PACKAGING

DESIGN
Presented by: Ishita Sachdeva

INTRODUCTION
Packaging is a process
of covering, wrapping of
goods into a package. Packaging involves designing
and producing wrapper for a product.
Packaging is essential for offering goods in safe and
secured position to consumers.
Packagings role is threefold:
To sell the product
To protect the product
To facilitate the use of the product

 Over the past ROOTS

two centuries,
burgeoned in response to an
OF PACKAGING
exponential rise in global commercial activity.
The origin of the modern packaging industry can be traced back to
the late 18th century , when the industrial revolution heralded
widespread changes in manufacturing. Before, then most
manufacturing processes were dependent on manual labour and
small-batch production.
Mechanization not only accelerated the production of all types of
commodities, but also influenced their packaging.
The faster production ,the greater need for packaging supply could
now anticipate and even outstrip demand , so packaging needed to
attractive as well as functional if products were to survive market
competition .

TYPES OF PACKAGING
INDUSTRIAL PACKAGING

CONSUMER PACKAGING
Designed for consumers
convenience and appeal,
marketing consideration
and display.
The main emphasis is on
marketing.

It is designed to focus on the

handling convenience and
protection
during
transportation.
The main focus is on logistic.

The classification of packaging can also be based on level of

packaging done on the product.
Primary : -Direct contact with product. & Maintain product quality.
Secondary : -It contains product and primary pack presentation ,
protection

Tertiary : -Transport shipping , warehouse storage, bulk

handling.

REASONS FOR PACKAGING DESIGN

Product quality must be maintained.
Customers must be able to easily access and use the
product without harming themselves or contaminating
the product.
All aspects of a pack development that may give rise to
quality problems must be identified and minimized by
good design.
This packing design coordinator must be fully aware of
the involvement required by marketing, quality
assurance and production.

 Once it has fulfilled its role of attracting the consumers attention

and setting up the expectations which have encouraged purchase of
the product, packing then has a vital role to play in assisting the
product to meet those expectations.
In addition to containing , protecting and preserving, all of which
will almost certainly be taken for granted.
Packing works in practical terms by delivering the product into its
intended market and to the end user , in such a way that it is
convenient and safe to use.

PROBLEM FACED
WHILE PACKAGING

Overweight

Breakage

Pilferage

Moisture
and
temperature

FUNCTIONS OF PACKAGING

PRIMARY FUNCTIONS
PRESENTATION

CONVENIENCE

ECONOMY

PROTECTION

PRESERVATION

 Presentation: Presentation of a product

should be attractive and eye catching.

Protection: Protection increases life

cycle of a product.

Preservation : It preserves original

colours, quality, flavour, etc.

Economy : Packaging of a product

should be economically feasible.

Convenience : Packaging should be

light to handle.

SECONDARY FUNCTIONS

CONTAINMENT

HANDLING

LABELING

IDENTIFICATION

SUITABILITY

 Containment : Premeasured, pre-weight and then placed in

box.

Identification: Packaging helps to identify the products

easily.

Labelling : Its helps to promote the sale of goods.

Handling : When packaging is light in weight it facilitate
easy to handling of cargo.

Suitability : It should be match with the product.

ROLE OF DESIGN
Design itself , is a purposeful, conscious effort to establish order
from chaos, replicates almost exactly what evolution is constantly
doing to all matter.
In seeking evolutionary lasting principles for design it might be
deemed essential to rethink the human purpose.
This has brought us to a troubling paradox in design. If we leave
things as they are we face certain failure, though recent history
dictates that any change in the way we think.

FACTORS INFLUENCING PACKAGING DESIGN

Consumer
behaviour

Economic
factors

Competition

Distribution
channels

Social/
culture
issues

PACKAGING
DESIGN

Production
manufacturing

Technology
Legal
issue

MATERIAL
The choice of material used for a closure is determined by the demands of the
product, the expected life of the pack, the need for reclose ability and the desired
product image.
Performance properties of materials, such as the barrier offered to the passage of
moisture, oxygen, carbon dioxide and light are known and are the remit of the
packaging technologist who will have access to the required data.

This data can be used as first guide to material selection ,ruling out the unsuitable
and guiding the designer.

This class project was an investigation of how to create a

more user friendly package for a set of six screwdrivers. The
screwdrivers are easily accessible from the open slots that
indicate the tools name, shape, and size (for quick and clear
identification). Reinforced craft paper was used with a one
color (100% black) print job to give the overall design a raw
and industrial feel, and also cut production costs.
Packaging puts a face on a product. Effective packaging
creates a good impression, helps to sell the product, and
communicates benefits to customers.
A package is the physical container or wrapping for a product.
10 percent of a product's retail price is spent on package
development and design and the package itself.