Beruflich Dokumente
Kultur Dokumente
Strategic Management:
Concepts & Cases
14th Edition
Fred David
Ch 2 -1
Chapter Outline
What Do We Want to Become?
Ch 2 -2
Ch 2 -3
Vision
Ch 2 -4
Vision
Ch 2 -5
Vision
Ch 2 -6
Vision
Clear Business
Vision
Comprehensive
Mission Statement
Ch 2 -7
Shared Vision
Creates commonality of interests
Reduces daily monotony
Provides opportunity & challenge
Ch 2 -8
Ch 2 -9
Ch 2 -10
Ch 2 -11
Ch 2 -12
Mission Statements
Ch 2 -13
Mission Statements
Ch 2 -14
Mission Statements
Ch 2 -15
Mission Statements
Also referred to as:
Creed statement
Statement of purpose
Statement of philosophy
Statement of business principles
Ch 2 -16
Ch 2 -17
Mission Statements
Ch 2 -18
Mission Statements
Ch 2 -19
Ch 2 -20
Ch 2 -21
Ch 2 -22
Ch 2 -23
Ch 2 -24
Ch 2 -25
Ch 2 -26
Ch 2 -27
Ch 2 -28
Ch 2 -29
Importance of Mission
Benefits from a strong mission
Unanimity of Purpose
Resource Allocation
Mission
Organizational Climate
Focal Point for Work
Structure
Copyright 2009 Pearson Education, Inc.
Publishing as Prentice Hall
Ch 2 -30
Effective Missions
Broad in scope
Generate strategic
alternatives
Not overly specific
Reconciles interests among
diverse stakeholders
Finely balanced between
specificity & generality
Ch 2 -31
Effective Missions
Ch 2 -32
Effective Missions
Ch 2 -33
Ch 2 -34
Ch 2 -35
Ch 2 -36
Responsibilities to
Consumers
Environmentalists
Minorities
Communities
Ch 2 -37
Ch 2 -38
Products or
Services
Markets
Customers
Employees
Mission
Components
Technology
Survival,
Growth,
Profits
Public
Image
Self-Concept
Philosophy
Ch 2 -39
Ch 2 -40
COMPONENT
COMPONENT
Customers
Products
or Services
Markets
Concern for
Survival,
Growth,
Profitability
Technology
Fleetwood Ent.
Yes
Yes
No
Yes
Yes
No
Yes
Yes
No
Yes
Royal Caribbean
Yes
No
No
No
No
Dell
Yes
Yes
Yes
Yes
Yes
Yes
No
Yes
No
Yes
LOreal
No
No
No
No
No
Organization
COMPONENT
COMPONENT
Ch 2 -41
COMPONENT
COMPONENT
COMPONENT
Philosophy
SelfConcept
Concern for
Public Image
Concern for
Employees
Fleetwood Ent.
Yes
Yes
No
Yes
PepsiCo
Yes
No
Yes
Yes
Royal Caribbean
Yes
Yes
No
Yes
Dell
Yes
Yes
Yes
No
No
Yes
Yes
Yes
LOreal
No
Yes
Yes
Yes
Organization
Ch 2 -42