HALEEB

INTRODUCTION

Haleeb Foods Limited, the largest

DairyProcessing company in Pakistan, is
the first dairy unit toacquire ISO 9002, HACCP
and ISO 14000 certification

HALEEB FOODS
History
Haleeb food was established in 1986 and its first product
was Haleeb Milk. Since, then it has continued to provide
quality products to its consumer with product and
packaging innovation other products

HALEEB FOODS FUNCTIONAL

ORGANIZATION STRUCTURE
Haleeb is a public limited company
managed by a board of directors who has
vested (tohave the rights of ownership)the
control of company operations to Managing
Director (MD). Haleeb is an organization run
by a team of professionals headed by a
team of professionals. It has 17
departments successfully running their
operations.

LEGAL REPRESENTATIVE/BUSINESS OWNER:

Mr. Suleman Daud

BOARD OF DIRECTORS:

Mr. Ilyas Chaudhry

Mr.Israr Ahmed
Mian Zahid Saeed
Mian Muhammad Amjad
Sheikh Muhammad Rasheed
Major General (Retd.) Shafiq Ahmad
Mrs.Nasreen Ilyas
Mrs. Zarina Saeed
Mr. Muhammad Ishtiaq Khan

Chairman:

Mr. Ilyas Chaudhry

Managing Director:

Mr. Israr Ahmed

AUDITORS:

Hameed Chaudhry and company (Chaudhry

Accountants

Legal Advisor:
Hassan and Hassan Advocates

Marketing Research:
Aftab Associates

NEW PLANT

. Haleeb foods in Pakistans number 1 and fastest

growing packaged food company. As of fiscal 2006,
its annual turnover is Rs. 9 billion. Recently, Haleeb
food has built yet another plant in Rahim Yar Khan
whose purpose is to provide Haleebs quality
products to maximum number of consumers.

HALEEB MILK

The main purpose of Haleeb Milk is to use it as

a tea whitener. Although it is full
creampasteurized milk as it has 3.5% fat
according toPakistans food law its mainly used
for making tea.

Summary
Haleeb foods were established in 1986 and its first
product was Haleeb Milk. Now in this project we study
distribution channel of Haleeb milk. Haleeb foods provide
different service output to their customer like
bulk breaking, special convinces, waiting
time, assortment & variety, information provision and servi
ces. The activities or functions that produce the service ou
tputs demanded by consumer are physical possession,
promotion flow, negotiation, financing risking, ordering and
payment. Then there is a gap analysis in which demand
and supply gaps are identified and then
closed.Furthermore, power and conflict in channel are
also talked

COMPANY PROFILE
CEO OF THE COMPANYMr. Suleman DaudReso
urce PersonMr.Imran AmjadHaleeb Foods
Limited
135AddressFerozpur Road, LahorePunjab
PakistanURL
www.haleebfoods.com

Product lines
Dairy product

Juices

UHT milks

Asli Desi Ghee

Fun Day

Haleeb milks

Haleeb butter

Good day

Dairy Queen

Haleeb cream

Haleeb yogurt

Tea max
Haleeb Skims Powder

Cheddar chees

Candy Up

Haleeb tea max

Haleeb Gold

Haleeb Bottle

Tropic juice drink

Haleeb Labban

Candia milk
Haleeb Skims Liquid

Tropico Nectar

Haleeb Extra Energy Milk

YEAR OF LAUNCH OF THE PRODUCTS:

1986
Haleeb Milk
1997

Haleeb Asli Desi Ghee

1998

Haleeb Cream, Candia Skimz Milk Powder

1999

Candia Milk, Candia Skimz Liquid Milk

2000

Tropico Juice Drink, Haleeb Dairy Queen

2001

Haleeb N'Rish Instant Full Cream Milk Powder

2002

Haleeb N'Rish Fortified Instant Full Cream Milk Powder

2003

Candia Tea Max Dairy Whitener, Haleeb Butter, Haleeb Plain

Yogurt, Haleeb Lassi Drink

2004

Haleeb Good Day Pure Juice, Haleeb Fun Day Juice Drink, Candia
Candy' Up Flavored Milk

2005

Haleeb Cream With Honey, Haleeb Tea Max with Cardamom, Haleeb
Labban, Haleeb Good Day(Mix Fruit, Red Grapes, Mango Pineapple)

2006

Haleeb Reshmi Pack, Candia Classic, Skimz Pouch, Tropico Nectar

VISION

Excellence in food and especially in Dairy

products

Internship Report
Products are sold to the consumers through a nation wide
distribution network under several strong international as
well as popular national brands. Haleeb consistent doubledigit sales growth has helped it to achieve dominant
market leader ship in major food services.
Net Sales Revenue (Rs. In Million)
Haleeb Foods Limited is a fastest growing packaged food
company with an annual turn over of Rs. 4 Billion (U.S $:
70 Million app).Source. Nadeem Bhuta (DMHR)

FINANCIAL HIGHLIGHTS (RS,000)

Trading Results

Sales-net
Gross Profit

2011

2012

7,086,175
1,090,860

5,941,780
870,368

Operating Profit

544,711

417,773

Profit Before Tax

Profit After Tax

486,114
345,697

380,673
232,888

Balance Sheet
Shareholders Funds
Reserves

1,060,133
275,000

755,620
275,000

Operating Fixed Assets

1,071,235

926,645

Net Working Capital

Current Assets

46,189
711,306

(59,748)
561,179

NET SALES
Net sales

4500
4000
3500
3000
2500
1500
500
0
1998

1999

2000

2001

2002

MAIN MARKETS:
`

Pakistan, North America, South America ,Western

Europe, Eastern Europe,Eastern Asia,
Southeast Asia, Middle East, Africa,
Oceania

WORK FORCE:
It has a team of 3000
exceptional individuals to support its operations,
outof which 900 are permanent employees
600 are on contract and
1500 are of 3rd party