Beruflich Dokumente
Kultur Dokumente
FRANCHISING
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PRESENTED BY,
SUJAI JAILAL THOMAS
JERIN THOMAS
HARIKRISHNA R KURUP
DEFINITON
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FEATURES OF FRANCHSING
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retail sale
141 Domestic Franchise Stores in 29 states, 358
International Franchise Stores in 18 countries
83 Company stores in 18 states and the District of
Columbia
START UP COSTS
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AVAILABLE MARKET
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CORE FEATURES
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FINANCIAL RESOURCES
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1. Aggressive Growth
Attempt to sell its brand everywhere and anywhere,
from gas stations to kiosk (dilutes appeal of core
product)
Allow franchise locations that are too close in
proximity (new store may offer additional revenue to
the home office, but the overall result is less profit
for each individual store owner)
E.g. 2003 2004: second quarter revenues
increased by 15% same store revenues only by 1%
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2. Market Oversaturated
Distance to actual key product by new introduction
of product lines (line of high-carb, high-calorie
frozen drinks, or "drinkable donuts, sugar-free
donut, large coffee section, sausage rolls)
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CONCLUSION
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