Beruflich Dokumente
Kultur Dokumente
-Expanded its product lines to flexible packaging, using paper and plastic materials in 1960s
and 1970s which facilitated penetration into consumer goods sector
-In 1992 Van Leer acquired 4P from Unilever(packaging subsidiary)
-Van Leers worldwide sales reached NFL 3,958 billion(approx.$2.5 billion) in 1994
-Profits soared to NFL 67 million
-Van Leer held 25% of the worlds large steel drums in 1994
Executive Board
Corporate Relations
Industrial
Containers
North America
Moulded Fibre
Products North
America
4P Folding
Cartons &
Tubs/Lids
4P Consumer
Flexibles &
Films
Closures
Latin America
Flexible
Packaging
Europe/North
America
Industrial
Containers UK
& Ireland
Steel Industrial
Containers
Steel Industrial
Containers
South Europe
Moulded
Fibre Europe
Africa
For East
Australia
and New
Zealand
Willem de
Vlugt(b.1942)
Joined the company in 1968 and held executive positions in US, France,
Argentina and Brazil
Chairman and CEO of Van Leer since 1992 and an executive board member
since 1989
Served at general management role in Akzo Nobel, between 1977 and 1983
Andre Saint-Denis(b.1944)
Francisco de Miguel(b.1944)
Christian Betbeder
(b.1942)
Appointed to the Executive Board in 1995 with a special brief for the
industrial packaging activities of Van Leer
Joined Van Leer in 1968 and held several major positions in Spain, Brazil and
Latin America
CLAUDE HOAREAU,
Business unit Manager,
France
PAUL LAVISIERE
TEN CATE,
International Accounts
Manager, NL
MICHEL CHOUARAIN,
Internal Consultant
6% of
expected
sales from
TOTAL
HAL SWINSON,
Total North America
INDUSTRIAL PACKAGING
SALES
26%
74%
Steel Drums
Rest
Massive exposure to all markets; from large corporations to small local players were its clients
Numerous Suppliers, small local drum makers; 213 litres and 150 million unit market in 1995
50% OF COST OF MAKING A STEEL DRUM WAS STEEL AND HENCE PRICES WERE CLOSELY LINKED
Blagden
Gallay-Mauser
31%
37%
Others
12%
20%
Now:
Difficult
Earlier:
Easy
TRANSFER
Transferring production to cheaper and emerging economies
CONSOLIDATION
Consolidating their purchasing into the hands of fewer suppliers to achieve price
advantages
RATIONALIZE
Rationalize the packaging material
Result would be a lower demand for steel drums in parts of Europe and a
smaller number of competitors.
Requirement of an efficient cooperation among the business units of Van Leer
on international contracts.
Overview
Automobiles
Devoted to selling
automobile
lubricants
Industrial
Lubricants
Manufacturing
Purchasing
Logistics
Devoted to selling
industrial lubricants
Worldwide
Reengineering
Effort
Implementing
Purchasing
Strategy
Globalize
Purchasing
Activities
Globalization came after a purchasing price had been reached locally based on
local competitive conditions and the establishment of personal relationships.
Global contracts would sometimes obtain significant price reductions
Market conditions in other markets could provide better local conditions than
global purchasing would obtain
80%
70%
23000
60%
50%
40%
458000
30%
20%
10%
17000
45000
0%
TOTAL's Consumption
Germany
Spain
France
Italy
UK
The proposal from Van Leer has identified everything that TOTAL was seeking to obtain
Assess more on the TOTALs needs, demonstrating to TOTAL that Van Leer has a clear
understanding of their situation
Quality Assurance programs and Drum Recovery and reconditioning program, their
quality of services can be collaborated by both TOTAL and Van Leer.