INTRODUCTION

 Aditya Birla Retail Limited launched their first

supermarket in Pune.
 The store, a part of the chain aptly named MORE.
 Mr. Kumar Mangalam Birla was the initiator of the
store.
 Promises to change the everyday shopping experience for
consumers.
 Offers a wide range of product categories.
Respect and value differences with respect to gender, age,
religion, sexual ability.
SPECIALITY OF
‘MORE’
 More promises a world class pleasurable shopping

experience to Indian consumer.

 At MORE, the employee has a highly energized,
multicultural environment.
 They believe that the more the employee can relieve
stress, the harder and efficiently they’ll work.
 Adopted the concept of 4’I’s of communication, i.e.
Informative, Interactive, Interesting, & actIonable.
 Quality-checked products and are available in
attractive packaging at competitive prices.
 Divided into hypermarkets & supermarkets.

 ‘Club more’, the loyalty program currently has a

strong membership.
 The core value of the company are integrity,
commitment, passion, seamlessness and speed.
The four major parameters on which they operate are:
1.More quality.
2.More variety.
3.More convenience.
4.More value.
 STRENGTHS OF THE
COMPANY
The retail venture would be aided by the group’s
companies like Madura Garments. IDEA cellular,
financial services.

The ABRL operating 660 supermarkets and two

hypermarkets in India.

The group has already invested Rs 200 crore in the

retail venture.

They are further investing Rs. 9,000 crores in this

 CURRENT POSITION OF THE
COMPANY
 Achieved sales of nearly Rs 1,150 crore during the

financial year ending 31st March, 2009.

 Restructuring operations closed down 76 under-
performing stores in the last six months.
 Preparing to also close down a few more stores, in
the next few months.
 Tie up with Tesce, Carefour & Woolworth.
 Instead of all, the company has decided to go all
alone.
Presented By:
MR. SUBHASISH HALDER.
(09RM028).