Beruflich Dokumente
Kultur Dokumente
Khadija jahangir
Urooj siddiqui
Falza irshad
Saira Lakhani
MBA 3-C
PROJECT DESCRIPTION
Fruit pulp processing company
Product name: Frooties
Company name: KUFS Ltd.
Annual capacity: 250,000 ones of fruit pulp
Total cost:86,755,000
Debt/equity ratio: 70:30
CONSTRUCTION SCHEDULE
Months
LAND
BUILDING
MACHINE
RY
INSTALLAT
ION
TRIALRUN
10
11
12
PROJECT COST
4 partners
25% share each
(5,006,500)
PICIC 6,000,000
Total cost
86,755,000/=
IDBP 25,360,000
Loan
60,728,000/=
ORIX leasing
(vehicles) 1,450,000
HBL 27,391,000
UBL 527,000
Location Map
Details Of Land
1 acre land (4840 sq.ft)
Process area 1,500 sq. feet
Cold storage 800 sq. feet
Storage Godown 800 sq. feet
Factory office 250 sq. feet
Water plant, parking lot, toilets 350 sq. feet
Land for expansion 11440 sq. feet
Foreign Machinery
Filling and packaging machine
Total cost = 6,000,000
Units required = 2
PICIC Loan
Local Machinery
Cold Storage
Machinery &Equipment
Electric Generator
Tools & Equipment
Equipment & Water
Treatment
Total cost = 25,630,000
IDBP loan
Sorting
Washing
Pulp
Extraction
Filtration
Packaging
Customer
Management Team
and Legal Structure
LEGAL
STRUCTURE:
The companys
legal structure is
Partnership
limited. KUFS is a
partnership of 4
individuals and
registered as
KUFS Ltd.
Falza Irshad
Production
Manager
Khadija Jahangir
Human
Resource Manager
Saira Lakhani
Finance
Manager
Urooj Siddiqui
Brand &
Sales Manager
Year-1
Year-2
Year-3
Year-4
Year-5
Sales Revenue
45,092,339
633,666,021
765,021,964
896,164,105
971,431,370
1,003,214,349
Less: C O G S
32,156,828
449,098,131
566,377,595
603,208,012
636,690,209
657,449,171
Gross Profit
12,935,511
184,567,890
198,644,369
292,956,093
334,741,161
345,765,178
13,869,431
194,172,037
233,780,331
247,149,762
260,019,193
268,340,852
(933,921)
(9,604,147)
(35,135,962)
45,806,331
74,721,968
77,424,325
252,484
252,484
252,484
252,484
252,484
(9,856,631)
(35,388,446)
45,553,847
74,469,484
77,171,841
1,358,019
1,202,905
1,047,790
892,676
737,561
(11,214,650)
(36,591,351)
44,506,057
73,576,808
76,434,280
44,506,057
73,576,808
76,434,280
EBIT-Operating
Profit
Less :
Amortization
(933,921)
Less: Interest
Expense
EBT
Taxes
Net Profit
(11,214,650)
(36,591,351)
Production Efficiency
C.Year
10%
Year-1
Year-2
70%
Year-3
80%
Year-4
90%
95%
80,000,000
73,576,808
76,434,280
60,000,000
44,506,057
40,000,000
Net Profit
20,000,000
Year 1
(20,000,000)
(40,000,000)
(60,000,000)
Year 2
(11,214,650)
(36,591,351)
Year 3
Year 4
Year 5
Manpower Schedule
s.No
description
No required
General manager
100,000
Accountant/ cashier
60,000
process supervisor
45,000
Clerk
15,000each
Driver
10,000 each
General service
20,000
Total
275,000
Production Incharge
100,000
30,000 each
10
12,000 each
Total
16
370,000
subtotal
24
645,000
A.
B.
Administration
Production
Industry Analysis
Consumption of Fruits and vegetables is
progressively increasing in Pakistan
The total fruits produced in Pakistan are currently
almost sold as whole fruit or juices without further
processing or preparing into other forms.
A very insignificant amount of it is used for
preparing frozen and canned, extracts and
preserves
Food inflation
It is interesting to note
that in terms of volume,
Pakistan is globally ranked
6th for the production of
Kinoo, 6th for the
production of mangoes and
36th for the production of
apples.
Pakistan produces a wide
variety of fruits and
vegetables, with total
annual production
estimated at 13.2 million
metric tons. Production
estimates for various fruits
are given in the following
table
Fruit
Production in
metric
tons(2005)
Citrus fruits
1,670,000
Mango
1,673,900
Apple
360,000
Guava
570,000
Total fruit
production
5,751,800
Competitor Analysis
Being the first in industry has a clear and a dominant
advantage of not having a direct competitor. However,
indirect competitors are a major concern.
Currently in Pakistan, there are 24 fruit juice/pulp
processing units and a number of small units in the
informal sector are working. The present installed
capacity is estimated around 400,000 metric tons per
annum with a demand for juices growing at a combined
annual growth rate of 27%. The fruit juice industry
reported sales of 8.526 billion Rupees in year 2005
Shezan, Ahmed and Mitchells are top local frui juice
processing firms in market
Target Market
Demographic:
Psychographic:
Social Class: Middle class and
upper class
Life style: fulfilled, Believers,
Experience makers and Strugglers
and are in need of time saving
products & beverages
Behavioral:
Occasion: College festivals,
workshops, seminars
Benefits: instant milk tea, quality,
taste, flavor
Readiness stage: Awake and
interested
Attitude towards brand: positive,
enthusiastic
Marketing Plan
Product FROOTIES is a product which is full of nutrients
and health. Its pure pulp which is made up of fruits.
FROOTIES offers to its customers:
Freshness
Quality
Convenience
VARIANTS
Mango
Orange
Peach
.
Slogan
SWOT
Strengths:
Innovative product
Market leader
Quality control staff
High grade operational technology
Highly effective marketing team
Weaknesses:
Opportunity:
Healthy organic and natural drinks
Limited options in locally produced
real fruit market
High export potential.
Reduction in excise and import
duties on food processing
machinery.
Threat:
Unavailability of adequate industry
statistics.
Single product company
High processing and packaging costs
Threat from other fruit juice
exporting countries (India and china
who are already in foreign market).
Mission/Vision
Mission
To provide varying new combinations of Fruit pulp,
delivering great tasting, nutritious, and fresh products
to sustain healthy standards of mankind.
Vision
Our vision is to be the market leader, making available
ready to use packaged fruit pulp available to the
nearest superstore, dedicated to preserve freshness
and meet the growing hunger for healthy fruits.