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A PRESENTATION

ON
GORKHA BREWERY, NEPAL
(MULTINATIONAL COMPANY)
PRESENTED BY:
RABINDRA
RAJBHANDARI
RAJAN GHIMIRE
ROSHAN BUDHATHOKI
SUJAN MARAHATTA

BREWERY MARKET IN NEPAL


Nepal's beer market has seen a tremendous shift in the last
couple of years.
Varied tastes, numerous choices and price factor are among
the overriding reasons for this shift.
Varieties of beers produced within Nepal and imported as
well.
Reasonable price.
Compulsory in each and every occasion.
Attached with the human feelings.
Aggressive marketing during festivals.
Sponsoring sports and many other events like music, awards
etc.

INTRODUCTION
In 1989, Gorkha brewery (P) Ltd. was established as a joint
collaboration between leading Nepali business houses and the
Danish Multinational Company Carlsberg A/S.

Gorkha Brewery (P) Ltd. was and continues to be one of the


largest single foreign investment in Nepal.
Established on the banks of river Narayani river in
Mukundapur in Nawalparasi and spreads over nearly seven
hectares.
Central Office located in Hattisar, Kathmandu.

Changed the Nepalese beer industry forever.


Grown to become the market leader holding 72% share of
Nepal's beer market over last 15 years.
Tuborg was the first international beer brand in Nepal.
Tuborg enjoys a market share of approximately 50% of the
total beer market in Nepal.
Carlsberg group bought 90% of Gorkha Brewery shares and
took over the management.

HISTORY
The foundation of one of the largest
single foreign investment in Nepal laid
down in 1989.
Joint collaboration between Danish
Multinational Company Carlsberg
Breweries, Copenhagen, Denmark and
leading Nepalese business house-Khetan
group.
Started beer industry with the
introduction of Tuborg beer in 1990.

Carlsberg beer followed in 1995


and Royal Danish Tuborg Strong
Beer in 2002.
Acquisition of San Miguel Beer
and the Launch of Jolly Shandy &
Jolly Lemonade in 2006 .
The launch of flagship brand of
Gorkha Brewery, Gorkha Beerthe authentic Himalayan brew in
2006.

CARLSBERG GROUP

A Danish brewing company founded in 1847 by J. C. Jacobsen


Headquarter located in Copenhagen, Denmark.
Flagship brand is Carlsberg Beer(named after Jacobsen's
son Carl)

became the 5th largest brewery group in the world after


merging with the brewery assets of Norwegian conglomerate
Okla. ASA in January 2001.

Leading Beer Seller In Russia With About


40% Market Share.
Extensive Portfolio Of More Than 500
Beer Brands.
Have Divided Their Operations Into Three
Market Areas: Northern & Western
Europe, Eastern Europe And Asia and
focused in the place with strong market
positions.
The rest of the world is mainly serviced
through export or license agreements.
Continuously sponsors and take parts in
games and adventures around the globe.

Carlsberg Group Brands Worldwide

Tuborg (International)

Somersby Ciders (International)


1664 (International)

Grimbergen Craft

Eers (International)

Holsten (International)

Baltika (Russia)

Bosman (Poland)

Kronenbourg (France)

Wusu (China)

Dali Beer (China)

Lav (Serbia)

Lvivske (Ukraine)
Mythos (Greece)
Pan (Croatia)
Pirinsko (Bulgaria)
Aku (Estonia)
Sarbast (Uzbekistan)
Semper Ardens
Shumensko (Bulgaria)
Slavutych (Ukraine)
Super Ock (Portugal)
vyturys (Lithuania)
Gorkha Beer (Nepal.

GORKHA BREWERY
To be one of the leading beverage
companies in South- Asian Region
in terms of quality, innovation and
value to the stakeholders

To excel in producing and marketing quality products


to the full satisfaction of our consumers

To innovate in all areas of our business to achieve the


highest degree of competence
To ensure mutually beneficial long-term relationship
with our customers and suppliers

Missions
To create the
Contd.

best working environment through maximum


participation
ensuring
career
growth
and
job satisfaction for our employees
To operate the company on prudent financial basis of profitable
growth thus increasing value for shareholders
To contribute directly and indirectly to the improvement of the
socio-economic scene of the country and preservation of
environment thereby affirming our role as a responsible corporate
citizen

Honest

Ambitious

Core Values:

Innovative
Responsible
Quality
Enjoy

KEY DATES

1847 Carlsberg Founded


1873 Tuborg Founded
1964 Wiibroe Becomes Part Of Carlsberg
1970 Carlsberg And Tuborg Merge
1988 Joint venture with Dan brew and licence agreement
for Tuborg
1989 Gorkha brewery established by the Khetan group
1990 Launch of the Tuborg brand
1995 Launch of Carlsberg
1998 Gorkha Brewery becomes market leader in Nepal
2001 Carlsberg Buys Coca-cola Tapperierne (Bottler)
2005 Jacobsen Brewhouse Opened
2008 All Production Centralised At The Carlsberg Brewery
In Fredericia

2004 Launch of San Miguel


2007 Launch of Invenio Wine

2010 Launch of Red bull


2010 Carlsberg group bought
90% of Gorkha Brewery shares
and took over the management
2012 Launch of Tuborg and San
Miguel 500ml cans

2013 Launch of Gorkha Strong


and Carlsberg 330ml bottle
2014 Launch of Tuborg with the
innovative pull-off cap

KEY FACTS

Market position: 1

Market share: 72%


Annual beer consumption per person: 2 litres
Carlsberg ownership: 90%

Management Team

BRANDS
Carlsberg
Founded in Copenhagen in 1847 by Brewer
and Philanthropist J.C. Jacobsen.
More than simply beer and brewing.
In 1881, the brewery was inaugurated in
the name of NY Carlsberg (New Carlsberg).

One year later, J.C. Jacobsen amalgamated


his two breweries into Gamle Carlsberg
(Old Carlsberg).

Highest selling premium international beer brand.


Available in Three SKUs, 650 ml bottle, 330 ml bottle& 330ml
Can.
Exceptional taste and quality
Barley is harvested, quality checked and cared for, the
resulting malt is the essence and the only grain used to make
Carlsberg all malt premium beer.
Since 1847 Carlsberg master brewers have shared a passion
for excellence.

TUBORG
History stretches back to 1873 when a group of
enterprising businessmen led by C.F. Tietgen and
Philip W. Heyman decided to construct a brewery
on a piece of land north of Copenhagen.
With the aim of producing beer primarily for
export.
In the beginning, export was modest.
The number tripled during the period up to the
first world war.
Tuborg's salesforce was able to re-establish the
position of the brand in 1930s.

Launched in the year 1990 in Nepal.


The first international brand in Nepal.
Has been the most liked beer by the people
all over Nepal.
Largest selling beer brand in Nepal.
Highest degree of social acceptance amongst
all beer consumers from any age group and
income bracket.
Creates a strong association with music and
promotes many musical events across the
country.

San Miguel
The origin of San Miguel goes all the
way to the Philippines where Spanish
monks started making beer using
traditional methods.
Monks lived in Manila and in a district
called 'San Miguel'.
In 1913, La Fabrica became a corporation
and began exporting beer to Guam, Hong
Kong, and Shanghai.
An aggregate annual production capacity
of about 325 million cases of San Miguel
Beer in 320ml bottles

Rich, with a full-bodied flavor, its smooth,


moderate bitterness is complemented by a
pleasant, happy aroma, which makes San
Miguel a perfectly balanced beer.

In 2004, San Miguel Beer received a Grand


Gold medal, the highest award for quality and
taste from the prestigious Monde Selection
administered by the International Institute for
Quality Selections.

One of the most popular beer brand in Nepal.


The brand has been associated with football,
parties, fashion as well as local festivals.
Has significant domination in the world of beer
in Southeast Asia.

A premium quality Nepali beer,


brewed traditionally in Nepal with
finest hops, pure water and barley
malt.
Alcohol content is 5.5%.
A treat and an experience of Nepal to the beer
lovers of the world.
Launched Nepal in May 2006 to cater to the
tourists visiting Nepal who prefer high quality
premium local beer.
Taps the trend of specialty beers in
various advanced countries in Asia, US
and Europe which are in increasing
trend.

Tuborg Strong
A strong beer providing great taste of strong
and quality beer to consumers .

Launched in Nepal in 2002.


Alcohol percentage of 7%
Available in 650 ml bottle.
Targeted at the consumers who prefer the
strong taste of beer.

Invenio
Exciting new range of wines from Carlsberg,
representing major wine producing countries of the
world.
The finest vineyards for range of delicious wines.
Classic example from each wine producing region
across the world, whilst ensuring consistent quality
throughout.
Each varieties have own unique specialties and offers
the best food pairing opportunities.
Invenio consists of 6 SKU's consisting red wine, white
wine and one rose.
Sourced form Australia, France, Chile, South Africa
and Spain.

Red Bull
The most popular energy drinks
produced in Thailand
Solely imported and marketed
GB with its strong distribution
by GB Marketing, a 100%
network looks into the marketing
subsidiary of Gorkha Brewery.
and distribution aspect in a
structured and planned manner.

Red Bull has especially been


popular among the youth is
currently available in 250ml
golden can.

FINANCIAL HIGHLIGHTS
Particulars

NPR

Eqv.US$@NPR 98

Authorized Capital

9,00,00,000.00

918,367.35

Issue Capital
Total Assets
Current Assets

7,00,00,000.00
37,77,31,159.44
33,99,97,329.34

714,285.71
3,854,399.59
3,469,360.50

Total Liabalities

25,65,17,974.99

2,617,530.36

Current Liablities

11,71,61,508.85

1,195,525.60

Shareholders Fund 85,18,502.48

86,923.49

ANNUAL TURNOVER OF THE LAST


FIVE YEARS
NPR

700000000

631169468

600000000
500000000
400000000
241487807

300000000

218654573

263883311

200000000
21722460

100000000
0
2012/2013

2012/2011

2011/2010

2010/2009

2009/2008

FINANCIAL SOURCES

Amount (Millions)
[VALUE],
[PERCENTAGE]
[VALUE],
[PERCENTAGE]

[VALUE],
[PERCENTAGE]

Nepal Investment Bank


Laxmi Bank Ltd.
[VALUE],
[PERCENTAGE]

Jyoti Bikas Bank Ltd.


Commerz & Trust Bank Nepal

CORPORATE SOCIAL
RESPONSIBILITY
Waste-Water Treatment Plant
Established a water treatment plant in order to
reduce the adulteration of water by industrial
wastages in its brewery at Mukundapur.
Designed in such a way that the BOD of the waste matter is reduced
to minimum 20 mg.
Biological Oxygen Demand (BOD) of the effluent is very
high (1000 mg/1 BOD) as far as brewery is concerned.
Helps to get the sludge free water which is then gravitated
to Narayani River.

Only brewery in Nepal to have WWTP of International


Standards.
Installed by Dan brew Limited of Denmark and Fulfills all
the environmental parameters.
Furthermore, maintenance of lush greenery in & around the
Brewery sprawled over an area of 11 Bighas and building of
several dikes to protect the adjoining village bear testimony to
its commitment towards the environment & the Green
"Movement".

Support for local village schools

Gorkha Brewery (GBPL) supports a local secondary level school Shree Durga Primary School, in Mukundapur, Nawalparasi
District.
Plans to provide necessary furniture for the classrooms
Arrange for a water tank to systematize the provision of safe
drinking water
Upgrade the current wire fencing to brick wall around the school
premise
Provide necessary resources for the purpose of adding electricity
and provisions of ceiling fans in each class room.

Micro Finance Project


Livestock financing.
Has partnered with a local bank with experience in the
area.
The loan facility is provided for purchase of mature milk
yielding cows/buffaloes, on a group guarantee to those
families with an annual income of less than USD.1000.
First loan was disbursed on 10
January 2011.
Till date 22 groups of 5 members each,
a total of 110 borrowers have availed
of credit facility amounting to NPR.
63,20,000 .

Mt. Everest Project


Along with attracting a large no. of tourists, the heavy pressure
exerted from tourism has also resulted in increased ecological
degradation from erosion, wastes and deforestation.
Everest Summiteers Nepal in association with Eco Himal has
organized the Saving Everest 2011 campaign.
The team helped collect the garbage from Lukla to Syanboche
region to help make the Everest Region free of garbage.
collected approximately five tons of garbage abandoned by
trekkers and mountaineers.

Winning Behaviors

Our
consumers
&
customers
are at the
heart of
every
decision
we make

Together
we are
stronger

We are
engaged
with the
society

We are
each
empower
ed to
make a
difference

We
want
to win

AWARDS AND TESTIMONIALS

CORE COMPETENCIES
Entire brewing is strictly maintained and controlled as per the
Carlsberg Breweries.
State-of-the-art laboratory and a computer controlled
production process.
highest quality for which Gorkha Brewery received the
Carlsberg group quality award "The Carlsberg Golden Words
Award - 2000".
Excellence in every arena: brewing beers of truly international
standard, stringent quality control, efficient and nation-wide
distribution, cutting edge marketing, sales strategies and
prudent financial management.