MOM AND ME .

“A MOTHER’S PLACE”

BY,
RASHMI.S
RASHIL NARANG
RAHUL
SATHISH
PRASHANT.
 OBJECTIVE
 To demonstrate how quality juvenile products
will benefit new mothers and families.

 Our aim is to provide a complete experience

for the mothers right from their early stages
of pregnancy to child care well beyond child
birth.

 To create a family-friendly space that

provides pregnancy resources, parenting
classes, playgroups and fitness programs.
 MISSION
1. For the community: MOM & ME will provide a
family-friendly atmosphere in which customers will
gain expertise, resources and emotional and social
support through a wide range of services.

2. For the employees: The company will allow the

staff to enjoy the satisfaction of providing quality
services to young children and families.

3. For the business: MOM & ME will provide an

economically viable business for the entire
management.
 VISION
 Our vision is to tap this untapped
market thereby establishing our
brand as top class prenatal and child
care agency synonymous with safety,
security and care.

 to establish our company all over

India and the world.
 EXECUTIVE SUMMARY
 It is a new company that will be opened in
September, 2009 at K.C. Marg, west Bandra in
Mumbai.

 MOM & ME will be a privately held corporation

owned by us in collaboration with Cisco
products and services.

 We will provide a family-friendly environment

with high quality customer service to meet the
daily emotional, physical and social well-being
needs of mothers, young children and other
family members.
  Provide a full range of services, including parenting and
childbirthing classes, children's play programs, "Mommy &
Me" classes, fitness and yoga pre-natal classes and
coordinated birthday parties.  

 Location: It is a 14,400 square feet, providing ample room

for retail space, a tumbling and gym room, a nursing room,
inventory storage, and two restroom facilities. The ONLY
company in Mumbai which provides all of these services in
ONE location with easy access from a freeway, convenient
parking and high quality customer service.

 In addition, it will have a retail store with high-end

products for babies and young children.  All services and
products will be provided by employees who are skilled and
experienced with parenting and have child development
knowledge.  

 Brand Ambassadors – Mrs. Kajol Devgan, Miss. Sushmita

Sen
 X- FACTOR
 Our company is the one and only company
in India that offers both prenatal as well as
child care .

 It also offers a tie-up with the famous

“LEELAVATI HOSPITAL” in Mumbai, wherein
our customers can not only get expert
advice but can also get at a discounted
price during childbirth from the hospital.

 Price: Rs. 3500/ month

 GOALS
 The company will provide services
and products that have been rated as
"top of the line", and highly
recommended by experts in the child
development field.

 The environment of MOM & ME will be

inviting, professional, and adhere to
the highest quality customer care,
promoting a strong customer base in
all services the company provides.
 KEYS TO SUCCESS
 Superior Customer Service: Each employee will
have experience with our products, and in
parenting.

 Environment: We will provide a clean, upscale,

odor-free, enjoyable environment conducive to
giving professional trusting service. 

 Convenience: We will offer clients a wide range

of services in one environment.
 Location: We will provide an easily accessible
location and parking for customer
convenience.

 Reputation: The principal's expertise,

credibility, integrity, and knowledge from 15+
years experience of working with young
children, her Master's degree in Child
Development, and her experience as a mother
will establish our high reputation from the
beginning. 
 SERVICES THAT WILL BE OFFERED

 Baby/Gift Registering: baby showers & parties

 Girlfriends Buddy Program: support on baby registration.
 Car Seat Installation: install car seats accordingly…
 Child birthing Classes: classes in preparation for the birth of her
child.  
 Yoga Pregnancy Classes: Yoga instructor -pregnancy fitness. 
 Mommy & Me Classes: New moms bring their infants to classes for
support, guidance and parenting resources.
 StrollerFit: fitness for mom and baby.
 Winter playgroups: 4 weeks to 36 months.
 Childrens classes: jr. jumpers, jumper time and art time.
 Birthday parties and other events
 Rooms on a contractual basis for above.
 PRODUCTS
Only products with a high rating by pediatricians and
baby journals & reviews will be stored in “MOM &
ME”

 Juvenile Equipment:  car seats, strollers, swings,

joggers…

 Juvenile Feeding & Bathing Products: Bottles,

diapers, sippy cups, bathing toys…

 Young Infant Toys & Mobiles: A selection of

developmentally appropriate infant toys and
hanging mobiles will be available.

 Books: promote the importance of early reading 

 Layette clothing and blankets: layettes for baby
showers …

 Baby Gift Baskets: A variety of baskets will be

available, filled with an assortment of baby
products.

 Gift Items: A selection of photo albums, picture

frames, handprint kits, and art prints will be
available.
 MARKETING- ANALYSIS &
THE 4 P’S
 Market analysis summary:

 Services available only in the US AND UK.

 other countries are virtually untapped.
 65% of pregnant women in India, die without proper
instruction.
 1000’s more lose their children every year- phony
doctors, malnutrition.
 post natal: women suffer a lot of problems- back pain,
depression, obesity among others.
 even leads to loss of bonding between the mother and
child.
 Total ignorance- untapped market.
 The main USP of our model is that we offer quality
products and services at the most economical
price.

 We offer our pre- natal and post natal classes at

just Rs. 3500/- per month.

 Market segmentation: we’re targeting the market

segments of middle and upper class women.

 Place : All the metro cities where the economical

as well as the crème of society lives. First will be
introduced in Mumbai and after break even will be
introduced in all other cities and metros with a
gap of 1 yr for each city/ metro.
 MARKETING STRATEGIES
 Implementation Summary
 Giving brochures with a promotional discount offer
to:
Birthing Classes, mom’s support group at Leelavati
hospital & other hospitals.

 Posting flyers and brochures at:

 OB/Gyn Examination rooms
 Area childcare centers
 Local children's clothing stores (Westside, Cassadys )
 Local stores that carry children's items (BATA …)
 Local children's programs
 Libraries ~ children's books section

 Local bookstores ~ children's book section

 Fitness Centers ~ childcare area

 articles promoting MOM & ME in all leading

newspapers

 will promote our website, list the products and

services the company provide to the
community with schedules of classes, and a
registration form for class enrollment can be
printed from the website, as well.
 Special offer: as and when each and ever mother enrolls
in our classes, a card will be made out in her name and
all the products and services purchased by her will be
listed in that. Based on each product bought, points will
be given, which during childbirth can be used at the
LEELAVATI Hospital to avail discounts in their bills and
services.

 Also based on the points, once a month, the highest

scorer will get a free gift which is the most essential to
that person.
 pregnant mother – baby showers, free strollers,
baby gifts…
 mothers of new born babies to 1 yr old- baby
essentials, toys
 mothers of toddlers- children books, toys (girls/
boys), dancing classes, reading classes, rhymes ….
And many many more……..
 REVENUE MODEL
 IT is a 3 fold:
 Products:
 "Shop for convenience”- one stop place for all baby
products apart from classes.

 Competitive Prices: Diapers and baby wipes will be

offered at the lowest price among all competitors
(including local supermarkets, drug stores, Big
Bazaar)- mkt strategy.

 "Review & Save Program":  This program will allow

customers to "rate" the products they have purchased,
and receive a promotional coupon towards their next
shopping trip at MOM & ME.
 REVENUE GENERATION
Classes: yoga, pre and post natal
classes.

 Website:
 Since we will be also sell products we will
get a 1.5% commission from the sales and
also the companies will be charged by the
‘CPC’ advertising model .

 Revenue will also be generated by the EPC

model .- cost per thousand.
 PERSONNEL PLAN
• MOM & ME will be looking for candidates who currently
have young children, and want part-time hours. Mainly to
make customers feel comfortable & understood.
• Start-Up Personnel:
• The principal, Dr. Swati y. Bhave, a pedatrician will be
onsite full-time, responsible for day-to-day operations, all
accounting/administrative tasks, and providing customer
service.
• One full-time manager to oversee and fill in for all areas. 
• One part-time manager to oversee and fill in all areas
during the weekend hours with specific additional
responsibilities.(16 hrs / wk).
• One part-time StrollerFitâ instructor to teach the
StrollerFitâ fitness classes (6 hrs/wk).
 EMPLOYEE INCENTIVE SCHEME

 Clear job description embodying co’s vision & mission.

 Responsibility for each employee to move towards co’s goals.

 Bonus for all employees if co, meets sales forecast.

 “Star Employee of the month” based on employee’s performance

& co sales. Employees choose own incentive.

 Each of the employees will have the satisfaction of providing

quality products and services to families and children.  They will
be recognized for their high quality services, customer relations
and "going beyond their job descriptions.“
 FINANCIALS
• Start-up Requirements
• Start-up Expenses
• Computer, fax, printer with Software – Rs . 200000
• Legal (Incorporated, DBA, etc) – Rs 23000
• Flyers, promotional coupons, business cards, letterhead etc - Rs
15000
• Building permit & business license – Rs 150000
• Website - Rs 10000
 Insurance – Rs 110000
• Running expenses (1st & last, security) – Rs 150000
• Utilities Start up paymt (6 months payment) – Rs 60000
• StrollerFit Manual & Start Up fees – Rs 125000
• Office & Paper Supplies – Rs 5000
• Building Renovation – Rs 200000
• Total Start-up Expenses -1048000
• Total Requirements Rs 1048000
• Start-up Assets

•  Cash Required – rs 500000

• Start-up Inventory – Rs 200000

• Other Current Assets – Rs 200000

• Long-term Assets – Rs 100000

• Total Assets – Rs 1000000

• Total Requirements - Rs 2048000

 START UP FUNDING
Start up expenses to fund Amount - Rs 1048000

Start up assets to fund 500000

Total funding required 2048000

ASSETS:
Non cash assets from start 200000
up

Cash requirements from start 500000

up

Additional cash raised 1,00,000 from bank

Cash balance on starting

date

Total assets 1000000

Liabilities & Capital

Current borrowing 1,00,000

Long term liabilities Nil

Accounts payable Nil

Other current Nil

liabilities(interest free)
Total liabilities 1,00,000

Planned investment- capital 20,00,000

Other Nil

Additional investment 48,000 from bank

required
Total investment 20,480000

Loss at start-up 100000

Total capital 1048000

Total capital & liabilities 1000000

Total funding 2048000

BREAK – EVEN ANALYSIS
 THANK YOU
GIVE ME PATIENCE WHEN LITTLE
HANDS,
TUG AT ME WITH SMALL DEMANDS,
GIVE ME GENTLE WORDS AND
SMILING EYES
AND KEEP MY LIPS FROM SHARP
REPLIES,
SO IN YEARS TO COME WHEN MY
HOUSE IS STILL
BEAUTIFUL MEMORIES IT'S ROOMS