Beruflich Dokumente
Kultur Dokumente
Miss Ritu
Submitted By
Tejpal singh
Introduction
of Project.
Company profile.
Objectives of the study
Research methodology.
Research work.
Data analysis.
Findings.
Conclusion.
Recommendations.
Limitations.
In
Based
in Anand,Gujarat
Registered
Sourced
Amul
India's
It
Gujarat.
In
Members:
cooperative milk
17 district
producers
3.18 million
16,117
10.21 million litres
3.18 billion litres
10.6 million litres
647 Mts. per day
3690 Mts. per day
data.
Primary Data Collection
Questionnaire
Personal interview
DATA REPRESENTATION:
Data representation is in tabulation and graphical forms.
DATA ANALYSIS:
Data is analyzed with the help of statistical methods using
Sales
Amul
Parag
NamasteIndia
15%
20%
65%
%
yes
30%
No
70%
Column1
YES
30%
NO
70%
Sales
YES
28%
NO
72%
Area
Sale of Amul
Before Namaste
India launch (
crates )
Govind
Nagar
10
87.5
81.5
60.5
Kidwai Nagar
10
55
50
42
Coca-Cola
Chauraha
Kaka Dev
100
87
57
JajMau
157
116
90
Dada Nagar
145
133
120
Mall Road
70
60
35
Series 1
Series 1
6
LIMITATIONS OF THE STUDY :As the research was conducted in Kanpur city its result are valid
for Kanpur city.
The study is conducted during the period of June-2012 to July2012 hence results are valid for this time period.
Only the sample of retailers was surveyed because of limited
time.
As the survey was conducted on questionnaire basis as
everything in details was not available.
The scope of the study is retracted to Amul Milk in Kanpur city
only.