Beruflich Dokumente
Kultur Dokumente
Michael E. Porter
Born in 1947.
Professors in Harvard
Business School.
Introduced Porter's 5
Forces Model.
125 Articles.
Suppliers
Buyers
Rivalry among
existing firms
Threat of
substitutes
Substitute
products
Bargaining power
of buyers
Barriers to
Entry
Product Differentiation
Capital Requirements
Customer Switching Costs
Access to Distribution Channels
Government Policy
Expected Retaliation
Bargaining
Power of
Suppliers
Bargaining
Power of
Suppliers
Bargaining
Power of
Buyers
Bargaining
Power of
Suppliers
Bargaining
Power of
Buyers
Threat of
Substitute
Products
Products with
similar
function limit
the prices
firms can
charge
Products
with
improving
price/performance
tradeoffs
relative to present industry
products
Example:
Electronic security systems in place
of security guards
Fax machines in place of overnight
mail delivery
Bargaining
Power of
Suppliers
Rivalry Among
Competing Firms in
Industry
Threat of
Substitute
Products
Bargaining
Power of
Buyers
Traditional
New entrants:
competition:
Substitute products:
Suppliers:
Buyers/consumers: