Beruflich Dokumente
Kultur Dokumente
Grama Lavinia
Voicea Ramona
632 CB
Vision
To be the best & leading fast food
providers around the globe
Mission
To be the world's best quick service
restaurant experience. Being the best
means providing outstanding quality,
service, cleanliness, and value, so
that we make every customer in
every restaurant smile."
Values
Our values summarized in Q.S.C & V
Provide good quality, services to
customer. Have cleanliness
environment when customer enjoys
their meal. The value of food product
makes every customer is smiling.
Product
Hamburgers, Cheese
French fries
Soft drinks
breakfast
desserts
Promotion
Usual medias such as television, radio and newspaper.
Also makes significant use of billboards and signage, sponsors
sporting events ranging from Little League to the Olympic
Games, makes coolers of orange drink with its logo available
for local events of all kinds.
To date, McDonald's has used 23 different slogans in United
States advertising, as well as a few other slogans for select
countries and regions.
Place
Serving around 68 million customers daily in 119 countries.
Business model
McDonald's Corporation earns revenue as an investor in
properties, a franchiser of restaurants, and an operator of
restaurants
Approximately 15% of McDonald's restaurants are owned and
operated by McDonald's Corporation directly. The remainder
is by franchisee.
In addition to ordinary franchise fees and marketing fees,
which are calculated as a percentage of sales, McDonald's
may also collect rent, calculated on the basis of sales.
Strengths
Global brand
Quality foods
Strong supply chain
Locations
Weaknesses
Threats
Any contamination of the food supply, especially e-coli.
Major competitors, like Burger King, Starbucks, Taco Bell,
Wendy's, KFC and any mid-range sit-down restaurants.
Opportunities
In today's health conscious societies the introduction of a
healthy hamburger is a great opportunity.
Have industrial, Formica restaurant settings.
Provide optional allergen free food items, such as gluten free
and peanut free.
Business directed efforts at the breakfast, chicken, beverage
and convenience categories.
Achievements
Bibliography
http://en.wikipedia.org/wiki/McDonald%27s
http://www.aboutmcdonalds.com/mcd/our_company.html
http://www.mcspotlight.org/company/company_history.html
http://mcdonalds.ro
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