Market Analysis Of Interactive Brochure

Mobile App
Under the guidance of:
Ms. SHIPRA SHARMA

Submitted By :ROBIN VARSHNEY

CONTENTS

ABOUT PARIKSHA LABS PVT LTD.

ABOUT THE PROJECT
WHAT IS INTERACTIVE BROCHURE APP ?
PURPOSE OF INTERACTIVE BROCHURE APP
UNDERSTANDING SERVICE OFFERINGS OF
PARIKSHA LABS
DEVELOP THE GO TO MARKET (GTM)
STRATEGIES
PERFORM COMPARATIVE ANALYSIS
IDENTIFY THE TARGETED PROSPECTS
DATA COLLECTION
PITCHING TO TARGETED CUSTOMER (MAILER)
CRM ACTION/UPDATE
MAILER RESPONSE ANALYSIS &
INTERPRETATION
CONCLUSION
RECOMMENDATION

ABOUT PARIKSHA LABS PVT LTD.

Over the last 7 years, Pariksha labs has worked with several global
customers and partners in various country like US , Canada , Europe &
Japan and delivered innovative services around :
a) Mobile Apps
b) QA/ testing.
c) Website Development
Provides complete mobility solution and it cover all aspects of
enterprise and consumer-facing mobility.
Provides services and support for designing, building and benefiting
from mobility.

Platforms in which Company Worked.

a. Android.
b. Apple iOS
c. Windows 8

ORGANISATION STRUCTURE
MANAGING DIRECTOR

HR / ADMIN
MANAGER

Q/A & TESTING

MANAGER

QUALITY
ENGINEERS

TECHNICAL LEAD

PROJECT
MANAGERS

SOFTWARE
DEVELOPERS

NETWORK
ENGINEER

Sr. EXECUTIVE &

BD

WEB ANALYST &

SEO

CONTENT
WRITTER

MANAGEMENT
TRAINEES

ABOUT THE PROJECT

OBJECTIVE
The objective is to look for the suitable
industries like automobile, textile, jewelers,
furniture, toy that can make effective utilization
of interactive brochure within India and outside
India.

ABOUT THE PROJECT

SCOPE OF WORK
UNDERSTANDING
PARIKSHA LABS

SERVICE

OFFERINGS

OF

DEVELOP THE GO TO MARKET (GTM) STRATEGIES

PERFORM COMPARATIVE ANALYSIS
IDENTIFY THE TARGETED PROSPECTS
DATA COLLECTION
PITCHING TO TARGETED CUSTOMER (MAILER)
CRM ACTION/UPDATE

MAILER RESPONSE ANALYSIS & INTERPRETATION

INTERACTIVE BROCHURE APP

Traditionally the printed brochure is the basic approach for making
the brochure of a product but, It consist some limitations:
Unit cost is high
Costly to change/modify
Costly to distribute
Large amount of wastage and require extra space
Interactive Brochure Mobile App overcomes all the limitations
Traditional Brochure
+
User Interaction (Mobile App)
Interactive Brochure Mobile App

Approaches in making of the mobile application

Native app
Phone gap
Mobile web

COST

INTERACTIVE BROCHURE MOBILE APP: PURPOSE

 The purpose of the Interactive Brochure Mobile App is to overcome the limitations of the
traditional brochure.
When compared to the web applications, TV and the mobile applications have surely taken
over the market by providing immense satisfaction to the customers.

Interactive Brochure App is the traditional brochure with user interaction and it performs all
the functions of a brochure with an added advantage of user interaction. Example: the user can
fill up his/her credentials in the brochure app so as to buy a particular product.

AUDI A8 INTERACTIVE BROCHURE

DETAILED BUSINESS PROCESSES

UNDERSTANDING SERVICE OFFERINGS OF PARIKSHA LABS
Pariksha is totally focused on providing its customers the best of class
services. Over the last 7 years, Pariksha has worked with several global
customers and partners in US, Canada, Middle-East, Switzerland, Italy,
Germany and Japan; and delivered innovative services around:
Mobile Apps.
Website Development .
QA/Testing.
Applications
Data aware enterprise mobility applications
Multimedia applications
Content application
Games

DEVELOP THE GO TO MARKET (GTM) STRATEGIES

The term Go-To-Market strategy refers to the set of
integrated tactics which a company will use to connect
with its customers/business
The organizational processes it develops (such as pricing
and contracting) to guide customer interactions from
initial contact through fulfillment.
A Go-To-Market strategy usually involves answering 5 key
questions:
WHO will we actively target within the market?
WHAT will be our product portfolio for target customers?
HOW MUCH will we charge for our products for different
Customers?
HOW will we promote our products to target customers?
WHERE will we promote and sell our products to target
customers?

PERFORM COMPARATIVE ANALYSIS

LIST OF COMPANIES
I TOUCH
ON SIGHT MOBILE APP
BROCHURE CLONER

I TOUCH

ON SIGHT MOBILE APP COMPANY

BROCHURE CLONER COMPANY

IDENTIFY THE PROSPECTS

Small medium enterprise in which brochure is a definitely needed
element for the company.
Companies must have long product line and changes occur in the
product very often.
Companies should use the brochure while demonstrating the
products
focus on the small medium enterprises normally exporter in the
following industries in World:

Furniture Industries
Textile industries
Automobile industries
Decorative items
Real estate industries
Women cosmetics
Food and beverages
Bakery shops
Handicrafts
Fashion accessory
Leather products
Sports items

DATA COLLECTION
PRIMARY DATA
Data observed or collected directly from first-hand
experience.
SOURCES OF PRIMARY DATA
Social networking websites like Face book , twitter ,
LinkedIn, are also sources in data gathering.

SECONDARY DATA
Secondary data are data which have already been collected for
purposes other than the problem at hand. These data can be located
quickly and inexpensively.
SOURCES OF SECONDARY DATA
Company purchase domestic data from the company data grow
URL is http://www.growdata.com.au/
Company purchase international data from the company
lead411
URL i http://www.lead411.com
The data are mostly collected from the companys websites.
Other websites like indiamart.com, alibaba.com &
Indianexporters.nic.in etc..

PITCHING TO TARGETED CUSTOMER (MAILER)

The newsletter sent to the exporters in the mail is as follows:

SENDING MAILS (RUNNING THE MAILER)

The mail consisting of the newsletter for the interactive brochure app
has been sent to the exporters on their email addresses that have been
collected during the data collection stage.

The mails have been sent through a mailer. The mailer has send mails
through the tool that has purchased by Pariksha Labs from Amazon,
known as amazonses.

TOOL FOR DATA ANALYSIS

Amazones is a tool used for data analysis.
Amazones used in sending large amount of e-mails to the prospects .
Tool is very effective in analyzing the reliability & validity of the data .
it can also be used to generate reports on the basis of the mail recently
sent.
Data analysis done by using these repots

MAILER FOR EXPORTERS INDIA

MAILER FOR POLAND EXPORTERS

MAILER RESPONSE FOR DECORATORS

ANALYZING THE GENERATED REPORT

The report which is generated automatically after sending mail consisting of
the newsletter for interactive brochure app can be studied as well as
analyzed to check for the reliability & validity of the data with respect to the
following:Number of recipients
Number of recipients who have opened the mail
Number of recipients who have still not opened the mail
Number of recipients who have unsubscribed from receiving such mails
in future

Number of recipients who have clicked on the link provided in the mail
Number of mails that have been bounced
This report is very useful in analyzing the data collected as well as it helps to
govern our future course of action (follow-up).

CRM action/update
After running the mailer successfully for the various exporters of various
industries, the CRM template is prepared for recording the responses
gathered through the generated report.

MAILER RESPONSE ANALYSIS & FOLLOW-UP

Follow-up action takes place after generation of response.

Once the number of customers who seemed to be interested in Interactive

Brochure App with pariksha. As part of a follow-up, a thank you mail as an
expression of gratitude is sent to these customers.

The generated report help in the iteration mail to these customers.

Follow-up may also include replying to the respondents who may be interested in
being our customer. Sometimes, it includes answering to the queries of the
respondents.

Follow-up is an important activity that has to be done after analyzing the

response from the mailer as this activity paves way for the future course of action.

CONCLUSION

As the statically data says that mobile application user will increase
to 4.4 Billion till 2017 hence the interactive brochure application has
the huge scope to overcome the traditional printed brochure
promotion approach.

The conclusion of this report is made on the basis of the

difference between Printed Brochure and the Interactive Brochure
Mobile Application:
Printed Brochures

Interactive Brochure

Unit cost is high

Save money and time

Focuses on the traditional approach

Focuses on smart work

Costly to distribute

Reduced postage, distribution cost and

It can send to anyone anywhere instantly

Large amount of wastage and require extra space and

time

Avoid wastage and extra space

Time consuming process

Eco-friendly and paper free

Include extra cost in modification

Can be easy to change and modify

LIMITATIONS

Companies are very few so comparative analysis of the

product is very difficult.

Decisions on product pricing are very difficult.

Lack of awareness leads to delay in response from the

customer about the brochure mobile application.

Data gathered from the secondary sources is not a concrete

data.

Specifications cant be same all the time in the product

because it depends on the customer requirement. So
maintaining the standard price of the product is difficult.

Traditional techniques in gathering the primary data are not

feasible because awareness of the brochure among the people
is very less.

Targeted companies are only those which are using brochure

for there product.

Older generation are not ready to opt new technology easily

RECOMMENDATIONS

Spreading the information about the interactive

brochure application is very important in the
business expansion .
Free demo of interactive brochure required .

Pariksha Labs should concentrate on digital as well

traditional techniques of marketing.

Pariksha Labs need to invest more capital in the

marketing of their new product interactive
brochure mobile app.

Thank You !!!