Environment Scanning

Technological
Environment
Group 7Aaquib Iqbal Bhat (46)
Bhairavi Gupta (6)
Mohit Sharma (36)
Sahiba Grover (65)
Deepika Kumari (54)
Anandamayee Agrawal (3)
Sanjeev Iyer (20)

Introduction
Technological platform

Types of marketing on technological

platforms

Smart Phones / Tablet

Cell Phones
Email / Internet
Social network

Mobile Marketing
Internet Marketing
Search Engine marketing
Social media Marketing

117,000,000 Smart Phone users in India (10.5%

Penetration)
875,480,000 Cell Phone users in India (70.96%
Penetration)
189,052,000 internet users in India (15.1%
Penetration)
Internet Users
cell Phone users
Smart Phone Users
0

10

20

30

40

50

60

70

80

Current Trends
In technology
Social
Networking
websites based
marketing
Mobile App
Big data
Analysis
Google Ads
Search
Engine

Social Media Networks

Facebook Likes
Snapdeal
Facebook
Likes

Amazon India
Flipkart
2000000
0
4000000

Google+ Followers
Flipkart has a really good
presence on social
networks:

Snapdeal
Google+
Followers

Amazon India
Flipkart

Google+ : 523,116
Followers
Facebook : 3,509,847
Likes
Twitter: 165,000 Followers

500000
0
1000000

Twitter Followers
Snapdeal
Twitter
Followers

Amazon
Flipkart

1000000
2000000

Mobile App
Over 20% of flipkarts orders
are placed through mobile
application
45% online consumers in India
use only their mobile devices to
access the Internet
Jan 2014 Mar 2014 2.5 million
downloads of flipkart mobile
application
Commonly known as mcommerce
With the increasingly widespread use of
smart phones,appusage has also greatly
increased. Therefore, mobile marketers
have increasingly taken advantage of
Smartphone apps as a marketing resource.
This allows for direct engagement,
payment, and targeted advertising

Search engine optimization through algorithms like Googles

How Hummingbird
Flipkart has used SEO better than its competitors in the
past
Yahoo News:Till2010Flipkarthad a feed of Yahoo News on its
product pages. This was done to increase the keyword density
and introduce original content on the page, as the product
description across all sites was the same
What do you notice about the following text:
We DO NOT sell old books or used books. All the books
listed at
Flipkart.com are new books.

Big Data Analytics

How do companies use Big Data

Analytics
Personalization- It can help
companies increase conversion
significantly
Improving Customer Experienceanalyzing the buying path for each
customer and making the customer
experience a seamless process
Predictive Analytics- allows
companies to predict what the buyer
is likely to purchase, forecast
external events and the ability to
adapt to it

References
http://www.quora.com/How-will-the-introduction-of-marketplace-by-Flipkart-af
fect-the-Indian-e-commerce-space-1 http://businesstoday.intoday.in/story/fli
pkart-online-shopping-e-commerce-order-books-online/1/20797.html
http://www.jll.com/Research/eCommerce_boom_triggers_transformation_in_ret
ail_logistics_whitepaper_Nov2013.pdf
http://www.businessinsider.com/4-reasons-e-commerce-is-set-to-boom-in-indi
a-2011-3?IR=T
http://www.livemint.com/Industry/Z5LsukiJKgjfdbU3oiTDBO/Indias-ecommerce
-boom.html
http://www.flipkart.com/
http://ecommerce.about.com/od/eCommerce-Basics/tp/Advantages-Of-Ecomm
erce.htm
http://ecommerce.about.com/od/eCommerce-Basics/tp/Advantages-And-Disa
dvantages-Of-Ecommerce.htm http://www.tutorialspoint.com/e_commerce/e
_commerce_advantages.htm