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Figure 0.1 A simple illustration from 2007 to show the interdependence of offline experiences and digital media.

From The Mobile Commerce Revolution: Business Success in a Wireless World by Tim Hayden and Tom Webster (0789751542) Copyright 2015 Pearson
Education. All rights reserved.

Figure 1.1 Snapchat usage amongst Americans 12-24


From The Mobile Commerce Revolution: Business Success in a Wireless World by Tim Hayden and Tom Webster (0789751542) Copyright 2015 Pearson
Education. All rights reserved.

Figure 1.2 In-car usage of Internet Radio


From The Mobile Commerce Revolution: Business Success in a Wireless World by Tim Hayden and Tom Webster (0789751542) Copyright 2015 Pearson
Education. All rights reserved.

Figure 1.3 The compound annual growth rate (CAGR) in mobile data usage listed in exabytes (one exabyte=one
billion gigabytes). Note the significant CAGR in the Asia Pacific region.
From The Mobile Commerce Revolution: Business Success in a Wireless World by Tim Hayden and Tom Webster (0789751542) Copyright 2015 Pearson
Education. All rights reserved.

Figure 2.1 Responses from mobile phone owners aged 12 years and older in the United States when asked how
often they have their mobile phone within arm's reach.
From The Mobile Commerce Revolution: Business Success in a Wireless World by Tim Hayden and Tom Webster (0789751542) Copyright 2015 Pearson
Education. All rights reserved.

Figure 2.2 The three stages of smartphone use and addiction.


From The Mobile Commerce Revolution: Business Success in a Wireless World by Tim Hayden and Tom Webster (0789751542) Copyright 2015 Pearson
Education. All rights reserved.

Figure 2.3 Mobile users gain comfort and confidence in using a new smartphone.
From The Mobile Commerce Revolution: Business Success in a Wireless World by Tim Hayden and Tom Webster (0789751542) Copyright 2015 Pearson
Education. All rights reserved.

Figure 2.4 Percentage of Americans ages 12 to 24 who use various social sites and services, taken from The
Infinite Dial 2014 by Edison Research and Triton Digital.
From The Mobile Commerce Revolution: Business Success in a Wireless World by Tim Hayden and Tom Webster (0789751542) Copyright 2015 Pearson
Education. All rights reserved.

Figure 2.5 Younger Americans have significantly more social connections than other age groups.
From The Mobile Commerce Revolution: Business Success in a Wireless World by Tim Hayden and Tom Webster (0789751542) Copyright 2015 Pearson
Education. All rights reserved.

Figure 3.1 "The Anatomy of an Experience," an image that Tim shared with many clients and prospects to illustrate
how experiential marketing (events, live promotions, sponsorship activations, and digital media) could be extended
before and after a live experience using digital media. (Credit: GamePlan, Keith Dudley)
From The Mobile Commerce Revolution: Business Success in a Wireless World by Tim Hayden and Tom Webster (0789751542) Copyright 2015 Pearson
Education. All rights reserved.

Figure 3.2 Purchase attribution is a confusing path to follow or track, and seeing the last or first touch point as the
greatest source of purchase influence or decision point may blind a marketer to what is indirectly contributing to
sales.
From The Mobile Commerce Revolution: Business Success in a Wireless World by Tim Hayden and Tom Webster (0789751542) Copyright 2015 Pearson
Education. All rights reserved.

Figure 5.1 The opening navigation for Amazon's PriceCheck application for iPhone. Note the four methods a user
may use to search for an item: Type It, Scan It (UPC codes), Snap It (a photo), and Say It (with the user's voice).
From The Mobile Commerce Revolution: Business Success in a Wireless World by Tim Hayden and Tom Webster (0789751542) Copyright 2015 Pearson
Education. All rights reserved.

Figure 5.2 The Amazon PriceCheck mobile application for iPhone performing a scan of a product's UPC code
From The Mobile Commerce Revolution: Business Success in a Wireless World by Tim Hayden and Tom Webster (0789751542) Copyright 2015 Pearson
Education. All rights reserved.

Figure 5.3 The Amazon PriceCheck mobile application for iPhone displaying the search results for a UPC code
scanned with the app
From The Mobile Commerce Revolution: Business Success in a Wireless World by Tim Hayden and Tom Webster (0789751542) Copyright 2015 Pearson
Education. All rights reserved.

Figure 6.1 What drives brand advocacy? Source: Global Web Index Wave 9 (Q1 2013) results. Mobile/smartphone
users (N=1,183) smartphone users (N=1,682) were survey audiences.
From The Mobile Commerce Revolution: Business Success in a Wireless World by Tim Hayden and Tom Webster (0789751542) Copyright 2015 Pearson
Education. All rights reserved.

Figure 7.1 How a business may integrate customer data with a POS data platform being the center of certain
customer information and purchase data, whereby inbound activity data is recorded within specific customer
profiles or customer groups/segments, and while insights and content direction help steer outbound and "push"
communications in owned and paid media efforts.
From The Mobile Commerce Revolution: Business Success in a Wireless World by Tim Hayden and Tom Webster (0789751542) Copyright 2015 Pearson
Education. All rights reserved.

Figure 7.2 Screenshot of Tim's Starbucks card on the Starbucks iPhone application. Note Pick of the Week where
free apps and Apple iTunes downloads can be found, as well as the location-based notifications for where stars
(denoting the various loyalty tiers) are earned.
From The Mobile Commerce Revolution: Business Success in a Wireless World by Tim Hayden and Tom Webster (0789751542) Copyright 2015 Pearson
Education. All rights reserved.

Figure 7.3 Screenshot of the PayPal iPhone wallet application, which incorporates an Order function alongside the
ease of sending payments as simple as addressing an email address.
From The Mobile Commerce Revolution: Business Success in a Wireless World by Tim Hayden and Tom Webster (0789751542) Copyright 2015 Pearson
Education. All rights reserved.

Figure 9.1 The mobile ecosystem of functions, media, and capabilities.


From The Mobile Commerce Revolution: Business Success in a Wireless World by Tim Hayden and Tom Webster (0789751542) Copyright 2015 Pearson
Education. All rights reserved.

Figure 9.2 A billboard demonstrating City Year's use of Twitter in an offline message
From The Mobile Commerce Revolution: Business Success in a Wireless World by Tim Hayden and Tom Webster (0789751542) Copyright 2015 Pearson
Education. All rights reserved.

Figure 10.1 An illustration of a centralized data management systemit is not this easy.
From The Mobile Commerce Revolution: Business Success in a Wireless World by Tim Hayden and Tom Webster (0789751542) Copyright 2015 Pearson
Education. All rights reserved.

Figure 10.2 A simplified view of how purchase decisions may be immediately influenced by data-based marketing
and media efforts. Credit: Keith Dudley.
From The Mobile Commerce Revolution: Business Success in a Wireless World by Tim Hayden and Tom Webster (0789751542) Copyright 2015 Pearson
Education. All rights reserved.

Figure 11.1 The NASA Instagram account profile, showing 44,000 followers, a little more than a day after the
account was opened.
From The Mobile Commerce Revolution: Business Success in a Wireless World by Tim Hayden and Tom Webster (0789751542) Copyright 2015 Pearson
Education. All rights reserved.

Figure 11.2 As NASA prepared for the launch of its LADEE spacecraft, photos of the moon and the launchpad
were shared through Instagram.
From The Mobile Commerce Revolution: Business Success in a Wireless World by Tim Hayden and Tom Webster (0789751542) Copyright 2015 Pearson
Education. All rights reserved.

Figure 11.3 Examples of campaign assets and user-generated images shared in Arby's Snap and Rock campaign
with Pongr.
From The Mobile Commerce Revolution: Business Success in a Wireless World by Tim Hayden and Tom Webster (0789751542) Copyright 2015 Pearson
Education. All rights reserved.

Figure 11.4 Examples of campaign assets and user-generated images shared in UNREAL Candy's Unjunked
Sweetstakes campaign with Pongr.
From The Mobile Commerce Revolution: Business Success in a Wireless World by Tim Hayden and Tom Webster (0789751542) Copyright 2015 Pearson
Education. All rights reserved.

Figure 11.5 Email sent to all past purchasers of Edel Golf products.
From The Mobile Commerce Revolution: Business Success in a Wireless World by Tim Hayden and Tom Webster (0789751542) Copyright 2015 Pearson
Education. All rights reserved.

Figure 11.6 Landing page into the Together web application Edel Golf activation (Get Started) on left, and photo
submission page (Step 1) on right.
From The Mobile Commerce Revolution: Business Success in a Wireless World by Tim Hayden and Tom Webster (0789751542) Copyright 2015 Pearson
Education. All rights reserved.

Figure 11.7 Edel Golf photo-sharing email performance.


From The Mobile Commerce Revolution: Business Success in a Wireless World by Tim Hayden and Tom Webster (0789751542) Copyright 2015 Pearson
Education. All rights reserved.

Figure 11.8 Using the Together photo wall display system, customer-generated photos are displayed on the Edel
Golf website and then used across other marketing communications assets and media.
From The Mobile Commerce Revolution: Business Success in a Wireless World by Tim Hayden and Tom Webster (0789751542) Copyright 2015 Pearson
Education. All rights reserved.

Figure 11.9 A selfie Tim captured and edited with his smartphone and then shared across Facebook and Twitter to
raise funds and awareness for Movember to battle certain types of men's cancer.
From The Mobile Commerce Revolution: Business Success in a Wireless World by Tim Hayden and Tom Webster (0789751542) Copyright 2015 Pearson
Education. All rights reserved.

Figure 12.1 An illustrated comparison of digital functionality and activities, desktop computing versus mobile
computing.
From The Mobile Commerce Revolution: Business Success in a Wireless World by Tim Hayden and Tom Webster (0789751542) Copyright 2015 Pearson
Education. All rights reserved.

Figure 13.1 When a mobile user clicks on a website link or enters a URL into a mobile browser, several telling data
coordinates may accompany the resulting website hit or visit. Together, these coordinates can help frame a more
relevant and contextual content experience for the user.
From The Mobile Commerce Revolution: Business Success in a Wireless World by Tim Hayden and Tom Webster (0789751542) Copyright 2015 Pearson
Education. All rights reserved.

Figure 13.2 The Songza user interface


From The Mobile Commerce Revolution: Business Success in a Wireless World by Tim Hayden and Tom Webster (0789751542) Copyright 2015 Pearson
Education. All rights reserved.

Figure 15.1 Email open rates across desktop, mobile, and webmail email clients, as calculated from 251 million
opens tracked by Litmus Email Analytics in August 2013.
From The Mobile Commerce Revolution: Business Success in a Wireless World by Tim Hayden and Tom Webster (0789751542) Copyright 2015 Pearson
Education. All rights reserved.

Figure 15.2 Examples of the images shown to IKEA customers through Iris Mobile's rich media messaging
platform.
From The Mobile Commerce Revolution: Business Success in a Wireless World by Tim Hayden and Tom Webster (0789751542) Copyright 2015 Pearson
Education. All rights reserved.

Figure 16.1 An illustration to show the progressive and developing options for a mobile-optimized website and web
content.
From The Mobile Commerce Revolution: Business Success in a Wireless World by Tim Hayden and Tom Webster (0789751542) Copyright 2015 Pearson
Education. All rights reserved.

Figure 16.2 The various systems and data that must work together within seconds of a click to deliver the most
relevant and meaningful experience to the mobile user.
From The Mobile Commerce Revolution: Business Success in a Wireless World by Tim Hayden and Tom Webster (0789751542) Copyright 2015 Pearson
Education. All rights reserved.

Figure 16.3 When mobile users employ a search engine from a smartphone, they are most likely attempting to
make a decision and act upon that decision.
From The Mobile Commerce Revolution: Business Success in a Wireless World by Tim Hayden and Tom Webster (0789751542) Copyright 2015 Pearson
Education. All rights reserved.

Figure 16.4 An illustration of how a user may be redirected from social media (Facebook here) to an actionable
mobile experience or activity.
From The Mobile Commerce Revolution: Business Success in a Wireless World by Tim Hayden and Tom Webster (0789751542) Copyright 2015 Pearson
Education. All rights reserved.