SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE

MASTERS DEGREE IN BUSINESS ADMINISTRATION

OF
IMS UNISON UNIVERSITY, DEHRADUN

ASSIGNMENT ON
STRATEGIC HRM AT BIG BAZAAR & WALL-MART

SUBMITTED BY:
DEEPAK SINGH NEGI
SECTION D
(13MBA 253)
Batch 2013-2015

AA DEKHE JARA KISME KITNA HAI DUM

Type - hyper market Indias first hyper market retail market

Vision - everything ,Everywhere, Every time for every
Indian consumer in the most profitable manner
Industry - retail
Founded by - Kishore Biyani in 2001.
Headquarter - Jogesh wari, Mumbai, India.
Parent group - Future Group
Website - www.bigbazaar.com
Tag line- Isse sasta aur accha kahin nahin

Human Resource Management in Big Bazaar

The HR department of Big Bazaar is very dynamic.
Employees are the biggest strength and asset of any organization and the HR
dept realizes this very well.
This is very evident from the way the HR department handles all its employees.
They take utmost care to select, train, motivate and retain all the employees.
They have continuous developmental Programs for all the employees.
There are two shifts for the employees. The first shift employees arrive at 10AM
in the morning and leave at 7.30 in the evening, while the second shift
employees report at 12.30 in the afternoon and leave at the time of Store closing

(10pm).

HRM In Retail

According to HR manger of Big Baazar, Gwalior, Hiring persons with

Right Attitude is important in all organizations
The HR Function in Retail Involves:
1.
Identifying Various roles in organizations
2.
Recruiting people with the right attitude to fit the jobs.
3.
Training
4.
Motivating Employees
5.
Evaluating employee performance

Human resource management strategies for Wal-Mart

Wal-Mart Stores is an American public corporation

Founded by - Sam Walton in 1962

Slogan - "Save Money Live Better,

Head Quarter- Bentonville, Benton County, United

Vision- to ordinary folk that the chance to buy the same thing as rich
people

Vision, Mission Statement

Price Leadership Drives Global Performance is the Wal-Mart vision
statement. There is no doubt Wal-Mart is bringing to life its global vision for
Wal-Mart. The management of Wal-Mart focus on price leadership in every
market since pricing strategy is the direct approach to achieve performance
and attract customers.
In order to implement price leadership, the mission stated that Save Money,
Live Better, which remains as relevant now as it was in 1962 by Sam
Walton. The mission indicated that in terms of external customers, they are
able to purchase products in Wal-Mart because the stores offers low price
products to them, and resulted in customers can save money to help people
who need it. On the other hand, with regard to internal customers, employees
and management should reduce cost, and achieve economies of scale, as well
as help people who need it.
According to the mission and vision, it might be found that the management
of Wal-Mart always concentrated on the price and cost of products.
Therefore, Wal-Marts business strategies must be related to the price
leadership as well.

Current situation
According to Fortune Global 500 list in 2013, Wal-Mart is the worlds second largest
public corporation in
world. By 2012, the company employs 2.2 million associates worldwide and serves
200 million
customers each week at more than 10,000 stores in 27 countries (History Timeline,
2013). David Glass,
the CEO of Wal-Mart, states out the two objectives that they focus on:
I. Providing the customers what they want, when they want it, all at a value.
II. Treating each other as we would hope to be treated, acknowledging our total
dependency on our
associate-partners to sustain our success.
With the balance growth, Wal-Mart is a $466 billion company. In addition, Wal-Mart's
net sale achieve
$274.5 billion, with the international contributed $132.5 billion by 2013 (Wal-Mart
2013 Annual report,
2013).

STRATEGY
1. BUSINESS LEVEL STRATEGY
2. CORPORATE LEVEL STRATEGY
3. INTERNATIONAL LEVEL STRATEGY

COMPARISON OF BOTH
Wal-Mart
diversify products across many sectors, such as clothing food or stationary,it
may not focus on one of them compare with competitors. For example,
Jusco is one of best hypermarket who pays more attention on clothing and
cosmetics. Furthermore, Wal-Mart is global company, but it has a presence
in few of countries worldwide.
BIG BAZAAR
Big bazaar have a clear vision to compete since they have a target competitor
A choice of more than 20000 products
Delivery across more than 1500 cities covering around16000 pin codes
A dedicated customer care helpline for any queries
Special emphasis on apparels and life style products(27% Vs 17%)
Fast delivery-tie up with world leader logistic &transportation services