Beruflich Dokumente
Kultur Dokumente
Team
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What is Retailing
The term Retailing
refers to any activity
that involves a sale
to
an
individual
customer.
Retailing
is
the
interface
between
the producer and
the
individual
consumer buying for
personal
consumption.
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2008
2010
Percentage
Change
353
416
18
12
71
78,300 Cr
2,30,000 Cr
194
Source: http://www.indiaretailing.com/india-retail-report.asp
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Kuber
complex
Varanasi
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Hyper mart
Chain of development store in India
Out let
Parent group
Future group
Owner
Founded
2001
Head quarter
Jogeswari , Mumbai
Industry
Retail
website
www.bigbazar.com
Tag line
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Analysis
5 Forces
Analysis
Threat of entrants
FDI policy not favorable for international players.
Domestic conglomerates looking to start retail chains.
International players looking to foray India.
Bargaining power of supplier
Threat of substitutes
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Customer Segmentation
Big Bazaar targets higher and upper middle
class customers.
The large and growing young working
population is a preferred customer segment.
Big Bazaar specifically targets working
women and home makers who are the primary
decision makers.
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S
A
L
E
S
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H
I
G
H
G
R L
O O
W W
T
H
High
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Low
Market Share
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Marketing Mix
Process
Physical
Evidence
Product
7 P
Price
People
Place
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Promotion
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1.Product Mix
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FASHION &
JEWELLERY
Footwear Bazaar
Beauty Care
Navara
Star Parivar
Meena Bindre
FURNITURE
BAZAAR
Living Room
Bed Room
Kitchen
Dinning Rooms
Kids Room
Been Bags
Paintings
Decorative Items
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OTHER SERVICES
Mr. right
Bakery
Loot Mart
Tulsi
Future Money
Future Generally
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2.Pricing
Value pricing
Promotional pricing
Low interest financing
Psychological discounting
Special event pricing
Differentiated Pricing
Time pricing
Bundling
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Psychological pricing
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Time pricing
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Value Pricing
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Bundling
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3.Place
INDIA
Number of out let104;
Located at main
city-tier I & tier city-II;
Area-10,000sq ft120000 sqft;
High street area of
city; &
BIG BAZAR
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Approachable
destination.
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4.Promotion
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PROMOTION
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Big Bazaar
XIDAS, Jabalpur
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5.People
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6.Physical Evidence
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7.Process
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Positioning
High
service
Low
price
High
price
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low
servic
Big Bazaar
XIDAS,
e Jabalpur
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Big Bazaar
Express
(<40000 sq.ft)
Standard
Big Bazaar
(40000 to 80000sq.
Ft)
Big Bazaar
Big Bazaar
Supercentres
(<75000 sq ft)
Back-end
Operation
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In JV with
Foreign Partner
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Marketing strategy
Activities
Target
Marketing Mix
Big wish
Process
Promotion
Women forum
Women
Public relation
People
E-marketing
Religion Corner
Product Mix
Place
Sports lover
Promotion
Product
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Thank You
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