seamedu

SOCIAL MEDIA STRATEGY

Social Media & seamedu

Visibility

Events Promotion

Content
Sharing
Fan
following

Response
analysis

Monitoring

Conversations

Value Proposition
Becoming
influencer

Creating
Positive
Sentiment

Increased
Reach

Content
sharing

Fan Following

Conversations

Vibrant
Presence

Online
Visibility

Content Categories

Professional

Personal

Social

Interesting stories, Experiences

Featuring best performer , Success
story
Back stage activities, Live show
excerpts
Write-ups

Hobbies
Personal interests
Photo series on personal story

Promotion of social activities done by

Life School
Increasing Visibility of social
contribution
Initializing social awareness through
Life School

Broad strategy for social media presence

Assess current
channels & create
benchmarking report

Launch of strategy

Monitor reputation
Mapping social
channels

Build pre-launch
content

Grow followers and

Interaction: making
influence circle
conversation happen
Find conversation Report using chosen
and engage
metrics

Audience research
Vibrant
Social
Media
Presence

Earmark Channel

Create goals for

Social Campaigns

Identify target
audience

Listen, adapt &

etiquette

Engagement plan for

the foreseeable
future, including key
promotional static
activity

Test communication
continuously and
track results
Share relevant &
useful content that
enhances the brand
& the users
experience of it

Online PR:
Promotional activity,
competition etc.

Where? How?

Facebook
Increasing followers on Fan page
Posting content strategically
Events shootout
Live Updates on event
Promoting training programs

Twitter
Connecting with influencers
Tweeting on related hashtags
Events shootout
Live Updates on event
Promoting training programs
Hashtags to be used on Twitter:
#SeamEdu, #Media,
#DearestDarlingsFriends

Where? How?

YouTube
Increasing subscription
Creating proper Channels
Posting teaser videos
Events videos
Promoting training programs through
trailers
Posting strategic content
Gaining SEO benefits
Increasing followers

Where? How?

Creating Life School page for

professionals to follow

Linked-In
Connecting with influencers
Participating in related groups
Training program promotion to companies, individuals
Posting relevant content
Gaining Key opinion leaders

Integration!

Proper Social media

integration & SEO of
website & its content

Summery
It is important to have vibrant social media presence in
order to gain visibility online
It takes strong strategy formation & efficient execution to
gain expected visibility
Hence, it requires certain expertise!

Avail Comes here !!

We are called communication creator of SM for a reason