Deutsch Arabische Akademie

Decoding Buzzwords
Big Data, Predictive Analytics,
Business Intelligence

Brief about me
Bashar Tahayna
PhD in Computer Vision and Machine Learning
Part Timer @BirZeit, AAUJ
Founder GAA Software AG
Co-Founder GPAL IBM / Lenovo Partner
Consultant: Germany, Malaysia, UAE, KSA, and Palestine

Training ~~ Love

Agenda
Big Data
Big Data Analytics
Predictive Analytics & Big Data
Predictive Analytics Process
Predictive Analytics on Action
Predictive Analytics Banking and Finance
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Pick your shirt

VS

Big data is a buzzword, or catch-phrase, used

to describe a massive volume of both
structured and unstructured data that is so
large that it's difficult to process using
traditional database and software techniques.

The Big Data Opportunity

Companies diverse data :

Web logs,
Emails,
Sensors,
Mobile data
Social media
and many other sources.

The insights hidden within this poly-structured

big data hold tremendous business value.

The 5 Vs of BIG Data

Variety

Volume

Velocity

Veracity

Value

We see increasing volumes of data,

that grow at exponential rates
Volume

refers to the vast amounts of data generated every second. We are not talking Terabytes but Zettabytes or Brontobytes. If

we take all the data generated in the world between the beginning of time and 2008, the same amount of data will soon be generated every minute. This makes
most data sets too large to store and analyse using traditional database technology. New big data tools use distributed systems so that we can store and analyse
data across databases that are dotted around anywhere in the world.

Variety

Volume

Velocity

Veracity

Value

We see increasing velocity (or speed) at

which data hanges, travels or increases
Velocity

refers to the speed at which new data is generated and the speed at which data moves around. Just

think of social media messages going viral in seconds. Technology allows us now to analyse the data while it is being generated
(sometimes referred to as in-memory analytics), without ever putting it into databases.

Variety

Volume

Velocity

Veracity

Value

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We see increasing variety of data types

Variety

refers to the different types of data we can now use. In the past we only focused on structured

data that neatly fitted into tables or relational databases, such as financial data. In fact, 80% of the worlds data is unstructured
(text, images, video, voice, etc.) With big data technology we can now analyse and bring together data of different types such
as messages, social media conversations, photos, sensor data, video or voice recordings.

Variety

Volume

Veracity

Velocity

Value

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We see increasing veracity (or accuracy)

of data
Veracity

refers to the messiness or trustworthiness of the data. With many forms of big data

quality and accuracy are less controllable (just think of Twitter posts with hash tags, abbreviations, typos and
colloquial speech as well as the reliability and accuracy of content) but technology now allows us to work with this
type of data.

Variety

Volume

Velocity

Veracity
Value

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Value The most important V of all!

Variety

Volume

Having access to big data is no

good unless we can turn it into
value.
Companies are starting to
generate amazing value from
their big data.

Velocity

Veracity
Value

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Big Data Analytics

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Big Data Analytics

A process of examining big data to
uncover hidden patterns, unknown
correlations, market trends, customer
preferences.

The primary goal is to help companies

make more informed business decisions by
enabling data scientists, predictive
modelers and other analytics professionals
to analyze large volumes of conventional
or transaction data.
Big data can be analyzed with the software tools
commonly used as part of advanced analytics
disciplines such as predictive analytics, data
mining, text analytics and statistical analysis.

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Put it simple
More data
more accurate analyses
more
confident decision making
greater operational
efficiencies, cost reductions, perfect scoring, and reduced
risk.

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Scoring

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52

18

23

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What IBM Says

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What is Predictive Analytics ?

Predictive
Analytics
helps
connect data to effective action
by drawing reliable conclusion
about the current conditions
and future events.
- Gareth Herschel, Research Director, Gartner Group

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How can Predictive Analytics help?

How are we
doing?

Why are we
on/off track?

What should
we do next?

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What is predictive analytics? How does it differ from

historical analytics?

Data

What happened?
What is happening?
Why did it happen?

What will happen?

What do I want to happen?

ERP

CRM

SCM

Past
Present
Future

3Pty

Black
books

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Predictive Analytics Process - CPA

Capture
Data Collection delivers an
accurate view of customer
attitudes and opinions

Predict

Act

Predictive capabilities bring repeatability to

ongoing decision making, and drive
confidence in your results and decisions

Text
Mining

Data
Collection

Data
Mining

Statistics

Unique deployment technologies and

methodologies maximize the impact of
analytics in your operation

Deployment
Technologies

Platform

Pre-built Content
Attract

Up-sell

Retain

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Capture
Sources
Traditional Relational databases, flat files, excel

spreadsheets, etc
Big Data Hadoop, NoSQL

Systems, Analytic Data Stores, etc

Data Triangle
Methodology

Types

Forms

Structured,
Unstructured

Data at rest,
Data In Motion
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Predict
Data Mining

Text Mining

Statistical Analysis
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25

Intelligence Degree

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Past may not resemble future

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(Quarter1) Weeks

Revenue (Thousands)

$15

$21

$24

$25

$28

$32

$40

10

11

12

28

$45

$40

$35

$30

Rev. K$

$25

$20

$15

$10

$5

$0
0

6
Week

12

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(Quarter1) Weeks

Revenue (Thousands)

$15

$21

$24

$25

$28

$32

$40

$41

$44

10

$48

11

$52

12

$54

30

Underlying relationship between AB&C?

Patterns difficult to visualize
(Quarter1)
Weeks

Revenue
(Thousands)

$15

$21

$24

$25

$28

$32

$40

10

11

12

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Linear Regression

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Revenue=15 +A+2B-C
(Quarter1)
Weeks

Revenue
(Thousands)

$15

$21

$24

$25

$28

$32

$40

$31

$26

10

$19

11

$17

12

$32
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(Quarter1) Weeks

Best Fit Model

Multivariate Model

$15

$15

$21

$21

$24

$24

$25

$25

$28

$28

$32

$32

$40

$40

$41

$31

$44

$26

10

$48

$19

11

$52

$17

12

$54

$32

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$45

$40

$35

Rev. k$

$30

$25

$20

$15

$10

$5

$0
0

10

12

14

Week#

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The Benefits of Predictive Analytics (The Triple A)

Agility

Accuracy

Dealing with Absent Data.

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Predictive Analytics: Banking and

Finance

Rule-based anti-money
laundering programs
are often ineffective
and time-consuming.
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Segmentation
Here is segmentation to
clusters that indicates a
suspicious cluster based
on the collected data.

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Other financial crimes

Credit card fraud,

Insider fraud,
Mortgage fraud,
Insurance fraud ,
others?

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What Microsoft Says

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Thank You

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