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sector
Railways
In present scenario
It covers from Baramulla from north to kanya kumari in south and oka in west
to lake pane in east.
Our railways carries 12500 trains per day and it carries 23 million passengers
per day which is equal to Australia's population.
We have 7400 freight carrier trains which carries 3 million tones everyday
Cont.
They are spending 94 paisa in every 1rs and 6paisa as surplus it is earning
In recent times they have developed special milk tankers in association with
AMUL
product
Product is a bundle of benefits and attributes capable of exchange or us usually
a mix of tangible and intangible forms may be an idea, a physical entity, a
service or a combination of three.
Potential
Augmented
Expected
Core benefit
Price
Price is the sum of all the values that consumers exchange for the benefits of
having or using the product or service
Cost structure
Place
Place is not only the location of the Railway station or facility but the location of
points of sale that provide customers with access to passenger products. Place
refers to the method of getting your product to the consumer - this could be a
dealership or an online shop.
Process
Process refers to the procedures which are followed when delivering a service
to a customer:
Promotion
The most visible of the 4ps, Promotional techniques aim to increase awareness and demand for
products.
Promotion is used in hopes of influencing the recipient's feelings, beliefs and behavior
through any form of communication.
Advertising
Sales Promotion
Public Relation
Publicity
Direct Marketing
Internet Marketing
Word of mouth
People
The interaction between the customer and the service provider in service
industry means that the employees often represent the company to the
customer
Physical Evidence
The physical surroundings and facilities, that is, the setting where these
encounters take place have also a bearing on service delivery in the minds of
the customers.
Defined as the environment in which the service is delivered and where the
firm and the customers interact and any tangible commodities that facilitate
performance or communicate service.
As 100% FDI allowed, the corporate culture can be expected ,so we can
expect a jobs of service manager