MARUTI SUZUKI

By:
Samarth Bhardwaj

401007022

Introduction

Maruti Udyog limited established in 1981.

First production commenced in 1983 Gurgaon, India

Competed with Hindustan motors by launching Maruti 800 in

1984.

On 17th September,2001 Maruti Udyog was renamed to

Maruti Suzuki India Limited.

It is subsidiary of Suzuki Motor Corporation of Japan.

Maruti has more than 6 million satisfied customers in India

Contd

Joint venture agreement with Suzuki Motor in 1983 with 26% of

equity.

In 1987 Suzuki raises equity to 40%

In1992 Suzuki again raises equity up to 50%

And Maruti become a non-government organization managed on the

lines of Japanese management practices

About

Maruti has a network of 802 sales outlets across 555 cities all over
India.

The service network covers 1335 towns and cities, bolstered by 2740
authorized service outlets

The company's change in strategy and emphasis on developing

effective marketing communications was their highlights.

Chairman

: Mr. R. C Bhargava

CEO

: Shinzo Nakanishi

Car Models

M 800 1984

OMNI

GYPSY

Cont

BALENO

Cont..

ZEN ESTILO
VERSA

Cont..

LATEST CAR IN INDIA

KIZASHI

SERVO

Their Pride

The sales figure in 1993 reached up to 1,96,820 vehicles.

The company produced one million vehicles in March 1994.

-The first Indian Company to cross this milestone.

Maruti Suzuki, has sold 7,64,842 vehicles in 2007-08, an increase of

13.3% compared to 6,74,924 vehicles sold in 2006-07.

Their sales in the domestic market during march 2008 is 64,421 units.
Wagon R and Zen were ranked first and third in the premium
compact segment.

Why do customer likes Maruti?

Maruti ranked highest in customer satisfaction with after-sales

service.

True value

Driving school

Authorized service
station

Insurance (2OO2)

Genuine accessories

Attracting Customers by

Three compact car models - Alto, WagonR, and Zen -- competing with

Hyundai Santro, Tata Indica, and Fiat Palio.

In 2003,to attract customers Maruti launched novel offers like "Change

Your Life" campaign.

It also offered vehicle insurance for just

-Rupee One only

Strategy of Winning

Maruti is clearly an employer of choice for automotive

engineers and young managers from across the country. Nearly 75,000
.

People are employed directly by Maruti and its partners.

Maruti Suzuki sales is 75,109 vehicles in June 2009. This is the highest
ever monthly export volume in the company's history.

The company had sold a total of 61,247 vehicles in June 2008.

Marutis turnover rose 14.28 percent to Rs.21,453.86 crore last fiscal

from Rs.18,773.27 crore the year before.

Strategy of Winning

The basic objective behind establishing the vast distribution network

was to reach the customers even in remote areas and deliver the
products of the company.

The company has formed the Dealer territories and the concept of
competition amongst these dealers has been brought about.

In 2003, to increase the competition the company implemented a

strategy for its dealers to increase their profitability levels.

Special awards were sometimes given by company for sales of special

categories.

Contd..

Maruti Suzuki had given an opportunity to dealers to make more

profits from various avenues like used car finance and insurance
services.

Non Stop Maruti Express

Highway

In 2001, Maruti started an initiative known as Non Stop Maruti

Express Highway. As a part of this initiative Maruti developed 255
customer service outlets along with 21 highway routes by 2001-02.

With an intention to provide fast service in less time Maruti had

offered Express Service Facility.

In the year 2008, Maruti had near about 2,500 rural dealer sales
executives, among the total 15,000 dealer sales executives.

GM sales

Ref: www.marutisuzuki.com/pdf/Organaisational-profile.PDF

CBH

DIVISION OF INDIA AS PER MARUTI

SUZUKI
NORTH

WEST

WEST 2

WEST 1

WEST 3

WEST 4

EAST

SOUTH

Market response
Number of

31 March 2011

31 March 2010

Increase

Sales Outlets

933

802

131 added

Cities covered by sales network

666

555

111 added

Service Stations

2946

2740

206 added

Cities covered by service network

1395

1335

60 added

Maruti Driving Schools

164

83

81 added

References

Mr. Dharam Pal Sharma, Assitant Manager(Sales)

www.marutisuzuki.com

Wikipedia

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