Image: http://cdn.searchenginejournal.com/wp-content/uploads/2011/11/Internet-Marketing-Skills.

jpg

How the internet changed career

Tristram Hooley
(Professor of Career Education)

www.derby.ac.uk/icegs

www.derby.ac.uk/icegs

Do you know more about _____ than your

clients/students?
the internet
mobile phones
the latest Youtube
sensation
Snapchat
Instagram

what universities are

looking for
employer requirements
opportunities in the labour
marker
what to do at an interview

www.derby.ac.uk/icegs

Generational differences?
Digital native vs digital
immigrant?

Generational

Visitor vs resident?

vs

Experiential

www.derby.ac.uk/icegs

In other words
You know a lot that is useful to your students on the
internet
They also know a lot, but they probably know different
things from you
You can learn new things and so can they.

www.derby.ac.uk/icegs

Have you ever given someone advice

To create an online profile/portfolio to advance their
career?
To create a video CV?
To use their existing network to help advance their
career?
To build their network to advance their career?
To try and engage the whole world in their career
building?

www.derby.ac.uk/icegs

Three changes
1. The internet offers new opportunities to give and
receive career support.
2. The internet changes the context within which
career is enacted.
3. This new context requires new skills for effective
career management.

www.derby.ac.uk/icegs

How has the internet changed

career?

www.derby.ac.uk/icegs

www.derby.ac.uk/icegs

www.derby.ac.uk/icegs

www.derby.ac.uk/icegs

www.derby.ac.uk/icegs

Dear Lisa Rudgers

Lyndsay Blackwell

http://www.dearlisarudgers.com/

www.derby.ac.uk/icegs

Discussion: So what skills do you

need to be effective in this
environment?

www.derby.ac.uk/icegs

Changing

Curating

Collecting

7 Cs of
digital
career
literacy

Creating

Communicating

Critiquing

Connecting

1. Changing

http://www.youtube.com/watch?v=vdvo5Fl
RqmM

www.derby.ac.uk/icegs

Discuss
What do you do to help students/clients understand and
respond to change?
What could you do?
An idea: Show the Shift Happens video and discuss what
it means for career.

www.derby.ac.uk/icegs

2. Collecting

www.derby.ac.uk/icegs

Discuss
What do you do to help students/clients to collect useful
career information?
What could you do?

www.derby.ac.uk/icegs

An idea

www.derby.ac.uk/icegs

3. Critiquing

www.derby.ac.uk/icegs

Discuss
What do you do to help students/clients to be more critical
about the information they encounter?
What could you do?

www.derby.ac.uk/icegs

An idea
Get students to review 10 websites.
Tell them to look at
URL
Who created the site
The date it was last updated

Then them to think about

Who paid for the site
Why the site was created in the first place

www.derby.ac.uk/icegs

4. Connecting

www.derby.ac.uk/icegs

Discuss
What do you do to help students/clients to network
effectively online?
What could you do?
An idea: Review their career networks with them. Think
about how to expand them.

www.derby.ac.uk/icegs

5. Communicating
dEr Sir I wud lIk 2
apply 4 d advRtizd
job. I BlEv dat I hav d
neceSrE skills
required 4 d post &
dat I wud b a gr8
aDitN 2 yor team. urs
faithfullyTristram
Hooley

Dear Sir
I would like to apply for the
advertised job.

I believe that I have the necessary

skills required for the post and
that I would be a great addition to
your team.
Yours faithfully
Tristram Hooley

www.derby.ac.uk/icegs

Discuss
What do you do to help students/clients to communicate
effectively online?
What could you do?
An idea: Get them to write an initial contact to an
employer in a number of different formats (tweet, Linkedin
group message, email).

www.derby.ac.uk/icegs

6. Creating

www.derby.ac.uk/icegs

Discuss
What do you do to help students/clients to create useful
content for their career?
What could you do?
An idea: Encourage them to use a Linkedin profile as the
first step towards creating an online profile.

www.derby.ac.uk/icegs

7. Curating

www.derby.ac.uk/icegs

Discuss
What do you do to help students/clients to curate their
online presence?
What could you do?
An idea: Get them to Google themselves.

www.derby.ac.uk/icegs

In conclusion
Managing a career requires some skills, attributes and
knowledge.
Some of this is the same online as it was before the
internet existed (but reframed by the new environment).
Some of it is almost entirely new.
The 7 Cs provides a framework that career professionals
can use to work with clients.

www.derby.ac.uk/icegs

For more of my thoughts on this

Hooley, T. (2012). How the internet changed career: framing the relationship
between career development and online technologies. Journal of the National
Institute for Career Education and Counselling (NICEC). 29.
Hooley, T., Hutchinson, J. & Watts, A.G. (2010). Careering Through The
Web. The Potential of Web 2.0 and 3.0 Technologies for Career
Development and Career Support Services. London: UKCES.
Hooley, T., Watts, A. G., Sultana, R. G., and Neary, S. 2013. The 'blueprint'
framework for career management skills: A critical exploration. British Journal
of Guidance & Counselling 41:117-131.
Longridge, D. & Hooley, T. (2012). An experiment in blended career
development: The University of Derby's social media internship programme.
Journal of the National Institute for Career Education and Counselling. 29.
Longridge, D., Hooley, T. & Staunton, T. (2013). Building Online
Employability: A Guide for Academic Departments. Derby: International
Centre for Guidance Studies, University of Derby.

www.derby.ac.uk/icegs

Tristram Hooley
Professor of Career Education
International Centre for Guidance Studies
University of Derby
http://www.derby.ac.uk/icegs
t.hooley@derby.ac.uk
@pigironjoe
Blog at
http://adventuresincareerdevelopment.wordpress.com

www.derby.ac.uk/icegs