Caf coffee culture

South ex
Mg road
Saket
Vasanth kunz
SURYA KIRAN

OBJECTIVES
STUDY ON DIFFERENT CAF COFFEE
RESTAURENTS
UNDERSTANDING A CHANGE IN
CONSUMER BEHAVIOUR

RESEARCH
PRIMARY DATA

SECONDRY DATA

VISITING DIFFERENT
CAFES
COMPARINNG ON
SOME PARAMETERS
CONSUMER
ERESEARCH

ARTICLES
SOCIAL
NETWORKING
SITES
THEIR OWN
SITES

LOCATION

COLORS

PICTURES AND
IMAGINARY

CCD

NEAR BY
BRANDED SHOPS
LEVIS, JOHN
PLAYERS, TITAN
OPPOSITE ROAD
COSTA, MCD

YELLO COLOR
WITH WHITE DIM
COLOR YELLOW
BULB,,,

ONE TSHIRT, ONE

BIG IMAGE OF
COFFE

BARISTA

SAKET, MG
ROAD,VASANT
VIHAR
NEAR BY I CAF
BAR, PIZZA HUT,
AMICI CAF
OPP TO COSTA,
PVR

ORANGE AND
BROWN
WHITE

ONE PICTURE OF
COFFEE, AND
PLAIN.IT IS
DUPLEX STEPS
FROM INSIDE

COSTA

NEAR BY REEBOK,
BENGALI SWEET
SHOP, AND
BARISTA

BROWN ,
CHOCOLATE AND
RED
COLOR
COLOURFULL
,,,NOT SOBRIGHT
LOOK , PLEASANT
COLOR

PICTURES OF
ITALY HOUSES,
AND ONE B
UILDING PICTURE
LIKE IFEL TOWER,
ONE LADY
PICTURE

COFFEE
RESTAURENTS

MESSSAGING

MUSIC

SEATING

CCD

feeling of
togetherness,
friendship,
romance or
informal meetings
of friends,
hangout chillout
zone

Western music,,,
one plasma tv ,
And Mtv, channel
V,
Loud and hard
music ,,not soft
music,,,jing bang

comfort furniture
design and
seating, cozy
seating, and not
so huge place,
single sofa

BARISTA

comfortable place
for people to
relax ed
unwindovera
cup ofcoffee

Music is not to
loud encourage
conversation.
Some slow music
type

Normal chairs,
not so attractive
and sofa also

COSTA

To serve best
coffe in the true
Italian style

music,,,not so
loud ,
Western songs,

Big sofas large

one for single
person
Brown color
sofas
And one 6 seater

GLORIA JEANS

serving the
highest quality
coffee and

pleasent soft
english songs

Single sofas type

chairs but not
comfortable

SPECING
LAYOUT

ENGAGEMENT

PRICE RANGE

CCD

No spacing , and
very congested
and layout is like
a square

LCD BIGTV, , , ,
etc
wifi, internet.

(20-129)

BARISTA

Congested tables
are near by
near,,, sufficient
place to walk

lcd tv,, and

internet
connection wifi

(40-215)

COSTA

free spacing,,
free to move,
rectangular long
room
One side
transparent
Glass

internet
connection and
wifi, and

(30-130)

GLORIA JEANS

Very congested,,,
Some chairs are
outside caf. Just
space for walking
and rectangular
lounge,

Internet, wifi, and

one lcd not
displaying any
channels

(55-145)

PRODUCTS

CCD

BARIST
A

COSTA

GLORIYA

ESPRESSO

49

71, 81

60, 70

59

CAPUSSINO

62,67,76

81, 92

74, 84, 94 69, 89

CAF LATTE

67, 72, 81 98

79, 89, 99 75, 95

MACCHIATO

63

60, 70

IRISH COFFEE

85

CHOCCOCONIO

82

BLACK COFFE

64

CAF MOCHA

76

MANGO SHOT

20

CHOKO SHOT

20

CHOKOLATE
ICECREAM

64

85

119

VANILA ICE CREAM

62

105

129

FRUTY BIZZ

129

108

98, 108

PRODUCTS

CCD

BARIST
A

BLACK FOREST CUP

72

112

NUTTY FRUDGE
BROWINE

58

XXX ENERGY DRINK

65

MANGO SHAKE

101

STRABERRY SHAKE

88

GREEN APPLE SODA

80

VEG SAMOSA

20

VEG PUFF

49

CHIKEN PUFF

49

LEMON ICED TEA

85

STRABERRY ICED TEA 85

LUCHI FROST TEA

85

COLD CHOLO LATTIE

85

40

COSTA

GLORIYA

PRODUCTS

CCD

BARIST
A

BARISTA

112,143

ICED LATE

112,143

ICED CAF MOCHA

112,143

BARISTA FRAPPIE

112,149

MANGO SMOOTHY

129

STRABERRY

129

BERRY SMOOTHY

133

CLASSIC MOJITI ICED

TEA

129

PASSION FRUIT ICED

TEA

143

GREEN APPLE

143

COLD COFFEE:
BARISTA MOCHA

153

BARISTA FOREST

153

COSTA

GLORIYA

PRODUCTS
BARISTA COOKIE

CCD

BARIST
A
170

ICE CREAM SHAKE

RICH COFEE SHAKE

149

HAZALNUT COLD
COFFEE

149

HOT COFFEE
ESPRESSO ITALINO

71,81

CAF AMERICANO

71,81

CAPPUCINO

81, 92

CAF LATTIE

98

CAF MOCHA

98, 108

CAF IRISH

108

CAF CRUMBLE

149

SWISS HOT
CHOCOLATE

98

COSTA

GLORIYA

PRODUCTS

CCD

BARIST
A

TEA
ASSAM TEA

98

MASALA TEA

81

EARL GREAY TEA

81

INTERNATIONAL
FAV
CHOCOLATE

36

VANILA

36

WHIPED

36

IRISH SYRUP

40

COCONUT PUREE

40

GREEN APPLE SYRUP

40

CAHI LATTE

89

CAF CHAI LATTE

89

COSTA

GLORIYA

PRODUCTS

CCD

BARIST
A

CAF THIRAMISSU

119

CAF AMARETTO

115

BEET ROOT AND

RASEEN CAKE

77

CHOCONET DOGNUT

77

RASIN ALMOND
MUFFIN

77

BLUE BERRY MUFFIN

77

SOUPS
TOMATO

102

CHIKEN

112

FRIES
EGGLESS BUTTER
CROSNT

67

CHILLI CHESE
CROSNET

81

GARLIC BREED CHEES

81

COSTA

GLORIYA

PRODUCTS

CCD

BARIST
A

COTTAGE CHESE

164

VEG SUPREME

164

CHIKEN TIKKA

164

CAKES
DRY APPLE

71

MOCHA MOUSE

88

RICH BLACK FOREST

CAKE

112

CHOKLATE EXCESS
CAKE

123

CHOCOLET MUD PIE

143

MOCHA SUNDIE

164

WICKED BROWIE

184

DARK TEMTPTAION

194

MUD PIE EXCESS

215

COSTA

GLORIYA

PRODUCTS

CCD

BARIST
A

COSTA

CAPPUSSINA

74,84,94

AMERICANO

74,84,94

LATTE

79, 89, 99

LATTE CARMELATTO

90, 100,
110

MOCHA

90, 100,
110

APPLE PIE LATTIE

89,99,
109

RISTRETTO

60, 70

ESPRESSO

60, 70

MACHIATTO

60, 70

HOT CHOCOLATE

84, 94,
104

COCONUT HOT
CHOCOLATE

89,99,
109

TEA

65

GLORIYA

PRODUCTS

CCD

BARIST
A

COSTA

HAZELNUT

30

IRISH CREAM

30

VANNILA

30

ICED CREAM SOUP

30

WIPED CREAM

30

SANDWICHES
CHIKEN SEHEWAN

110

VEGITABLE SEHEWAN

105

TOMATO CUCUMBER

80

PANNER TIKKA

90

ROASTED VEG WITH

PEST

90

LEMON CHIKEN

100

CHIKEN TIKKA

100

GLORIYA

PRODUCTS

CCD

BARIST
A

COSTA

TOSTATOES
Garlic mushroom
tostado

95

Garlic chicken tostato

105

Wraps
Tex mix chicken

110

Tex mix veg

110

Oriental chicken

110

Oriental veg

110

Puffs and pastries

Cherry almond muffin
Butter crosent

65
45

Chocolate chiff muffi

55

Chocolate twist

55

GLORIYA

PRODUCTS

CCD

BARIST
A

COSTA

CAKES
Date fig cake

55

Chocolate tavolatta

75

Chocolate truffile
cake

85

Festive chocklate
treat

75

Beverages
Cold coffee

110,120,130

Raspberry iced tea

85, 95, 105

Peached iced tea

85,95, 105

Lemon iced tea

85, 95, 105

Green apple

95,105,125

Fruit coolers:
Mango Mango

110, 120,

GLORIYA

PRODUCTS
PINE APPLE

CCD

BARIST
A

COSTA
110,120,1
30

Icecream
Chocolate

85, 95,
105

Strawberry

85, 95,
105

Vanilla cream

105

GLORIYA

PRODUCTS

CCD

BARIST
A

COSTA

GLORIYA

Cappuccino

69, 89

Caf latte

75, 95

Caf Americano

65, 85

Expresso

59

Ristretto

65

Caf mocha

89, 109

Caramelatti

89, 109

Verri vanilla latte

89, 109

Mocha caramelatte-

109, 129

White chocolate
mocha

109, 129

Brew of the day

139

Tea
Jot tea

75, 89

PRODUCTS

CCD

BARIST
A

COSTA

GLORIYA

Over ice
Signature iced coffee

99, 119

Iced latte

85, 105

Iced mocha

105, 125

Iced tea

89, 109

Italian soda

89, 109

Ice cream shake

Mocha shake

109, 129

Signature coffee
shake

109, 129

Caf mocha shake

125, 145

Signature caramel
shake

125, 145

Fruit chillerStrawberry
/mango/mixed berr

119, 129

Fruit smoothie

SPECIAL(EXPENSIVE,
UNIQUE)

SERVICE

DRESS CODE
OF
EMPLOYES

CCD

Sizile dazzile brownie129

Sandwich+cappuccino:
119
Chili
chesetoast+capucino:
82
Desert shot+
cappuccino: 72
Chili cheese toast+
caffrappe: 99
Expensive is 129

Self service

Black trouser
and whit shirt

BARISTA

Cold coffee
Barista choko- 170
Barista cookie- 170
Choclate mud pie
excess-215

Self service

Sober shade
of brown and
orange

COSTA

COLD COFFE-130
FRUIT COLERS-130
(MANGO, LEMON , PINE

Self service as
well as waiters
also there

Deep black

PROCESS

ENTER INTO REATAURENT

DIRECTLY GO TO THE COUNTER
ORDER THE REQUIREMENTS
PAY THE MONEY(BEFORE SERVED)
JUST RELAX
WAITER SERVES THE FOOD ITEMS OR
SELF(IN COSTA COFFEE WAITERS WILL
SERVE)
ENJOY THE TIME

PROMOTIONS/ACTIVATIONS/CONTESTS

CCD

1. TV contest revolving around the show F.R.I.E.N.D.S

2. Tied up with Channel [V]'s Get Gorgeous contest
3.Tie ups with youth brands like Levis, Scooty, Liril, Airtel,
Blackberry etc
4.Infilm and TV serial brand placement
5.Special Caf Citizen Card for rewarding customers

BARIST
A

Barista currently carries out mass promotion campaigns

Baristasponsors variousevents andfestivals,
they tiedup with Star World for its Absolutely Everybody
campaign
Fill out the card and you are a member. As a Coffee Card holder
Contests with levis, airtel friends, pep scooty.
Tie up with planet M

COSTA

Mostly relay on word of mouth

Launch of any new products costa servies free to customer as a
sample with other products . And email maketing

PROMOTIONS/ACTIVATIONS/CONTESTS

GLORIYA

Latest iced tea promotion . Drink it and win a ipad

take a photo of you with your Iced Tea and then enter online atfor
the chance to win an iPad!
The application is proving extremely successful at generating
awareness of the brand and product, as well as increasing the
number of fans on the Gloria Jeans Coffees Face book page.
50% OFF on all Food and Beverages
On Every Tuesay for ladies only.
promotion n boll wood movie I am

OVERAL ATMOSPHERE

TYPE OF CUSTOMERS

CCD

WESSTERN AMBIANCE AND

HANG OUT ZONE

STUDENTS, YOUTH (MORE

THEN 3 MEMBERS)(15-28)
BATCHES

BARISTA

LAID-BACK ATMOSPHEARE, all

are doing their works

STUDENTS, YOUTH,
PROFFESSIONALS ALSO(17-35)
BATCHES

COSTA

PLEASANT ATMOSPHEARE
WITH A MIX OF WESTERN
CULTURE.

YOUTH AND BUSINESS

PROFFESIONAS
COUPLES AS WELL AS
BATCHES(20-35)
LOVERS

GLORIA

NICE, BUT BECAUSE OF THEE

POOR SEATING LOOK(TRIED
DIFFERENTLY) NOT SPENDING
TIME MUCH MORE IN
GLORIA

YOUTH AND PROFESSIONALS,,

ALSO NEW COUPLES, LOVERS

SOCIAL MEDIA

CCD

In facebook 2,035,444 likes and 126308 talking about this

online contests and games. create a membership driven,
Interactive online community of coffee
In twitter 6446 followers for ccd
Play the game in facebook win the rewards

BARISTA

In facebook 285,040 likes and 1373 tallking about this

Barista Lavazza has done fabulous branding on welcome page,
also making clear the incentives for liking the page
Valentines Day, with all of its pink, white, chocolate and
cellophane glory
In twitter 7144 followers for barista

SOCIAL MEDIA

Gloria jeans

244,186 likes in facebook and 3008 talking about this

3661 follwers in twitter

COSTA

Loyalty card, Email marketing, Costa book awards

Encourage users to share the app link in order to win discount
coupons on products . apps on android and iphone.increase
brand awareness
App contains: Coffee shop finder , Interactive menus , Push
any notifications
Foursquare, twitter, facebook, google+, youtube, 7681
followes in twitter
574,299 LIKES in facebook,, 26193 talking about this

DISPLAY

CCD

YES , THERE IS DISPLAY OF

DISPLAYING TSHIRTS
DIFFERENT ITEMS CAKES AND ALSO
OTHER FOOD ITEMS

BARISTA

YES , THERE IS DISPLAY OF

DIFFERENT ITEMS CAKES AND
OTHER FOOD ITEMS

COSTA

YES , THERE IS DISPLAY OF

GOOD DISPLAY
DIFFERENT ITEMS CAKES AND COMPARED TO OTHERS
OTHER FOOD ITEMS
ATTRACTIVE

GLORIYA JEANS

YES , THERE IS DISPLAY OF

DISPLAYING COFFE
DIFFERENT ITEMS CAKES AND CUPS AND JARS OF
OTHER FOOD ITEMS
GLORIYA

competitors

RECOMMENDATIONS
BETTER TO PROVIDE THE MENU
CARD TO CUSTOMERS

CONUMER PROFILING

Likes/ intrests

Favorate music
and movies

Weekends
freetime

Person 1

Bike and car

driving,
Browsing net,
online games,
watching comedy
movies

Michel jackson
music(western)
MI2, TITANIC,

Roaming outside
parks and movies
with friends

Person 2

Facebook
browsing, reading
new tech related
magzines, chess

Classical as well
as western, sharu
khan movies

Chating with
friends and

Person 3

Movies, shpping,
and dresses, and
travelling to
unknown places

Inspiring movies
lik
Chakde india, any
soft music and
action movies

Mostly I will
spend my time
with my girl friend
in food courts , or
going to my home
up

Person 4

I like to play
cricket, and
football, and
diffferent food
items , I like to

I like venga boys,

backstreetboys,
blue albums

Movies watching
online, weekends
I sleep more , and
just roaming
outside with

hangout

Top of mind

Reason for
visiting cafes

Person 1

Parks any malls

Caf coffee day

starbucks

Relaxed
atmospheare

Person 2

Bar and
restarents

barista

If I feel mood out,,

its better place

Person 3

Shopping malls

costa

Can do chit chat

with my girlfriend
for a long time

Person 4

Live cricket
matches

starbucks

If I feel bore and

want to take a
cup of coffee

Person 5

Bar with friends

Caf coffee day

and costa

When I met my
friends to talk
more with them

Visit frequency.

when

Person 1

Normally twice a week

Friday evening ,
Saturday evening

Person 2

Once weekly

sundays

Person 3

If I have money,, 3
times a week

After I left the office

Person 4

Depends some times 2

times a weeks,, some
times I will not visit

Depends not a
particular time

Person 5

2,3 times per one

month

Mostly after 6 evening

With whom

spending

Buying
behaviour

Person 1

With friends

150-200

Depends on
others what they
are taking

Person 2

Family,

400-600

Always tries any

new items

Person 3

With girl friend

500

Cappuccina my
favorate I will
take

Person 4

With friends

200

Brand choice
depends on my
friends also,, we
all decide

Person 5

With family and

girl friend and
sometimes
parents

250-400

Mostly depends
on menu card

Memorable
experience

Horrible
experience

Role of product

Person 1

When I got
highest marks in
+2

In Hot summer
am roaming

relaxing

Person 2

When I got the

job

Break up with my
lover

Relief and makes

happy

Person 3

When I met my
girlfriend first
time

When am
preparing chicken
biryani

It just makes me
and my girl friend
more closer,
beause we used
to chit chat in
cafes

Person 4

My birth day
celebration

Once I failed in
final examination
when am in 10th
class

Pleasant
atmospheare
makes me loyal to
the cafes

Person 5

When I went to us When am not

selected in state
cricket match

Makes more chit

chat with friends
informally openly
more time

Knowledge of
product

Favorate cafes

reason

Person 1

I am not aware of
so many coffees I
know only 6-7
types of coffes

Caf coffe day

Nice atmospheare
with good music
and different
design coffees

Person 2

I know some
Barista, caf
names of the
coffee day
coffee restaurents
max 3

Free time to talk

and chit chat

Person 3

I know more
coffee names and
I prefer coffee
restaurents
freequently

Costa

I like the taste,

and servicing
also,,

Person 4

Yaa,,, its a good

relaxed place and
I know few of
reaturens
Starbucks , caf
coffe day, barista

Gloria jeans,
costa

Feeling like
staying at home,,,

Person 5

I know more caf

restarents and I

Caf coffee day,

costa

I like the cool

atmosphere with

Unmet needs

Social media
interaction

Person 1

Want to take a
coffee in
starbucks

I am in fans club
of caf coffe day
and costa coffee

Person 2

Want to take a
duplex house

I liked caf coffee

day in facebook
and costa

Person 3

Want to fly in air

No social media
interaction

Person 4

Want to ride bmw

car

I follwed barista,
costa in twitter

Person 5

Want to do job in
infosys

I red some artcles

of caf coffee day
and strbucks

PURPOSE

CCD

BARISTA

PERSON 1

WE WILL GET
THE CLASS
ROOM
ENVIRONMEN
T

TO FEEL THE
WELL SUITED
PROFESSIONA FOR LOVERS
L TASTE
TO CHIT CHAT

PERSON 2

TO ENJOY THE
TIME WITH A
TASTE OF
COFFEE

INTERNET
FACILITY,
RELAX, WORK
WITH PEASE
OF MIND

PERSON 3

TO FEEL THE
RICH CLASS
ATMOSPHEAR
E

PERSON 4

LOW RATES
COMPARED
TO OTHERS

PERSON 5

TO SPEND
TIME

COSTA

TO FULFILL
HAPPYNESS
IN
OURSELVES
BIRTHDAY
PARTIES

FEEL LIKE
STAYING IN
FOREIGN

GLORIYA
JEANS

RELAX

BEST TIME TO
SPEND WITH
FAMILY

PRODUCTS

CCD

BARISTA

COSTA

PERSON 1

LOW PRICED
BEST
QUANTITY
PRODUCTS

QUALTITY
+DIFFERENT
TASTE
PRODUCTS

BEST ITALIAN
TASTED
PRODUCTS

PERSON 2

LOW
PRODUCTS
COMPARED
TO BARISTA

HIGH
PRODUCTS
AND GOOD
QUALITY
PRODUCTS

PERSON 3

GOOD TASTE
BUT SHOULD
FOCUS ON
INDIAN TASTE
ALSO

PERSON 4

NICE TASTE
COMPARED
TO OTHERS

PERSON 5

NICE BUT
SHOUL
FOCUSS ON

I FEEL ITALIAN
TASTE AND
INDIAN TASTE
PRODUCTS
COSLTY
PRODUCTS

VERY
HYGENIC
COMPARED

GLORIYA
JEANS

VALUE FOR
MONEY
COMPARED

FOCUS ON
MORE
PRODUCTS

SERVICE

CCD

BARISTA

COSTA

PERSON 1

NICE SERVICE
BUT LITTLE
BIT LATE

FAST SERVICE

MEDIUM

PERSON 2

WAITING TIME GOOD

IS HIGH(10
SERVICE ,
MIN)

PERSON 3

NICE SERVICE

PERSON 4

NICE SERVICE
COMPARED
TO BOTH

PERSON 5

CANT SAY
GOOD
SERVICE BUT
OK
COMPARED
TO OTHERS

AM SATISFIED
WITH SERVICE
WITH IN 3
MINUTES OF
ORDER THEY
WILL SERVE

WAITED 15
MIN ONCE,
THEY WILL
RESPECT

GLORIYA
JEANS

THEY WILL
SERVE BUT
WILL NOT
GIVE
RESPECT

TOOK 5 MIN
AFTER ORDER

TYPE OF
CUSTOMERS

CCD

BARISTA

COSTA

PERSON 1

FRIENDS,
COUPLES

BUSINESS
PROFFESSION
ALS

COUPLES

PERSON 2

YOUTH,
STUDENTS,

YOUTH,
PROFESSIONA
LS

PERSON 3

YOUTH ,
HIGH CLASS
PEOPLE

PERSON 4

EMPLOYES,
STUDENTS,
COUPLES

PERSON 5

STUDENTS,

STUDENTS,
EMPLOYES
COUPLES
RICH CLASS
PEOPLE,
EMPLOYES,

ALL ARE
EMPLOYES

GLORIYA
JEANS

COUPLES

FAMILY,
STUDENTS,EM
PLOYES