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Inbound logistic:
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Operation :Raw materials and goods are manufactured into the final
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Marketing and sale: Marketing must make sure that the product is
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Service: After the product/service has been sold what support services does the
targeted towards the correct customer group. The marketing mix is used to establish an
effective strategy, any competitive advantage is clearly communicated to the target
group through the promotional mix.
organization offer customers?. This may come in the form of after sales training,
guarantees and warranties.
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business and obtain the best price for doing so. The challenge for procurement is to
obtain the best possible quality available (on the market) for their budget.
have to recruit, train and develop the correct people for the organization to be successful.
Staff will have to be motivated and paid the market rate if they are to stay with the
organization and add value.
finances, legal structure and management structure work efficiently and helps drive the
organization forward. Inefficient infrastructure is waste resources, could affect the firm's
reputation and even leave it open to fines and sanctions.
Inbound logistic :
In Airline industry it is really important to have enough and
accurate information about other competitor such as their
strategy, finding the shortest way, how the other company
manage their industry with fuel efficiency, how they cut off
their price.
Outbound logistic:
Ticket booking in Air Asia is online. Customers can easily book
themselves. They can easily print their boarding card.
Service:
In every industry there are different options for
customers, so each industry try to provide
Special services , more facility to retain their
customers. Air Asia also has some , for
example customer can pre-booked checked
baggage for lower rate or they can online
book hotel or rent taxi and also AirAsia have
voucher for flight delay.
Firm infrastructure:
Technology development:
THANK YOU
END