Creative Minds - Advertising Agency

Creative Minds is enthusiastic in building great innovative ideas and concepts of

advertising, public relations and comprehensive marketing sustenance. We assist the
growth of every client to their full potential and achieve their corporate goals.

-Vision

To be the prominent agency of choice and trust of Bicolanos, recognized as a

leader in marketing, driven by creativity, passion and excellence in performance.

-Mission

Goals
Creativity, Creativity, Creativity!
Client /Customer Satisfaction.
Concrete and effective results to clients.

To offer outstanding quality and professional marketing service.

To build Awareness, Interest and Decision toward the clients
target market.

Objective
Convince customers that the project or service of our
client is the best choice.

Services Offered
Creative Design, Marketing Strategy, List Segmentation,
Social Media, Campaign Management and Printing

Basic Information
Atty. Antonio M. Ursua, Jr.
52-A Peafrancia Avenue, Naga City

History (Fracasso Philippines)

Founded by Alex Viola
Started to open a restaurant in the Middle East
Rented a small booth at the Philippine Congress
Opened Fracasso for franchising

History (Fracasso Naga)

Atty. Antonio M. Ursua, Jr. was a pizza lover and fond of eating at
restaurants around the Philippines and even outside of the country.
Aside from being a lawyer, he is also a business minded person
Finally, he franchised Fracasso here in Naga.

Vision
Fracasso Naga envisions itself to be one of the best pizza and pasta
shops here in Naga. Aside from the original products of Fracasso,
Fracasso Naga innovates new products that suits to its customers in a
local scale. Also, it envisions to expand around Naga and nearby
municipalities and cities.

Mission
Fracasso Nagas primary mission is to give our customers a great
experience through comfortable location, friendly staffs and affordable
meals that suits the taste of Nagueos.

MARKET DATA

MR QUESTIONS & RESULTS

1. Weekly Allowance

1501-2000php

2. Where have you heard about Fracasso?

Friends

3. How much do you usually spend for a

meal in a restaurant?

500php

4. How much do you and your friends

usually spend for a meal in a pizza parlor?

700php

5. Do you prefer Fracasso near on your

school?

Yes

6. When going to a restaurant, which

criteria are important for you?

Food Quality

7. What would attract you from the below

if offered as part of the pizza parlor?

High speed Wi-Fi & Air-Conditioned

area

8. Would you simply spend more money,

simply because of ambience?

Yes

9. What are the products that you have

tried in Fracasso?

Pandesal

10. What promotional materials would

you prefer by Fracasso?

Banners

QUESTION NO. 1 RESULTS

WEEKLY ALLOWANCE
500 or less

8%

501-1000

16%

1001-1500

10

20%

1501-2000

17

34%

2001 or more

11

22%

QUESTION NO. 2 RESULTS

Where have you heard about
Fracasso?
Family
Parents
Aunts and Uncles
Grand Parents
Siblings
Cousins

14

6
0
0
3
5

28%
42.86%
0%
0%
21.43%
35.71%

Friends
Classmates
High school friends
College friends

32
9
15
8

64%
28.125%
46.875%
25%

Social Media
Facebook
Twitter
Instagram
Foursquare

8%

3
0
1
0

75%
0%
25%
0%

QUESTION NO. 3 RESULTS

How much do you usually spend for a
meal in a restaurant?
100

0%

200

0%

300

6%

400

15

30%

500

32

64%

QUESTION NO. 4 RESULTS

How much do you and your friends
usually spend for a meal in a pizza
parlor?
300

0%

500

16%

700

28

56%

900

10

20%

1000

8%

QUESTION NO. 5 RESULTS

Do you prefer Fracasso near on your
school?
Yes

50

100%

No

0%

QUESTION NO. 6 RESULTS

When going to a restaurant, which
criteria are important for you?
Convenience

16%

Service

10%

Restaurant Concept

4%

Food Quality

19

38%

Environment

6%

Price

13

26%

QUESTION NO. 7 RESULTS

What would attract you from the
below if offered as part of the pizza
parlor?
High speed Wi-Fi

50

44.64%

Air-conditioned area

50

44.64%

Live music

1.79%

Flat screen TV

10

8.93%

QUESTION NO. 8 RESULTS

Would you simply spend more money,
simply because of ambience?
Yes

50

100%

No

0%

QUESTION NO. 9 RESULTS

What are the products that you have
tried in Fracasso?
Pizza
Fracasso de Grano Special
Pepperoni Mix
Meat Combo
Hawaiian
Pizza Dos
All Veggie
Spicy Tuna
Pizza Italiano
Cheese Garlic

10

Pasta
Lasagna
Baked Macaroni
Calzone
Baked Ziti

24

Pandesal

43

6
0
2
0
2
0
0
0
0

12.99%
60%
0%
20%
0%
20%
0%
0%
0%
0%

9
7
5
3

31.17%
37.5%
29.17%
20.83%
12.5%
55.84%

QUESTION NO. 10RESULTS

What promotional materials would
you prefer by Fracasso?
Billboards

0%

Posters

6%

Brochures

14%

Magazines

0%

Newspapers

0%

Banners

23

46%

Pamphlets

0%

Social Media

18

36%

CREATIVE BRIEF

STRATEGY

POSTER
Inform buyers that Fracasso Pizza is
now going to open along Ateneo
Ave., and make them more curious
about the pizza parlor, by using
posters that are eye-catching to
people and have details that will
help them locate our store and
contact us

REASON

We will use posters and post it in

different stores along the Ateneo
Ave.
because
students
are
visualizers and there are many
students that spend their vacant
period in Ateneo Ave. because of
the presence of carenderia there as
well as computer shops

CLASS
BENEFIT

Informative
It covers a specific area that is
being targeted and can be posted
anywhere you prefer since posters
can be posted in stores

TACTIC/
EXECUTION

Posters will be posted for a month,

along the road near school
campuses (Ateneo and USI),
specifically along the Ateneo Ave.
road
(computer
shops
and

BANNER
Inform students of USI and Ateneo
that Fracasso store will soon open
in Ateneo Ave., and Persuade
buyers that Fracasso Pizza and
Pasta products are the best and
affordable on the market by using a
banner that is eye-catching to
people and has details regarding
the sizes and prices available as
well as contact information
We will use banner and put it in
different electrical post along
Ateneo Ave. and Liboton Street for
both Ateneo and USI students to
easily see the information in the
banner. Since banner is ideal to use
when providing new informationnSoon to Open store.

Persuasive and Informative

It can be posted anywhere you
want, since electrical post can be
found almost every corner of Naga
City, and can also target a much
wider specific audience.
The Banner ad will only be posted
during special occasions or events
and during Fracasso promo, in
different electrical post owned by
CASURECO located along Ateneo

BROCHURE
Inform buyers the different pizza
available, pastas the store serve
and the pandesal with their
respective sizes and prizes and
pictures included. The brochure will
be a mixture of red and brown
making it to be eye-catching to
people and attract them to read
the brochure.
We will use brochures and
distribute them in malls (SM and
EMall) and in USI and Ateneo gate
because we want people to know
what kind of food Fracasso offers
and other service that it offers and
it can easily be carried by the
people during their walk in malls
and will be curious on what it is all
about.
Informative
Portable/Easy to carry by the
people who were given by the
brochure or who are interested to
read the brochure
Brochures will be distributed in
different malls, preferably SM Naga
Cit and EMall, because there are a
lot of people going there and spend
a good amount of their time

BANNER

STRATEGY

REASON
CLASS
BENEFIT
TACTIC/
EXECUTION

Inform students of USI and Ateneo that Fracasso store

will soon open in Ateneo Ave., and Persuade buyers
that Fracasso Pizza and Pasta products are the best
and affordable on the market by using a banner that is
eye-catching to people and has details regarding the
sizes and prices available as well as contact
information
We will use banner and put it in different electrical
post along Ateneo Ave. and Liboton Street for both
Ateneo and USI students to easily see the information
in the banner. Since banner is ideal to use when
providing new informationn- Soon to Open store.
Persuasive and Informative
It can be posted anywhere you want, since electrical
post can be found almost every corner of Naga City,
and can also target a much wider specific audience.
The Banner ad will only be posted during special
occasions or events and during Fracasso promo, in
different electrical post owned by CASURECO located
along Ateneo Ave. and Liboton Street.

LAYOUT DESIGN-BANNER

POSTER
STRATEGY
REASON

CLASS
BENEFIT
TACTIC/
EXECUTION

Inform buyers that Fracasso Pizza is now going to

open along Ateneo Ave., and make them more
curious about the pizza parlor, by using posters that
are eye-catching to people and have details that will
help them locate our store and contact us
We will use posters and post it in different stores
along the Ateneo Ave. because students are
visualizers and there are many students that spend
their vacant period in Ateneo Ave. because of the
presence of carenderia there as well as computer
shops
Informative
It covers a specific area that is being targeted and
can be posted anywhere you prefer since posters can
be posted in stores
Posters will be posted for a month, along the road
near school campuses (Ateneo and USI), specifically
along the Ateneo Ave. road (computer shops and
carenderia) where a lot of students, from both
schools, hangout during their vacant period.

LAYOUT DESIGN - POSTER

BROCHURE

STRATEGY
REASON
CLASS
BENEFIT
TACTIC/

Inform buyers the different pizza available, pastas the

store serve and the pandesal with their respective
sizes and prizes and pictures included. The brochure
will be a mixture of red and brown making it to be
eye-catching to people and attract them to read the
brochure.
We will use brochures and distribute them in malls (SM
and EMall) and in USI and Ateneo gate because we
want people to know what kind of food Fracasso offers
and other service that it offers and it can easily be
carried by the people during their walk in malls and
will be curious on what it is all about.
Informative

Portable/Easy to carry by the people who were given

by the brochure or who are interested to read the
brochure
Brochures will be distributed in different malls,
preferably SM Naga Cit and EMall, because there are a
lot of people going there and spend a good amount of
their time aimlessly walking around. Brochures will be

LAYOUT DESIGN - BROCHURE

MEDIA PLAN

BANNER
TARGET

POSTER

BROCHURE