Welcome to Presentation

Submitted To:
Noor Nahar Begum
Lecturer
Faculty of Business Studies (FBS)
Bangladesh University of Professionals

Submitted By:
Sharmin Sultana
Id No:M1415030
Program: MBA
Batch:15

Presentation
on
Business Plan of Watermelon Juice

Background
(Product overview)

Product Name: Refresh Water Melon Juice

Raw Material of Product: The main raw material of this
juice is fresh Watermelon.
The other materials are:
Water
Sugar
Citric Acid
Vitamin A
Vitamin C
Sodium Benzoate
Approved Preservatives
Natural Identical watermelon Flavor

Background
(Product overview)

Categories of products: There are 4 size of juice we are

proposed for lancing.

Junior Juice Pack (120ml)

Normal Pack(250ml)
Contemptible Pack (500ml)
Family Pack(1ltr)

Background
(Company Details)

Company Name: Refresh Beverage Ltd.

Country/Territory: Bangladesh
Business Type: Manufacturer
Geographic Markets: National
Year of Establishment:2014
Approved by BSTI

Background(cont.)
Opportunity:
This product is totally new & different from existing
products. Our product is qualitative & good for
health. Thats why we think that this juice will be
demandable in market. There is a huge potential
market for juice in Bangladesh because watermelon
juice is a new product in the market
Problem:
lack of experience
Shortage of capital
mall scale production
Consumers are unfamiliar with the product

Background(cont.)
Competition:
The direct competitors of our Product are:
Pran
Shezan
Danish
But we are not competing our product with
them because they are the competitors of the
juice market and they are only providing the
different flavor juices but not the
watermelon juice.

Background(cont.)
Prospects:

Developing beverage market condition,

A market vacated by ineffective competitor,
favorable government rules and regulations,
health conscious educated young people,
cheap and available raw materials,
low labor cost etc.
will give a hope that Refresh Beverage Ltd can
create a position in market.

Background(cont.)
Aim:

To become one of the leading beverage brand in

Bangladesh
within next 3 years
By serving best quality product, competitive marketing
strategy, efficient management team and employees

Background(cont.)
Resources Needed:
Skill:

Technical skill for handling mechinery,ecquipment,

Conceptual skill for taking managerial decision
Human skill for communicating clients,
suppliers,distributors.employees

Physical Assets:
Factory building, Machinery, equipments
etc.

Market: National Market

Time Frame: 2014-2024 that might be

expand in near future.

Background(cont.)
Availability of Resources:
Skill: Hiring employee who are experts in conceptual,
human and technological skill. And arranging training
programme for them.
Physical Assets: Purchased 5 acre land in Rupganj,
Narayanganj and rented a office space in Gulshan area.
Machinery: Import Necessary Machinery from Chaina.
Management: Employed experienced professional for
top level management.
Time Frame: 2015-2020 that might be expand in near
future

Background(cont.)
Risk to be taken:

As a new product or brand consumer may refuse to

accept it.
Demand of our products may be adversely affected by
changes in consumer preferences and tastes.
Political instability of our country

Background(cont.)
Environment
Legal Environment:

This organization is started by following all act and regulation

needed.
Factory building is build under building code
And corporate office and factory both are insured for next 5 years.
All necessary copywrite,petents,trademark license etc are taken.

Background(cont.)
Economic Environment: Business may be
affected by:

Change in income level of customer

Change in consumer spending patterns

Social Environment:
Religious values
habits

Planning
Vision:
Establish Refresh Beverage Ltd. as one of the local
leading source of healthy drinks.

Mission:
The mission statement of Refresh Beverage Ltd. is to
provide customers with an expansive number of
quality and freshly made juices that are affordable
and healthy.

Planning (cont.)
Objectives:

Develop enthusiastically-satisfied customers all of the time.

Turn on profit from the fist year of operation.
Provision of a great work environment, treating each other
with respect and dignity.
Apply high-quality standards of excellence to all business
processes.
Contribute positively to our communities and our
environment.
Fully commit to supporting growth and development in the
economy

Planning (cont.)
Strategic plan:
Strategically increase ;

the number of distribution locations within a short time

frame,
making the product more available to the consumer,
creating
strong brand management.

Planning(cont.)
Operational Plan:

Continuous improvement of juice recipe maintained by R

& D department.
Take initiatives to increase production.
To improve employee skills arranging training program.
Ensure comfortable working environment.
Launching promotional advertisement time to time.
Select proper distribution channel.

Planning (cont.)
Marketing Plan
Refresh Beverage Ltd. will introduce its products at 20% off regular
price during the first month.
In addition, it will co-sponsor local charitable events to raise the
visibility of the brand name.
Sales Strategy

The sales strategy is to build customer loyalty in the new markets.

Pricing system:
After covering the cost we set a profit margin for our pricing.
We will keep reasonable price and provide quality product for
customers acceptance.
Moreover we will need to lower the price to hold the market share at
the time of competition.

Planning(cont.)
Marketing Plan:
Market Segmentation

Planning(cont.)
Promotional Strategy

Television
FM Radio
Newspaper
Billboard
Personal Selling
Vehicles Advertisement

Distribution Strategy:
To market our products to the targeted customers, we will
follow the level 3 of consumer marketing channel. Our
channel will be like follows:
Manufacturer
Whole seller
Retailers
Distributor

Consumer

Planning (Cont.)
Competitive Strategy:

Planning(cont.)
Procurement Strategy
Though its a seasonal fruits, so

collect best quality watermelon from different parts

of the country in its season.

Ensure proper preservation technique to maintain

quality.

Ensure transportation facility.

Ensure proper utilization of raw materials

Planning(cont.)
Break-even Point:
Average Price per unit, tk.40
Average Revenue =
Total Cost= Variable Cost + Fixed Cost
=60,000+700,000
=760,000/When I produce 19,000 unit then my production will reach break-even
point.
Quantity

TC

15,000

730,000

19,000

760,000

23,000

790,000

(30,000)
130,000

Organizing
Area
Factory: Rupgange,Narayangang
Corporate Office:14/7 Gulshan1,Dhaka
Size: It's a medium size business.
Resources:
Time
Money
Human resources

Organizing(cont.)
Skills
Technical Skill

Organizing(cont.)

Organizing(cont.)
Co-ordination

Raw materials are reached on time from store house to

Production factory.
Proper co-ordination between all resources are ensured.
Finished goods are sent on time to all distribution
channel.
Co-ordinate the works between factory and corporate
office.

Organizing(cont.)
Monitoring:

In factory, for every 7 employees, there is one supervisor and all

supervisor will repot to production manager.
Works of all departments manager will be monitored by their
department head.
We will have simple, decision friendly, monthly, quarterly, and annual
reports focusing on
1. Revenue and sales
2. Expenses
3. Customer feedback
4. Market log (self and competitive major activities).
we have some specific standard and we will compare it with the
actual performance.

Organizing(cont.)
Budgeting
Particulars

Amount (Tk.)

Raw Materials

2200000

Processing Cost

550000

Transportation cost

330000

Rent

250000

Factory Overhead

1200000

Advertising Expense

300000

Salary Expense

1020000

Distribution

100000

Other Expenses

50000
Total

6000000

Any Question
?????