Beruflich Dokumente
Kultur Dokumente
THE FIRM
SUPPLIERS
SUBSTITUTE
PRODUCTS
& SERVICES
Threats
TRADITIONAL
COMPETITORS
Bargaining power
CUSTOMERS
PWA
Canadian Air
Air Canada
Covia
AMR
UA
AA
APOLLO
SABRE
Gemini
uses United Airlines Apollo software
operates largest private telecommunications network in
Canada and employs 700 people
co-owned by Canadian Airlines and Air Canada
THE FIRM
SUPPLIERS
SUBSTITUTE
PRODUCTS
& SERVICES
Threats
TRADITIONAL
COMPETITORS
Bargaining power
CUSTOMERS
YES/ NO
Conclusions
Conclusions (cont.)
PWA
AA expects to receive
about C$120 million
annually for the duration
of 20 year contract
Gemini
Air Canada
Canadian Air
Canadian Air receives
C$246 million through
the AMR deal plus
other services
Covia
AMR
UA
AA
APOLLO
SABRE