
Patronage
Mathematical Models
Mathematical models explicitly specify the
relationships among variables, usually in
equation form.
n
y a 0 a i xi
i 1
Where
y
= degree of preference
a ,a
Beliefs
Attitudes
Purchase
Experience/
Evaluation
Repeat
Purchase
Loyalty
15
Research Problem/Objective
Objective/
Theoretical
Framework
Research Questions
Analytical
Model
Hypotheses
H2:
H3:
H4:
Hypotheses
19
Research Questions
Class exercise
Research problem
Research objective
A verbal/graphical model
Research question(s)
Hypotheses
21
Next Assignment
Research design
Present summary of text material that you read and the
Research article. Only three slides. First slide should contain
Companys name, topic of research and students name.
Bring a printout (Black & White) for approval
22