Beruflich Dokumente
Kultur Dokumente
and Resorts
Ltd.
Business Strategy and Marketing
strategy
Introduction to JLR
Performance
From a mere income of Rs. 2.58 lakh rs. In 1981-82 to a turnover of Rs.
19.27 Crore in 2006-07.
40% in 2001-02
63% in 2005-06
66% in 2008-09
Occupany rates of JLR properties Kabini, CFC- Bheemeshwari and BRT are
very high.
Organization Structure
Chairman, M.D., Executive Director and General Manager all are IFS
officers.
Each Location has a Location Manager under with lower staff like drivers,
cook, guides work.
Competitive Positioning
Educating visitors.
Marketing Objectives
Provide enthralling and lifetime experience to its customers and bring them
close to nature.
Capture the growing tourism sector i.e. both national and international
tourists.
Sub-due the competition in this niche market and become the leaders.
Marketing Strategy
Providing special discounts and offers mainly for locations with less
occupancy and during off seasons.
Target marketing for high income level segment using feedback mails and
frequent promotional offers.
Customer Service