Which of the following is not the traditional

segment type?
(a) Psychographic
(b) Demographic
(c) Geographic
(d) None of these

Answer: (d)

Which of the following is not the

characteristics of the services?
(a) Intangibility
(b) Perishability
(c) Seperability
(d) Heterogeniety

Answer: (c)

Which of the following is not the process of

Marketing Management?
(a) Analysis
(b) Planning
(c) Control
(d) None of these

Answer: (d)

Which of the following represent the

acronyms of age groups?
(a) SKIPPIES
(b) DINKS
(c) PUPPIES
(d) All of the above

Answer: (d)

In building customer satisfaction service

quality can be measured on which of the
following dimensions?
(a) Reliability
(b) Tangibles
(c) Responsiveness
(d) All of the above

Answer: (d)

Which of the following is not the part

of the triangle of service?
(a) The organization
(b) The customer
(c) The systems
(d) The people

Answer: (a)

Which of the following is not the criteria

for market segmentation?
(a) Meaningful
(b) Measurable
(c) Reachable
(d) None of these

Answer: (d)

Which of the following is not the subcategory of outer-directed consumers?

(a) Belongers
(b) Experimentals
(c) Emulators
(d) Achievers

Answer: (b)

Which of the following is the fundamental

objective of successful marketing program?
(a) Market positioning
(b) Customer needs to be satisfied
(c) Competitive benefits to be stressed
(d) All of the above

Answer: (d)

Which of the following is not the type of

questionnaire design?
(a) Dichotomous
(b) Open ended
(c) Observation
(d) Semantic differential

Answer: (c)

Which of the following is not the element

of qualitative marketing research?
(a) Projective techniques
(b) Intensive techniques
(c) Probability samples
(d) None of these

Answer: (c)

In marketing Information System,

Macro Environment includes which of
the following?
(a) Economy
(b) Buyers
(c) Channels
(d) Competitors

Answer: (a)

Which of the following is not the stage

in product life cycle?
(a) Growth
(b) Saturation
(c) Obsolescence
(d) None of these

Answer: (d)

Which of the following is not the main

characteristics of product mix?
(a) Width
(b) Depth
(c) Consistency
(d) None of these

Answer: (d)

Which of the following is not the market

penetration strategies for increasing the
sales for an existing product in existent
market?
(a) Product diversification
(b) Increasing current rate of use of a product
(c) Attracting competitors customers
(d) Attracting non-users of a product

Answer: (a)

Which of the following is not the process

applicable in delivery of service products?
(a) Line Operations
(b) Job Shop Operations
(c) Intermittent Operations
(d) None of these

Answer: (d)

In normal marketing parlance, which of

the following is not function of
packaging?
(a) Appeal
(b) Convenience
(c) Perform
(d) None of these

Answer: (d)

Which of the following is not the pricing

strategy?
(a) Geographical pricing
(b) Psychological pricing
(c) Product mix pricing
(d) None of these

Answer: (d)

Which of the following service is not

rendered by the banks?
(a) High net worth branch banking
(b) Hub and spoke banking
(c) Specialty branch banking
(d) None of these

Answer: (d)

Which of the following is the perspective

that determines distribution profitability
in financial services?
(a) Channel profitability
(b) Branch profitability
(c) Customer profitability
(d) All of the above

Answer: (d)