2014 IDG Enterprise/IGS

Mobility Survey
Conducted across the IDG Enterprise brands:
CIO, Computerworld, CSO, InfoWorld,
ITworld and Network World

Purpose and Methodology

Survey Goal

SURVEY SAMPLE
TOTAL
RESPONDENTS

528

MARGIN OF ERROR

+/-4.3%

AUDIENCE BASE

CIO, Computerworld, CSO,

InfoWorld, ITworld, and
Network World audiences
across sites.

The survey was designed to explore how mobile

devices are used for business purposes, factors used
to evaluate mobile technologies, how organizations
are investing in mobile technologynow and in the
futureas well as the important challenges or barriers
to implementing mobile solutions.

Source: IDG Enterprise/IGS Mobility Survey, 2014

Smartphones Dominate as Device for Business Use

Q. Do you own/use a smartphone? Q. Do you use your smartphone for business use?
Q. Do you own/use a tablet device? Q. Do you use your tablet device for business use?
BASE: Own/use a smartphone or tablet
Source: IDG Enterprise/IGS Mobility Survey, 2014

Mobile Devices Personally Owned

But Governance Exists
16%

Q. Is this a personally/privately purchased/owned smartphone? (i.e. not owned or purchased by your company) Q. Is this
personally/privately purchased/owned tablet device? (i.e. not owned by your company) Q. Does your organization have a mobile
specific policy? BASE: Own/use a smartphone or tablet for business use
Source: IDG Enterprise/IGS Mobility Survey, 2014

Mobile Devices Replacing Traditional Touch Points

76%

74% 75%

61%

35%

Printed
Newspaper

Printed
Magazine

Laptop
Computer

29%

25%

24%
19%

18%

Desktop
Computer

Television

SMARTPHONES

TABLET

Q. Has your smartphone or tablet device replaced any of the following?

BASE: Own/use a smartphone or tablet for business use
Source: IDG Enterprise/IGS Mobility Survey, 2014

Responsive Design Critical as Buyers Use

Mobile Devices for Research
PRODUCT OR SERVICE
RESEARCH METHODS

Visit vendor sites for

product information

SMARTPHONE

TABLET

81%

84% 2

Compare prices
and products

81%

87% 1

Read feature articles

2
about trends & strategies

59%

72% 3

55%

66%

Browse and participate in

forums & social networks

50%

62%

Read case studies

42%

65%

Read whitepapers

36%

64%

Read analyst reports

36%

59%

Watch webcasts/webinars

36%

63%

2%

4%

Watch videos

Other

Q. Do you research products or services for your business using your smartphone? Q. Do you research products or services for your business using
your tablet device? Q. When researching products or services for your business, which of the following activities do you perform using your
smartphone? Q. When researching products or services for your business, which of the following activities do you perform using your tablet device?
BASE: Own/use a smartphone or tablet for business use
Source: IDG Enterprise/IGS Mobility Survey, 2014

Traditional Channels Primary Vehicle

for Tech Purchases

Q. Have you ever researched products or services for your business using your smartphone and then purchased from a retail outlet?
Q. Have you ever researched products or services for your business using your tablet device and then purchased from a retail outlet?
Q. Have you ever researched products or services for your business using your smartphone and then purchased via the internet using
a laptop or desktop computer? Q. Have you ever researched products or services for your business using your tablet device and then
purchased via the internet using a laptop or desktop computer? BASE: Own/use a smartphone or tablet for business use to research products or
services
Source: IDG Enterprise/IGS Mobility Survey, 2014

Security Biggest Hindrance to Purchases via

Mobile Devices
50%
44%
38%
35%

35%

34%
31%
23%

Security concerns
(e.g. untrustworthy
site/app/network)

Privacy concerns
(e.g. personal details
shared with third party)

Website not mobile

enabled (e.g. difficult
to navigate)

31%

24%

Complicated
payment process

SMARTPHONES

Other

TABLET

Q. What are the main reasons for you not purchasing a product or service using your smartphone?
Q. What are the main reasons for your not purchasing a product or service using your tablet device?
BASE: Own/use a smartphone or tablet and do not use it to purchase products or services
Source: IDG Enterprise/IGS Mobility Survey, 2014

Tablets Rule for Video Viewing

94%
89%

72%

72%
67%

54%

55%

51%
46%

44%
32%

27%

7% 6%
You Tube

Movies/
TV Shows

How-to
Videos/Webcasts/
training videos Webinars relating
to your job

Promotional
videos

Independent
product reviews

SMARTPHONES

Other

TABLET

Q. Do you watch videos on your smartphone? Q. What type of videos do you watch using your smartphone? Q. Do you watch videos on your tablet
device? Q. What type of videos do you watch using your tablet device? BASE: Own/use a smartphone or tablet device and watch videos on it
Source: IDG Enterprise/IGS Mobility Survey, 2014

For more information on this study, please contact Sue

Yanovitch, VP of Marketing at syanovitch@idgenterprise.com