AND TACTICS FOR THRIVING

IN THE NEW YEAR

PRESENTERS:
ASMA LIYANA JAAFAR
KHADIJAH BAHROL
NURFATIHAH AKMAL JAMALUDDIN

COMPANY PROFILE SILVERPOP

OUTLINES

Digital marketing software company

Focused on helping marketers transform

the customer experience
Using customer data
individuals behaviors

and

each

Top ranked email marketing and

marketing automation tools serve the
needs of B2C and B2B marketers
Has
about
2,000
representing 5,000 brands

customers,

SOFTWARE

SERVICES

Marketing Platform

Consultation Services

Marketing

Managed Services

Automation

Email Marketing

Custom Engineering

Support & Training

7 KEY MARKETING TRENDS

1. Abandonment
Remarketing Moves Up the
Funnel
2. Digital Acquisition Meets
the Physical World
3. Actionable Data Becomes
a Key Difference Maker
4. Personalized Websites
Move Beyond Amazon and
Netflix

5. Location Marketing 2.0

Arrives
6. Buyer Intelligence is No
Longer Limited to the Elite
7. Marketers Become the
Architects of the Customer
Experience

Trend 1: Abandonment
Remarketing Moves Up
the Funnel
Became mainstream tactic for retailers
& e-commerce companies

Yield off-the-chart conversion rates

To move up the funnel to browse

remarketing

Generating opportunity and initiating

browse abandonment campaigns

Silverpops Web Tracking

Start simple

Concentrated on a
few key web pages
or categories

Deliver
educational
content

KEY TACTICS FOR

INITIATING BROWSE
ABANDONMENT EFFORTS
(2014)

Trend 2: Digital
Acquisition Meets the
Physical World
Have
employees
ask for the
opt-in

Focused on online acquisitions

& database building

Turning attention to next

untapped opportunity for
database growth

Go beyond
email

KEY TACTICS
TO DRIVE INSTORE OPTINS (2014)

Use SMS
and QR
codes

Build relationships with people

who are showing some level of
interest and engagement by
coming into your store

Take steps
to avoid
process
abuse

Trend 3: Actionable
Data Becomes a Key
Difference Maker
Consider reaching
out to a third party
data service
provider

Being
able to
listen to
customer

Respond at
any time and
right place

Helpful in
identifying
trend and key
segment

Try some
technique for
gathering explicit
data

Set up Web
tracking and
system integration

Design some
business rules that
leverage this data.

Trend 4: Personalized
Websites Move Beyond
Amazon and Netflix

Amazon Account

Amazon Front Page

Amazon Wishlist

Figure out on
what you want
in your website

KEY TACTICS FOR

PERSONALIZING
YOUR WEBSITE
IN 2014
Choose a place
to start that
will really move
the needle

Start small

Trend 5: Location Marketing

2.0 Arrives
iBeacon For Retail

KEY TACTICS TO IMPLEMENT

LOCATION MARKETING 2.0
IN 2014
Plan which segment of
customers you want to send
location-related content

Work with in-store personnel

to put the correct technology
in place and train retail

Complement your iBeacondriven push messaging with

email communication

Trend 6: Buyer
Intelligence is No
Longer Limited to the
Elite

If marketers have been focused on big,

high-volume blast messaging, they should
and can make it a goal in 2014 to take one
or two really intelligent campaigns and
layer them into theyre messaging mix,
gradually making content more relevant.

Key Tactics For Using

Buyer Intelligence To Your
Benefit In 2014

Trend 7: Marketers
Become The Architects
Of The Customer
Experience

Successful businesses will need to engage

with each customer when and where that
customer prefers with content that is
perfectly tuned and individualized.
Of course, this has always been the case to
some extent, but now the technology has
caught up

Key Tactics To Enhance The

Customer Experience In 2014
Pick a channel youve never individualized
before and add an element of personalization

Look for creative ways to use customer

behaviors to drive cross-channel
interactions

Make real time your mantra

CONCLUSION
Buyer are no longer willing to be treated as
segments
The advancement of technology makes the
marketers be more competitive in the
markets
Buyers are in control of the marketers