marketing specialist job description

The marketing specialist job description includes elements such as: marketing
specialist responsibilities, marketing specialist skills, marketing specialist
qualities, marketing specialist abilities, marketing specialist experience,
marketing specialist job tools, marketing specialist working conditions
Other useful materials for marketing specialist career:
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marketingmanagement123.com/175-free-marketing-forms
marketingmanagement123.com/16-free-tools-for-marketing-management
marketingmanagement123.com/top-82-marketing-KPIs
marketingmanagement123.com/top-19-marketing-job-descriptions
marketingmanagement123.com/101-marketing-interview-questions-andanswers

Key duties/responsibilities for marketing specialist

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Drive activities which develop differentiated product positioning and clear messaging
of the key product value proposition to the target markets.
Develop and manage programs to communicate and reinforce the value proposition to
the sales team and channel partners engaged with the product(s).
Development and delivery of marketing strategies encompassing online / digital
Marketing, Blogs, Webinars, Social Media, SEO and similar actions to engage target
customers.
Ensure the structure, navigation and content on all websites are continuously optimized
using on-page and technical SEO tactics to attract and engage prospects that closely
match our target market segments via organic search on Google, Bing and Yahoo.
Establish dashboards to track, analyze and report out to stakeholders how each website
initiative, PPC campaign, and social media platform is working to achieve the stated
goals and objectives. Suggest and implement next steps based on this data analysis for
continuous improvement.
Work collaboratively with other members of the Marketing Team to ensure all content
is optimized and consistent across all platforms and user experiences.
Help set, and work to, performance indicators for SEO, PPC and social media which
complement overall Marketing and Advicent business objectives.
Manage Advicents social media strategy including solicitation of content, posting and
tracking of results.

Key job qualifications for marketing specialist

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A minimum of 1 year of experience supporting an internal sales team and/or

external customers directly.
2. Bachelors degree.
3. A minimum of 1 year of experience working with digital and/or online tools such
as CRM, CMS, Online Analytics, SEO tools.
4. Additional Qualifications:
5. Experience creating collateral, delivering the content, running campaigns, and/or
related marketing actions for a sales team.
6. Able to work in an entrepreneurial mode. Willing to contribute in an energetic
global team. Key actor in a new and innovative business within a multinational
corporation.
7. A history of successful product marketing and/or marketing communications.
8. Ready to wear multiple hats and switch context easily until the business matures.
9. Possess proven marketing tactical, analytical and implementation skills.
10. Digital marketing experience, tech savvy.
11. Experience targeting the industrial space and/or marketing online/cloud/digital
offerings I considered as an advantage.

Format for marketing specialist job description

A typical job description includes 4
main part as follows:
1. Job information
This part includes: job title, reporting
relationships, department, job
location, manager/supervisors title,
job code, purpose and objective of the
job.
2. List of main task
3. Contents of Job Specifications
Knowledg/education.
Skill requirements.
Experience.
Abilities. Ability include physical
ability, metal ability, aptitudes.
4. Contents of working conditions
Environmental conditions
Job hazards / safety
Machine, tools and equipments

KSA model in setting up job description

1. What is KSA model?
KSA model is a competency model of individual. KSA is the same KSAO.
KSA include Knowledge, Skills and Abilities (also called KSAs model) that an
applicant must have to perform successfully in the position.

2. Components of KSA:
Knowledge
A body of information needed to perform a task.
For example, Human Resources Knowledge include knowledge of personnel
recruitment, selection, training, compensation and benefits, labor relations and
negotiation, and personnel information systems.
Skills
Skills are the proficiency to perform a certain task.
For example, skill in operating computer peripherals such as printers.
Abilities
Abilities are an underlying, enduring trait useful for performing tasks.
For example, oral comprehension the ability to listen to and understand
information and ideas presented through spoken words and sentences.

Materials for marketing specialist career:

Other useful materials for marketing
management that available at
marketingmanagement123.com
Top free ebooks for marketing management
Top free tools and techniques for marketing
management
Top skills for marketing management
Top free marketing job description templates
5 steps to writer write an effective marketing
job description
12 tips to write marketing job description
Top 12 tips for career development
Top 9 career path tips
Top 14 career objectives
Top 12 career promotion tips

Useful materials (continue)

Top 14 career objectives
Top 12 career promotion tips
Top 15 ways to search jobs
Top 7 cover letter samples
Top 8 resume samples
110 marketing interview questions with
answers
13 types of interview questions and how
to solve them
11 performance appraisal methods
(includes appraisal templates and forms)
Top 28 performance appraisal forms
Top 12 salary negotiation tips
Top 9 tips to get high salary

Fields related to marketing specialist:

The above job description can be used for fields as:
construction, manufacturing, healthcare, non profit, advertising, agile,
architecture, automotive, agency, banking, budget, building, business
development, consulting, communication, clinical research, design, software
development, product development, interior design, web development,
engineering, education, events, electrical, exhibition, energy, ngo, marketing,
fashion, green card, oil gas, hospital, it, marketing, media, mining, nhs, non
technical, oil and gas, offshore, pharmaceutical, real estate, retail, research,
human resources, telecommunications, technology, technical, senior, digital,
software, web, clinical, hr, infrastructure, business, erp, creative, ict, hvac,
sales, quality management, implementation, network, operations,
architectural, environmental, crm, website, interactive, security, supply chain,
logistics, training, project management, administrative management, finance
The above job description also can be used for job title levels: entry level
marketing specialist, junior marketing specialist, senior marketing specialist