Agenda

Corporate Positioning
Informatica Product Lines
History Informatica 101
PowerExchange
Informatica Data Explorer and Data Quality
PowerCenter

Enterprise Data Integration

Business
Imperatives

Improve
Decisions &
Regulatory
Compliance

Modernize
Business &
Reduce IT
Costs

Merge &
Acquire

Increase
Business
Profitability

Outsource
Non-core
Functions

IT
Initiatives

Business
Intelligence

Legacy
Retirement

Application
Consolidation

Customer,
Supplier,
Product Hubs

BPO
SaaS

Data
Warehousing

Data
Migration

Data
Integration
Projects

Master Data
Management

Data
Synchronization

Data Services

Data
Services
Informatica
Solution

Data
Consolidation

Informatica Product Platform

Informatica
PowerExchange

Informatica
Data Explorer

Informatica
Data Quality

Informatica
PowerCenter

The Informatica Product Platform

Automating Entire Data Integration Lifecycle

Audit, Monitor, Report
Ensure data consistency, perform impact analysis and
continuously monitor quality

Access
Unstructured
or structured
in batch or
real-time

Data Explorer

Data Quality

Discover

Cleanse

Search and profile

any data from any
source

Integrate

Validate, correct and

standardize
all data types

Transform and
reconcile all
data types and
Industry
formats

Deliver
Exchange data at
the right time, in
the right format,
across any
platform

PowerCenter

PowerExchange
CDE

Develop & Manage

Develop and collaborate with common repository and shared metadata

Informatica Position in the DI Space

Informatica Position in the DQ Space

Agenda
Corporate Positioning
Informatica Product Lines
History Informatica 101
PowerExchange
Informatica Data Explorer and Data Quality
PowerCenter

History Informatica 101

PowerMart (defunct)

PowerCenter

Options (Real time, partitioning, grid, etc)

PowerCenter Advanced Edition (PCAE)

PowerExchange brand

Informatica Applications (defunct)

PowerCenter Connects
Mainframe, Change Data Capture (Striva)
Complex Data Exchange (ItemField)
Metadata Manger (Part of PCAE)
Data Analyzer formerly PowerAnalyzer (Part of PCAE)

Data Quality, Data Explorer (Similarity)

The Informatica Product Platform

Automating Entire Data Integration Lifecycle

Audit, Monitor, Report
Ensure data consistency, perform impact analysis and
continuously monitor quality

Access
Unstructured
or structured
in batch or
real-time

Data Explorer

Data Quality

Discover

Cleanse

Search and profile

any data from any
source

Integrate

Validate, correct and

standardize
all data types

Transform and
reconcile all
data types and
Industry
formats

Deliver
Exchange data at
the right time, in
the right format,
across any
platform

PowerCenter

PowerExchange
CDE

Develop & Manage

Develop and collaborate with common repository and shared metadata

PowerExchange
PowerCenter Connects
Only works with PowerCenter (SAP, JDE, Oracle, Siebel,

PeopleSoft, MQSeries, etc)

Mainframe, Change Data Capture (Striva)

Complex Data Exchange

PowerExchange (was PowerCenter Connect)

Custom
Application

Sources

Targets

Standards,
Messaging,
Web Services

Standards,
Messaging,
Web Services

Packaged
Applications

Catalog
Service

Repository

Application
Logic

Java Mapping
Framework
Relational/Flat
Files

Web Services Hub

Repository
Service

Exec
Control
Packaged
Applications

Load Manager
Web Services

Repository
Database

Relational/Fla
Files

PowerCenter
PMREP

Mainframe/
Midrange

PowerCenter
Connects

PowerConnect
PowerExchange
SDK

Data Integration
Service

Mainframe/
Midrange

Transformation
SDK
10

PowerExchange Batch Architecture

Operating Environment
User Applications

Informatica PowerExchange

Tools
(ETL, EAI, BI)

Mainframe and
Mid-Range

Listener

Packaged
Applications

Data
Records

Relational and
Flat Files

Standards and
Messaging

SQL

Informatica
PowerCenter

Informatica
PowerAnalyzer
Other Tools
Data Maps for
Non-Relational Access

Remote Data

11

PowerExchange
Change Capture Architecture
Operating Environment
Tools
(ETL, EAI, BI)

Data
Records

Listener

Published
Interfaces

Collector

Mainframe
ADABAS
DATACOM
DB2
IDMS
IMS
VSAM

Change Stream
OR
Virtual
Change Stream

SQL

Informatica
PowerCenter

Informatica
PowerAnalyzer
Mid-Range
DB2/400
Oracle
SQL Server

Other Tools
Registration
Data Maps

12

PowerExchange CDE What it is

What it is:
A powerful parsing solution providing both technical and

business value propositions.

Supports many data types and business protocols which

may be easily embedded in our partner products or

solutions.
Provides Vertical Solutions in Finance, Healthcare and E-

Commerce markets
Has proven Integration, Common Data Model and B2B

capabilities with a rich list of partner relationships.

13

Why Complex Data Exchange

If the integration world was perfect all data would have one
format (e.g. XML) and one set of definitions, e.g., semantics, but
the reality is

80% of data is stored in unstructured data formats and standards are

anything but standard

"For medium-to-large-sized organizations, unstructured, semi-structured

and complex-structured data has become prevalent in integration
scenarios.
(source: Gartner)
14

CDE - How it works, Real-time

Process Definition & Orchestration

Consuming
Application

PowerCenter

Providing
Application

CDE
Opportunity

CDE
Opportunity

CDE
Opportunity

1
Unstructured
PDF or Faxed Purchase Order

2
EDI Document Parsing & Validation
850 (Purchase Order)

3
Semi structured Data Response
- SWIFT MT520

SemiStructured
EDI Document Creation
850 (Purchase Order)

15

CDE - How it works, Batch

Source Office
Documents
.doc, .xls .pdf

Source Office
Documents
.doc, .xls .pdf
PowerCenter
Source
Business
Documents
.EDI, ACORD

Source
Business
Documents
.EDI, ACORD

CDE
Transformations
2

Source
Unstructured
Documents
Legacy.

Source
Unstructured
Documents
Legacy.
1

3
16

CDE - How it works, Business Enablement

Customer
Business Process
(Purchase Order,
ASN, Healthcare)
Customer Legacy
& Redundant
Data

B2B Exchange
Integration
Informatica
CDE as
Data
Services

Customer Legacy
Applications
Customer
Complex Data
& Common Data
Model
Integration

17

The Informatica Product Platform

Automating Entire Data Integration Lifecycle

Audit, Monitor, Report
Ensure data consistency, perform impact analysis and
continuously monitor quality

Access
Unstructured
or structured
in batch or
real-time

Data Explorer

Data Quality

Discover

Cleanse

Search and profile

any data from any
source

Integrate

Validate, correct and

standardize
all data types

Transform and
reconcile all
data types and
Industry
formats

Deliver
Exchange data at
the right time, in
the right format,
across any
platform

PowerCenter

PowerExchange
CDE

Develop & Manage

Develop and collaborate with common repository and shared metadata

18

Informatica Data Explorer and Data Quality

Data Explorer

Flat File
RDBMS

Hundreds to
thousands of
data attributes

Discovery
Server
Repository

Scope integration project

Profile
Investigate
Catalog

Map & Align

Build & test transformation &
monitoring rules
Identify DQ issues

Other

Data Quality

IMS
VSAM

Data Quality
Server

Applications

Repository

Copybook

Derive data models

Key Master
data attributes
Analyze

Cleanse

Consolidate

Sustain

Generate DQ Metrics
Cleanse Data
Validate & Monitor
DQ

19

Informatica Data Explorer

Modern User Interface
Dot Net
Intuitive windows look & feel
More graphics

Connect to data
sources & step
through Analyses

View results &

drill downs

Enhanced workflow capabilities

Well defined workflow for data
investigation & cataloging
Step-by-step guides
Simplified terminology

Build tags, notes,

action steps
Email info
Set-up reports

Focus on Reporting
Configurable outputs & reports
Crystal reports embedded
Easy access to broad range of
outputs
Outputs accessible by IDQ
Enhanced Auto-Profiling
UI enables building of complex
batch processes
Easy setup & deployment of batch
processes

Step up autoprofiling jobs

Generate
high level
graphical
reports

View summary
information

20

Cleanse
Match
Report / Monitor
Reference Data Manager
Address

Business

Product

Dedicated Connectors

SOA

Analyze

Applications

Realtime

Legacy

Batch

Reporting

Interactive

Integration Layer

Standard Rule Library

DQ Builder &
Process Manager

SOAP/XML

Informatica Data Quality Functional View

ESB

Flatfile
RDMS
RDMS
Other
Other

Third Party
Content

UPU
21

Six Types of Data Quality Problems

Completeness

What data is missing or unusable?

Conformity

What data is stored in a non-standard format?

Consistency

What data values give conflicting information?

Accuracy

What data is incorrect or out of date?

Duplicates

What data records or attributes are repeated?

Integrity

What data is missing or not referenced?

22

The Informatica Product Platform

Automating Entire Data Integration Lifecycle

Audit, Monitor, Report
Ensure data consistency, perform impact analysis and
continuously monitor quality

Access
Unstructured
or structured
in batch or
real-time

Data Explorer

Data Quality

Discover

Cleanse

Search and profile

any data from any
source

Integrate

Validate, correct and

standardize
all data types

Transform and
reconcile all
data types and
Industry
formats

Deliver
Exchange data at
the right time, in
the right format,
across any
platform

PowerCenter

PowerExchange
CDE

Develop & Manage

Develop and collaborate with common repository and shared metadata

23

PowerCenter Architecture
Sources

Targets
PowerCenter

Standards,
Messaging,
Web Services

Standards,
Messaging,
Web Services

Client Tools

Packaged
Applications

Designer

Rep. Manager

WF Manager

WF Monitor

Packaged
Applications

Admin Console
Web Services Hub
Relational/Flat
Files

Mainframe/
Midrange

PowerCenter
Connects

Repository
Service

Repository
Database

Relational/Fla
Files

Data Integration
Service
Mainframe/
Midrange

PowerExchange

24

PowerCenter OEM Architecture

Custom
Application

Sources

Targets

Standards,
Messaging,
Web Services

Standards,
Messaging,
Web Services

Packaged
Applications

Catalog
Service

Repository

Application
Logic

Java Mapping
Framework
Relational/Flat
Files

Web Services Hub

Repository
Service

Exec
Control
Packaged
Applications

Load Manager
Web Services

Repository
Database

Relational/Fla
Files

PowerCenter
PMREP

Mainframe/
Midrange

PowerCenter
Connects

PowerConnect
PowerExchange
SDK

Data Integration
Service

Mainframe/
Midrange

Transformation
SDK
25