Beer Industry

Ekom Enyong
Chris Martin
Alexandra Shoener

Current Performance
Revenue has slowed down
3.3% decline (2005-2010)

Big moves toward mergers

Anheuser-Bush InBev, MillerCoors

Big companies hoard the market share

80% of market share is held by two companies

Craft brewers are the majority

95% of US breweries are specialty brewers

Future Performance
Consumer switch to better beers
Higher quality, reasonably priced

Overall industry growth

1.6% each year

Profit levels are rising

4.4% increase by 2015

Future Performance (cont.)

Workers and wages are increasing
Amount of workers hired will increase by 2.2%
More highly skilled workers are needed (MGMT and
MKTG)

Exports and imports rates are growing

Exports grow slowly at 3.3%
Imports are a little faster at 9.8%

Potential Customers

Generation X
Hispanics
Women
Farmers
Dog Food
Manufacturers

Brewing Basics
1.
2.
3.
4.
5.
6.
7.

Milling
Mash
Boiling
Cooling
Fermenting
Conditioning
Drinking

Lancaster Brewing Company

Before Prohibition, 8%
of US beer came from
Lancaster
LBC bought Lancaster
Malt Brewing in 2001
Brew according to
German law,
Reinheitsgebot
Export beer to 6 other
states

Boston Beer Company

Started in 1985 with
signature Samuel
Adams Lager
Household name by
1990
Current market
capitalization of $1.96
billion
Traditional four barrel
brewing process