SPACE AND GRAND

MATRIX APPLIED TO
COURIER INDUSTRY
GROUP MEMBERS:
AFSHAN AJAZ
IBRAHIM YOUSUF
SYED MUNIR ALAM SHAH
SYEDA RABEEA MASOOD

SPACE MATRIX

SPACE MATRIX FOR TCS

Financial Position
Return on investment
Leverage
Liquidity
Working capital
Cash flow
Earnings per share
Average Score

Competitive Position
Market Share
Service Portfolio
Service Speed and Reliability
Brand Image
Distribution Network/ Reach
Customer loyalty
Capacity Utilization
Technological know-how
Control over logistics/transporters
Affordability
Average Score

Stability Position
Technological Changes
GDP Growth
Rate of Inflation
Contribution to GDP
Price Elasticity
Competitive pressure
Barriers to entry
Ease of exit
Risk involved in business
Average Score

TCS
6
5
5
4.5
4.5
5
5

TCS
-2
-2
-3
-2.5
-2.25
-3.5
-2
-3
-3.5
-3.5
-2.73

Industry Position

Growth potential
Profit potential
Financial Stability
Political and Social Stability
Resource Utilization
Ease of entry
Access to finance
Changing Market Dynamics
Average Score

Score
-2.5
-3.75
-4
-3.5
-5
-3.25
-3.5
-4
-6
-3.94

Scor
e
6
5.5
5
3
4
3
2.5
3
4

SPACE MATRIX FOR LEOPARD COURIERS

Score

Financial Position
Return on investment

Leverage

4.5

Liquidity

4.25

Working capital

Cash flow

3.15

Earnings per share

Average Score

3.82

Competitive Position
Market Share
Service Portfolio
Service Speed and Reliability

Score
-5.5
-2
-4

Stability Position
Technological Changes
GDP Growth
Rate of Inflation
Contribution to GDP
Price Elasticity
Competitive pressure
Barriers to entry
Ease of exit
Risk involved in business
Average Score

Score
-2.5
-3.75
-4
-3.5
-5
-3.25
-3.5
-4
-6
-3.94

Industry Position

Score

Growth potential

Profit potential

5.5

Financial Stability

Brand Image
Distribution Network/ Reach

-3.5
3.75

Political and Social Stability

Resource Utilization

Customer loyalty
Capacity Utilization
Technological know-how

Ease of entry

Access to finance

2.5

Control over logistics/transporters

-4
-3.25
-3
-4.5

Affordability
Average Score

-2
-3.55

Changing Market Dynamics

Average Score

SPACE MATRIX FOR OCS

Financial Position
Return on investment
Leverage
Liquidity
Working capital
Cash flow
Earnings per share
Average Score

Competitive Position
Market Share
Service Portfolio
Service Speed and Reliability
Brand Image
Distribution Network/ Reach
Customer loyalty
Capacity Utilization
Technological know-how
Control over logistics/transporters
Affordability
Average Score

OCS
3.5
4
4
3
2.75
3.25
3.42

OCS
-6
-2
-4.25
-4
-4.25
-4
-4.5
-4
-4.5
-2
-3.95

Stability Position
Technological Changes
GDP Growth
Rate of Inflation
Contribution to GDP
Price Elasticity
Competitive pressure
Barriers to entry
Ease of exit
Risk involved in business
Average Score

Industry Position

Growth potential
Profit potential
Financial Stability
Political and Social Stability
Resource Utilization
Ease of entry
Access to finance
Changing Market Dynamics
Average Score

Score
-2.5
-3.75
-4
-3.5
-5
-3.25
-3.5
-4
-6
-3.94

Scor
e
6
5.5
5
3
4
3
2.5
3
4

KEY:
Red = TCS
Blue = OCS
Yellow = Leopard Couriers

GRAND MATRIX