Beruflich Dokumente
Kultur Dokumente
Q 1 Case Study
Distribution Options
Targeting:
Identify groups of customers who are willing
to purchase specific goods or service
Some target mass market while some target
niche market who prefer exclusive goods
Eg Sunsilk shampoo targets market for soft,silky
smooth and shiny hair
Competition-Based Strategy
Value-Based Pricing
Q.5 Explain the 5 steps used in GE matrix for analyzing market attractiveness
vis--vis business strengh of an organization.
Dimensions