DABUR-INDIAN PERSONAL AND HEALTH CARE

COMPANY

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 PRESENTED BY-
• AMITESH JAISWAL.
• RAJNI BURMAN.
• RAJEEV BANSAL.
• PRAGYAN PANDA.
• ROHIT KOTHARI.
• KUNAL AGARWAL
• PRERNA SHARMA.
• RAVI KUMAR

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 CONTENTS

EVOLUTION.
INTRODUCTION.
MEANING OF LOGO.
MANAGEMENT.
4P’S .
CORE COMPETENCY.
SWOT ANALYSIS.
PEST ANALYSIS.
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 INTRODUCTION

•LARGEST IN AYURVEDA •3500 EMPLOYEES

•HERBAL & NATURAL PORTFOLIO •3000 DISTRIBUTORS
•5 UMBRELLA PRODUCTS •14 PLANTS
•350+ PRODUCTS •RETAIL REACH 2,500,000

•One of the top 3 most respected FMCG company(BW

MARCH 2007)
•One of the fastest growing in industry with CAGR of
19% in sales and
39% in profits over last 4 years.
•Best under a billion companies in asia pacific.(Forbes
Asia 2005 & 2006) IBA G.N 5
LOGO………

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 DABUR SBU
Consumer care division Consumer health care
Personal care, health care & Ayurvedic medicines and OTC
Home care products products

International buisness division Food division

Servicing overseas market with hub

At DUBAI
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CCD PORTFOLIO

DABUR AMLA HAIR OIL-

INCREASING PENETRATION

VATIKA HAIR OIL-

TARGETING SHARE GAME

ANMOL-
VALUE PLATFORM

VATIKA RANGE OF
SHAMPOOS-
PENETRATION AND RURAL
FOCUS
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CCD PORTFOLIO

DABUR RED TOOTHPASTE-

Traditional equity

BABUL TOOTHPASTE-
Herbal value

DABUR AYURVEDIC-
baby range

GULABRI-skin care range

HERBAL & MEDICATED SOAP

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CCD PORTFOLIO

CHYAWANPRASH

GLUCOSE & OTHER NUTRITION

SUPPLEMENTS

HONEY

HAJMOLA TABLETS

NEW DIGESTIVE FORMATS

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 Consumer health division
Over 260 medicines planning multiple
therapeutic
Areas.

Distribution coverage of 1 lakh chemists.

12000 vaidyas & 12000 ayurvedic outlets.

Partnership with DHANWANTRY ayurvedic

Hospital for clinical trials and promotions.

Key growth drivers-

OTC health care
Dabur ayurvedic centers and health camps

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 MARKET SHARES OF DABUR

JUICE MARKET SHARE HAIR CARE %

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SOURCE-CLSA report : CHINDIA OCT’ 2006
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SOURCE-INDIA readership survey 2006 round 1 IBA G.N
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Where does DABUR stand???

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 GROWTH STRATEGY- INNOVATE
 Dabur has entered more than 5 new businesses in last 10
years.
 More than 15 successful launches across categories.
 Exciting new product funnel: new products to contribute 6-7%
of total revenue.
 Innovation to drive new products,quality and input
alternatives

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 SWOT ANALYSIS
STRENGTHS:
•Strong Brands
•Cash Rich Company with low debt
•Strong distribution network
•Perfect portfolio of International Business, which comprises of developed and
developing countries.
•Dealing in Niche Ayurved Production

WEAKNESSES:

•Key brands like Chayawanprash, Lal Dant manjan, and Hajmola have become matured
•Dependence on agribase products.
Large share of turnover from North and East India yet not concentrate much in Southern

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 Business Review -CCD
Hair care

Hair care posted a growth of 13%.

Vatika shampoo grew by 35% with good performance of both
the variants.
Hair oil grew at 10% with all major brands performinfg well
 Amla hair oil grew by 8.5
Vatika hair oil recorded growth of 9.3%.

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 OPPORTUNITIES:

•Huge demand for Herbal and Ayurveda based products in

International market
•Huge potential for private labels Business especially in developed
market
•Product’s ability to fit in to modern trade format

THREATS:
•Immense competitions
•Rising commodity prices, which resulting rising input costs
Price sensitive products

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QUERIES?????
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