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Communication:
Some Basic
Principles
INTRODUCTION
Classify basic principles of oral
communication,
Explain why oral communication is
important
Roles of speakers and listeners in the
communication process
Identify interference in communication.
PRINCIPLES OF ORAL
COMMUNICATION
Good oral communication skills is crucial to
ones success
Camp and Satterwhite (2002) explained that
oral communication is a two-way process that
requires both a speaker and a listener.
Both the sender of a message and the receiver
of the message must have good speaking skills
and good listening skills respectively.
Oral communication therefore involves two
crucial skills - listening and speaking.
physical needs
security needs
social needs
esteem needs
self actualisation need
make you-statements
have a positive attitude
be a good listener
keep things confidential
be considerate
INTERFERENCE IN
COMMUNICATION
there are several types of noise that
might interfere with the communication
process:
a. physical interference (traffic sound);
b. physiological interference (hearingimpaired);
c. psychological interference
(prejudices);
d. semantic interference (language
differences)
Factors of Interference in
Communication
1. Physical Interference - Examples of physical
interference are loud noise, sound of a train,
loud music etc. All these are beyond our
control.
2. Physiological Interference - This refers to the
speaker and the listener. The speaker or
listener may be hearing impaired, have
articulation problems or have memory loss.