Creativity & Innovation

NIRAJ BHARGAVA, Sc F

How..
A "new" idea is a combination of
old elements.
It is your ability to combine ideas in
a unique way or to make useful
associations among ideas.
"There is virtually no problem you
cannot solve, no goal you cannot
achieve, if you know how to apply
the creative powers of your mind,
like a laser beam, to cut through
every difficulty in your life and your
work."

Individual Creativity
Creative people can be said to have:
A particular Style
Originality
Competence
Experience
Determination
Flexibility

Positive outlook

Organizational Hurdles in Creativity

An originator comes up with
a creative idea.

At each level of management,

the idea gets pruned and
refined
Freedom is the greatest when the ground
rules are clear. Chalk out the playing field
and say, Within those lines, make any
decision you need. - Dick Brown, chairman
CEO of EDS

Thus till the time the initial

idea gets implemented, it
would have gone through a
number of hurdles.

Organizational Creativity Vs
Individual Creativity
High

Organizational
Creativity

Organizations based on
continuous development,
on systematic research of
efficiency

Successful organizations
High rate of innovations

Few innovations, just

imitations

Low rate of innovations,

sometimes radical, based on
entrepreneurial spirit of
individuals

Low
Low

Individual Creativity

High

Innovation
Innovation is a process of taking new ideas to satisfied customers. It is the
conversion of new knowledge into new products and services.
Innovation is about creating value and
increasing efficiency, and therefore
growing your business.
"Without innovation, new products, new
services, and new ways of doing business
would never emerge, and most
organizations would be forever stuck
doing the same old things the same old
way."

Innovation Strategies
Financial backing to innovation
Give opportunities to employees
Skillful recruitment policy
Information from outside the
organization
Target being set for innovation
Employees should be rewarded

Principals of Innovation
Ideas are fragile.
All ideas have value and should be
given a hearing.
The originator of an idea needs
assistance in idea enhancement and in
promoting the idea internally.
The originator is the initial advocate of
an idea and should be actively
involved in its development.
Only ideas which have been enhanced
to demonstrate potential value will be
brought to management.

Principals Contd
Both marketing and technical
issues need to be addressed in the
development of an idea.
Differences
among
people
constitute a strength, not a
weakness.
A mediator is often necessary to
facilitate the communication of
people from different cultures and
who may possess clashing
personalities.

Process of Innovation
The Innovation process can be
depicted as a series of funnels
each getting progressively smaller.
Typically sixty ideas into the top
funnel only produces just one
innovation.
The funnels are labeled as the four
phases in the process - idea
generation,
idea
screening,
feasibility and implementation.

Effectiveness Criteria for an Innovation

process
Implement a few ideas at regular intervals
Ensure feedback takes place - there must be communication
channels to originators.
Screening system should be simple, understood by everyone
Ensure the system is promoted
Transform ideas into reality at a reasonable speed - if the
system is too slow we may be too slow to react to the market
pace and turn off idea originators.

Why Bother?
Survival
Belief
Climate: - Challenge,
Freedom, Idea time,
Idea support, Conflicts,
Debates, Risk-taking
Passion
Grow or Improve

Top ten innovative companies of

India
UNIQUE IDENTIFICATION AUTHORITY - For amassing a trove of
biometric identification to activate benefits for millions of Indians.
ZIPDIAL - For dialling into the very Indian "missed call" money-saving
tactic.
INNOZ - For bringing the Internet to India's vast under connected
masses.
GOONJ - For galvanizing a behaviour shift in urban India to care for
those in need.
ERAM SCIENTIFIC SOLUTIONS - For improving the country's mess of a
public-toilet network.

Top ten contd.

MITRA BIOTECH - For rethinking conventional cancer drug therapies
by applying data analytics.
INTERVIEWSTREET - For levelling the playing ground for coders all
over the world.
MYDENTIST - For putting smiles on thousands of faces with a
Starbucks-inspired chain of dental offices.
OLACABS - For smoothing the journey of India's growing but scrappy
car rental market.
CLOUDNINE - For delivering world-class services and health care to
expectant mothers.

Thank You!