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OVERVIEW
Introduction to Microblogging
A brief history of Microblogging
Various uses for Microblogging
Benefits of Marketing with Social
Networks
How to build a brand on twitter
How to create an effective twitter
channel
Microblogging and its market objectives

INTRODUCTION
Microblogging is a form of blogging
characterized by a limiting length of short
sentences and links.
It usually requires most often a character
limit of 140 characters per post.
These are small content of messages,
images and video links are called
Microposts.

HISTORY OF MICROBLOGGING
Early ancestors of microblogs were referred to as
Tumblelogs.
Which was coined my Jason Kottke in October 2005.
The term microblogging became more prominent in 2006
after the inception of Twitter by its founder Jack Dorsey.

HISTORY OF BLOGGING SITES CONT

EXAMPLES OF OTHER MICROBLOGGING

SITES

OTHER SOCIAL NETWORKS THAT HAVE

MICROBLOGGING PLATFORMS

USES OF MICROBLOGGING
1. Used for conveying information
2. Used to start a discussion or
participate in an ongoing conversation.

CATEGORIES OF MICROBLOG POSTS

Using Twitter; there are different categories
1.

Classic Tweets: This what I am doing now.

2.

Opinion Tweets: This is what Im thinking now

3. Mission Accomplished Tweets: This is what I have done.

4. Entertainment Tweets: Im making you laugh now
5. Question Tweets: Can you help me do something now.
6. Picture Tweets: Look at what Ive been doing

BRAND BUILDING USING TWITTER

Unlike a blog or podcast, it takes less time to
reach a wide number of audience.
1. Search to gather information
( Hastags)
2. Know the audience
3. Customize the profile page
4. Tweet content

TWITTER INTERFACE

WAYS TO BUILD A TWITTER FOLLOWING

1.

Mass Follow Strategy

2. Equal Ratio Strategy

3. Targeted Follow Strategy
4. Use Mentions eg. @[name]
5. Purchase Followers Option
6.

Promoted Tweets

OREO AS A CASE STUDY

CRAFTING AN EFFECTIVE TWITTER

CHANNEL
Self promote Cautiously
Choose Optimal Tweet times
Respond to Questions
Gather Feedback
Provide Unique Value

MEASURING EFFECTIVENESS OF
TWITTER/INSTAGRAM

MICROBLOGGING AS A MARKETING
TOOL
Can increase brand awareness
Make connecting with customers easier
Provide support to custtomers
As a means of distributing information
Helps business leaders identify influential people who
have common interest

CONCLUSION AND DISCUSSION POINTS

Can Whatsapp, BBM,Viber, Snapchat,
Skype and Instachat etc be categorized as
Microblogging?