Beruflich Dokumente
Kultur Dokumente
MMS Sem II
Prof M.R.Koshti
Session 8
No. of slides 35
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Management problem
One entrepreneur wants to explore internet
for distribution
What factors should be considered by an
organization which is thinking to use internet
as one of the distribution channels?**
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Research title
An Analytical Study of Impact of Consumer
Characteristics, Website Characteristics &
Product Category on Consumer Information
Search Behaviour and Intention to Transact
On-Line**
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Research Questions
Consumer
Characteristics
Website / etailer
characteristic
Product
Characteristics
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Research Questions
Consumer
Characteristics
Website / etailer
characteristic
Product
Characteristics
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Research Questions
Consumer
Characteristics
Website / etailer
characteristic
Product
Characteristics
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Research Questions
Consumer
Characteristics
Website / etailer
characteristic
Product
Characteristics
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..
IT related employees / business people have
more ITOL
More the time spent on internet, more ITOL
On line transaction self efficacy and ITOL have
positive correlation**
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..
Phone banking users have more ITOL
Credit / debit card holders have more ITOL
Tele(TV)-shoppers, have more ITOL**
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Marital status does not affect ITOL
Member of social internet sites have more
ITOL
On line share traders have more ITOL**
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Research Questions
Consumer
Characteristics
Website / etailer
characteristic
Product
Characteristics
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Research Questions
Consumer
Characteristics
Website / etailer
characteristic
Product
Characteristics
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Survey
Do not write anything on the questionnaires
Distribute 3/4 questionnaires to each student
Glance through the questionnaire**
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Constructs
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2) Adventurousness
Q16 (sub-questions 17-23)
7 items
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Strongly disagree
Very much disagree
Somewhat disagree
Not sure
Somewhat agree
Very much agree
Strongly agree
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32
33
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Marks (10)
Submit the completely filled up
questionnaires (on my table) by 15 Jan 2014
Marks will be deducted..
1. For incomplete questionnaires (Write your
names and roll nos. on the last page bottom)
2. If all 3 questionnaires are not filled up
3. For delayed submission
4. For non-real respondents*****
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