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Sir Richard Branson is a British entrepreneur who founded Virgin Group, which has over 200 companies worldwide. He was born in London and struggled in school due to dyslexia, but found success starting a student magazine at age 17. Branson launched the Virgin brand in 1970 and has expanded it into industries like music, travel, mobile phones, and more. He is known for his adventurous and risk-taking personality as an entrepreneur who challenges conventional wisdom.
Sir Richard Branson is a British entrepreneur who founded Virgin Group, which has over 200 companies worldwide. He was born in London and struggled in school due to dyslexia, but found success starting a student magazine at age 17. Branson launched the Virgin brand in 1970 and has expanded it into industries like music, travel, mobile phones, and more. He is known for his adventurous and risk-taking personality as an entrepreneur who challenges conventional wisdom.
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Sir Richard Branson is a British entrepreneur who founded Virgin Group, which has over 200 companies worldwide. He was born in London and struggled in school due to dyslexia, but found success starting a student magazine at age 17. Branson launched the Virgin brand in 1970 and has expanded it into industries like music, travel, mobile phones, and more. He is known for his adventurous and risk-taking personality as an entrepreneur who challenges conventional wisdom.
Copyright:
Attribution Non-Commercial (BY-NC)
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Als PPTX, PDF, TXT herunterladen oder online auf Scribd lesen
Branson – The Development of an Entrepreneur “Fun is the secret of Virgin's success.”
Case study By Group 2 The story unfolds..
Branson was born at Stone field
Nursing Home in South London. The son of Barrister Edward James Branson and Eve Branson, he was the eldest of three children. His mother used to set challenges for him and his sisters, in order to make them independent. Virgin brand took off in the year 1970. Branson started with a student magazine at the age of 17 which focused on the issues of students in school. Con..
A high school drop out who
suffered dyslexia, was poor in studies but was an excellent athlete. Passionate about sports, adventures, family and entrepreneurship. Received the status of ‘Sir’ by queen of England in the year 2000. Know to be a corporate iconoclast, defying conventional wisdom, pushing the envelope, poking fun at the big guys, saying Virgin brand so far: Transport & Travel Virgin brand so far: Leisure & Entertainment Virgin brand so far: Retail Virgin brand so far: Communications. Money. Virgin Mobile India Entry…. Virgin brand so far: Health. Renewables. Charity. …. one of the most exciting brands in the wo
200 companies worldwide, employing 48 500
people, an annual Virgin Group turnover of £10.8bn/US$20.4bn Questions
Using the various personality
characteristics, how would you describe Sir Richard Branson’s personality ? The Big 5 Personality Model Extroversion: a flamboyant businessman who loves work life, and his family and friends even more. – ranks high. Agreeableness: He is good natured but also a rebel. He would take on challenges given by his mother and he also defied the norms of education- ranks medium. Conscientiousness: Highly responsible with his billion dollar brand and was very persistent. – ranks high. Emotional Stability: Though he handled pressures well and is seen self confidant, he is also emotionally attached to his brand. – ranks medium. Openness to experience: An explorer, whose adventure knows no bounds. Even at work place he would encourage people to come up with innovative ideas and translate them into reality. – ranks high Personality Attributes
Core self Evaluation: High self esteem and
internal locus of control. Narcissism : Ranked high on this attribute. Risk taking: Branson thrived on changes and was open to surprises. With an empire built up of 200 brands, he took calculated risks before entering a venture. To what extent have the barriers to social perception influenced your view of Branson? Halo Effect
magazine, crazy adventures, strong competition to rivals
are some of the instances which would support him being rebellious.
This shortcut to social perception hinders us in seeing
his other characteristics and forms a general conclusion about him. How do attributions factor into understanding the background of Branson’s entrepreneurial development? Attribution Error
Attribution theory attempts to determine
Attribution whether an individual’s behavior is Factors internally or externally caused. Branson’s poor performance in school due to Distinctiveness his inability to read, write and spell was Consensus attributed as him being stupid and lazy. This Consistency resulted in fundamental attribution error. Here the external factors were underestimated and internal factors were overestimated while arriving at a decision on the behavior displayed. Distinctiveness: His performance in his studies was always poor and thus distinctive and was not very unusual according to his teachers. Attributed as caused by internal factor. Consensus: Poor performance was not shown by all students in his class. Attributed as caused by internal factor. Consistency: Was consistent in showing poor performance all the time in school. Attributed as caused by internal factor. As a result his true talents went unnoticed, until Richard Branson himself proved others wrong as he developed into a creative entrepreneur. Branson’s 10 secrets to success…
You've got to challenge the big ones.
Keep it casual. Haggle: everything is negotiable. Have fun working. Do the right things for the brand. Smile for the cameras! Don't lead "sheep", herd "cats". Move like a bullet. Size does matter. Be a common, regular person. Conclusion Thank you