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Difference in approach
Mismatch of interests
The objectives that a firm should have for
a product is clear if nature of product is
known.
This however is not the case since the
difference is not always obvious.
Companies investing in physical efficiency
rather than responsiveness in case of
innovative products is a common conflict.
Mismatch of interests
A consumer demands
variety but fails get it
as a result of eight
week delivery time for
specific models.
The Big three had a
total of 20 million
versions of cars but
the dealers have only
20 models.
Responsive Supply of
Innovative Products
Benefits
Backdrop
Strategy
Benefits
Thank You