Sie sind auf Seite 1von 11

Marketing

administration system

Your company information

Objective
Obtain a challenging full time position that will utilize my
education and experience, allowing me to grow within
the organization
This lesson deals with basics of the marketing process,
marketing concept and marketing mix
i.e product, price, place and promotion.
Marketing has been deferent by different authors
differently. A popular definition is that marketing is te
permanent of business activities that direct the flow of
goods and services from producer to customer or user,

Literture review

Implementation is the process that turns plans into action


assignments and ensures that such assignments are executed in a
manner that accomplishes the plans stated objectives. Kotler
(1984) cited in Noble (1999b).
Implementation was found to be a highly complex and interactive
process with many variables impinging upon it more of a spring
than a simple cascade.
Many factors influence the flow and content of the spring(Wernham,
1985).
Strategy implementation is also portrayed as a lively process by
which companies identify future opportunities. Reid (1989) cited in
Schaap (2006).

Literature review
It is a series of decisions and resultant actions which
commit resources to achieving intended outcomes.
Grinyer & Spender (1979) cited in Wernham (1985).
Implementation is a series of interventions concerning
organizational structures, key personnel actions, and
control systems designed to control performance with
respect to desired ends. Hrebiniak & Joyce (1984) cited
in Noble (1999b).

Issus to be addressed

Real Estate
Automobiles
Jobs
Services
Education & Learning
Matrimonial
For Sale
Travels

System description

New Customer Registration


Login
Customer Module
New Ads Booking
Existing Ads Details
Payment Details

System description(cond..)
New customer registration
User can apply for a new customer registration

Login
A user can login with id & password.

Customer moduling
Once customer modeling is tested and proven, full rollout can be
implemented with confidence in projected metrics.
We will work with you to develop and continually refine your
customer models to deliver the highest response rates and
return on investment.

Work plan
Sl. No

Title

Period

Title selection

Jan

Study of project

Feb

Modules implementation

Feb

Testing and maintenance Mar

Report submission

Apr

Software requirements
Hard ware requirements
processor
Hard Disk
Ram
monitor
mouse
keyboard

:Pentium III/IV
:80GB
:256MB
:15VGA Colors
:ball/optical
:102Keys

Software requirement(cont
Software requirement
operating system :window
XP/Vista/7/2003
front end
:Microsoft Visual
Studio.NET 2010

References

Abratt, Russell and Diane Sacks: 1988, The Marketing Challenge: Toward Being
Profitable and Socially Responsible, Journal of Business Ethics 7, 497507. Adams,
J. Stacy: 1963, Toward an Understanding of Inequity, Journal of Abnormal and
Social Psychology 67, 422436. Alderson, Wroe: 1964, Ethics, Ideologies and
Sanctions, in Report of the Committee on Ethical Standards and Professional
Practice (AMA, Chicago). Alderson, Wroe: 1965, Dynamic Marketing Behavior
(Richard D. Irwin, Inc., Homewood, IL). Alexander, C. S. and H. J. Becker: 1978, The
Use of Vignettes in Survey Research, Public Opinion Quarterly 42, 93104. CrossRef