Beruflich Dokumente
Kultur Dokumente
POLITICAL + + +
* Government initiative to promote Internet
penetration as well as planned 100 Smart cities
projects.
* Higher speed and cheaper data tariffs with wider
network coverage due to TRAIs permission to share
telecom infrastructure.
* CCIs & Ministry of Corporate Affairs NOC to Steep
price bumper (Billion Day -Flipkart) sales by online
retailers.
* Foreign Retail Majors still grappling to acquire pan
India license baring Tesco.
* Worlds largest retailer Wal-Mart allowed to operate
only at wholesale level giving temporary respite to
both Brick & Mortar as well as Click operators from
impending competition.
POLITICAL - - -
ECONOMICAL + + +
ECONOMICAL - - -
* Best performing Emerging market Economy with Ecommerce registering revenues of INR 630 Billion. In
FY 2013.
* High disposable middle class income.
* Low fuel prices improving profitability due to low
freight charges.
*Increase investment by foreign as well as Indian
Venture Capitalists in Indian Retail companies like
Ratan Tata in Snapdeal & Morgan Stanley of US
1billion in Flipkart.
Low investment & Operation cost as compare to
Traditional Brick & Mortar model.
* Lack of adequate road infrastructure accompanied
with long travelling time pushing customers towards
online shopping particularly in products requiring less
customization and are available in more standardized
forms.
SOCIAL + + +
SOCIAL - - -
TECHNOLOGICAL + + +
* Availability of cheaper smart phones , budget
tablets increasing internet penetration level.
* Evolution of Internet technology in terms of speed
and indoor connectivity like 3G (2300 M.HZS) and the
upcoming 5G technology in 2015.
RFID TECHNOLOGY
LEGAL + + +
LEGAL - - -
ENVIRONMENTAL + + +
* Soaring rental rates are impediments to Traditional
retailers which presents an excellent opportunity for
online retailers to expand rapidly.
* There is a lack of properly trained workers with low
entry quality and lower wages as compare to other
sectors , leading to higher attrition rates. Online
retailers do not face such problems as they usually
outsource their freight requirement to third party
logistics.
* Metro & most tier 1 & some tier 2 cities posses
reasonably well logistics services which ensures on
time delivery.
* Online Retail venturing is not as capital intensive as
compare to Traditional Retailing .
* There are still very few players in the online retail
space considering the revenues it posted in recent
years (INR 644Billion) in FY 2012-2013 CAGR 27.3%.
So companies can scale up taking the early starter
advantage.
* Favourable Demographic factors (65% Of Population
below 35) adds to growing online Retail growth
story.
ENVIRONMENTAL - - -
THANK YOU
ASHIMA SAXENA